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The Winnipeg Free Press's cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches. Not long ago, the Winnipeg Free Press’s social media editor hosted an online chat from her desk at the paper’s downtown news cafe. She had done it many times in recent months but something unexpected happened. People had taken up the paper’s social media invitation to “join us” in a chat about Google+ with guests including GigaOM’s Mathew Ingram. But audience members started showing up at the cafe in person saying, “I’m here for the chat!”...
Press freedom group Reporters Without Borders (RSF) has temporarily suspended its WikiLeaks mirror site following a decision by the group to publish its full trove of 251,000 unredacted US diplomatic cables. In a statement issued late yesterday (1 September), RSF said it took the decision to suspend the site which was set up in December last year while the protection of sources "is in question"....
Communicators and PR pros should be available and prepared for inquiries on social networks, survey says. 92 % of journalists have a LinkedIn account. "It comes as no surprise more BtoB journalists are participating in social media sites, especially LinkedIn," Mike Neumeier, principal of Arketi Group, says, "LinkedIn provides an online outlet for them to connect with industry sources, find story leads and build their professional networks."
Speakers from Content Marketing World inspire us with stories of content marketers who are executing their programs well. A dozen must-read case studies in doing content marketing right!
PR Job hunting? Find corporate communications, media relations, nonprofit, public relations, social media, internships and full-time jobs at the PR Coach's Public Relations Job Board.
Well, when dealing with the media -- you can but you shouldn't. Secretary of Labor Hilda Solis was taking part in a media Q&A breakfast on Wednesday when she got what appeared to be an unexpected softball question. She was questioned about the vehicle she arrived in. Rather than rolling up in a big, black armored limousine, Solis came in a relatively small silver Chevy Equinox. Hmmm. Not so fast, Secretary...
Public relations is really in a predicament these days. Badvocates, Leakalikes, gotcha journalists and vigilante social media are popping up everywhere. Our PR talents are needed more than ever but these new challenges are also growing tougher every day....
What happens when you bring together 96 PR failures all in one spot? After the collective gasp? Hopefully, a whole lot of learning for PR pros. Here's a plethora of PR Fails from the past five or six months for your reading enjoyment. The goal is to shine a light on poor PR practices and to reflect on more professional, more strategic and smarter ways to do public relations....
Most of us are familiar with the old adage that you “don’t pick fights with people who buy their ink by the barrel.” And indeed, as someone who’s worked with reporters for a long time, I try not upset them. Elephants have long memories and heavy feet under which you don’t want to get stuck.... PRSA and O'Dwyer talk? Call me when hell freezes over ;-)
Denver-based GroundFloor Media's Gil Rudawsky discusses how profits for traditional media take another hit, making issues management and crisis communication that much harder for the PR world.
...My first assignment was to write a press release. I gave the initial draft to my boss, who took up a pencil and — with two vicious slashes — cut the paper to ribbons, while shouting: “This is awful! Garbage! Do it over! Do it right!” I rewrote the draft and brought it back to him. Five more times. Each time he tore it to bits, excoriating me for my “ineptitude.” I was near tears — and close to quitting — when a co-worker suggested I give the boss my first draft. “Maybe he’ll approve it this time,” she said. I took her up on her suggestion … and he did! Inspiring post from Ken Makovsky...
By unpacking social media's broad definition on a case-by-case basis, you will not only render it familiar to a client, but also present it as something entirely doable. Smart social media and PR 2.0 strategies for PR fims, solo PR consultants and social media managers...
Among 25 industries in the U.S., public relations and advertising ranked 16th in terms of the public’s positive view. The industries’ image has seen an overall decline since 2001. Not surprising given poor corporate leadership and the constant litany of PR fails and sometimes questionable ethics...
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...All of that stuff is on us, the journalists. It’s our fault. Our job was to report the news, and we did that. But we got complacent, and we stopped evolving, and soon the concept of a news article became far removed from what you, as a person, valued. Now we find ourselves in an awkward position where an indispensable component of democracy is slipping away, and we’re scrambling....
...Sixty's a gargantuan staff for a Web-only publication - one that could be supported only by a global publication with a worldwide advertiser base. Don't blame the Web for Slate's decision to operate with a too-large staff for the advertiser base its audience would support. That's Slate's bad call. (Blame Slate, too, for turning off the audience it could have had. I - and many others, I suspect - gave up long ago on Slate's smug brand of neo-liberal contrarianism, honed under the direction of former editor Jacob Weisberg.) This has become standard repertoire on OJR, but plenty of people are making plenty of money with Web content. And millions of readers are enjoying rich conversations online, featuring voices of individuals whose experiences too often were not heard or told by newsrooms of Slate's size and larger....
Public relations is like science fiction as they both think about how the world might be, important for those who are oppressed as they need a world that works differently. A very thoughtful and inspiring post from Craig Pearce.
They say, behind every successful brand is a P.R. agency. How about: Behind every responsible brand is a P.R. agency? At least for Ruder Finn, that's the new mantra. The renown agency recently announced that it would set up its “CSR experience” as a separate practice devoted to corporate social responsibility....
Private Equity Hub (peHub) reporter teaches a PR lesson about "off the record" to a consultant who should know better.
I love shiny new technology and social media as much or more than most PR pros. But I’m not afraid to say some of the newest social media “emperors” are not wearing any clothes. The challenge is how do we know which ones will have an ROI?
We’ve put together 51 masterful media relations tips to help you prepare stories that media can’t resist and to help you pitch them like a pro.
A PR pro who works for a large real estate firm shares how he turned an observation at a grocery store into media coverage for his employer. Smart media relations thinking...
Have you ever wondered what it takes to land a job in the social media space? Is it pure skill? Luck? Excellent tips, salary info and infographic for reference...
"...a big question for companies is to what extent CSR - specifically behavior that affects the environment - actually alters shareholder value. Is it better to pursue a single bottom line, or do shareholders benefit more when a company supports the “triple bottom line” that includes people, the planet, and profits?..." Worth reading!
Ken Makovsky's superb 'If you've never failed, you've never lived' blog made me think of my own fear of failure and the fear of failure I see in far too many Millennials today. First, me. Back in 1995, after 15... Steve Cody shares a thoughtful post on "failing better"...
Like a good PR or elevator pitch, an effective tweet, Facebook status update or Google+ post is compelling, finely-crafted, tightly-edited and impossible to ignore. Social networks are a great place to test messages and hone your writing to the sharpest of points....
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