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You may know how to use Google’s basic search functions, but I bet you’ve never used these advanced tricks for market research. Here are 7 amazing google search tricks you can use!
You’re using Google every single day. But I bet you’re only doing basic searches.
In this video I share with you seven advanced Google queries that you ought to know.... 
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Is a longer tweet a better tweet?
Twitter recently allowed a limited number of users to double the number of characters permitted per tweet to 280—hardly an epic length, but still a significant change for the ultra-short-form social platform. In announcing the change in late September, Twitter said company research showed that users were frustrated by the 140-character limit. If the test is a success, it will get a full rollout.
Morning Consult surveyed US internet users about the change this month and found a generally positive response, with those who expressed support clearly outweighing those who did not. Younger users in particular were supportive, with 41% of respondents ages 18 to 29 having at least a somewhat positive reaction to the change, and just 14% expressing reservations....
Jeff Domansky's insight:
Younger people tend to think it’s a good thing
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Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era. That is the conclusion of the first-ever global study on how news media are adopting new technologies, conducted by the International Center for Journalists (ICFJ).
Against this background of immense challenges for the news industry, there is some good news: Digital news is making tremendous headway worldwide.
The journalism community has long discussed how the digital revolution is impacting news media. Our study, The State of Technology in Global Newsrooms, focuses on a missing link in this debate: What technologies are journalists around the world using and how?
We conducted the survey in 12 languages, and heard from more than 2,700 newsroom managers and journalists from 130 countries. This massive response identifies specific challenges the industry faces: a technology gap, unmet training needs, lack of audience engagement, concerns about building trust, an information security shortfall, and new revenue streams. The study also identifies the digital leaders and laggards....
Jeff Domansky's insight:
This piece is co-authored by Sharon Moshavi and Fatima Bahja. Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era.
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While WordPress is, at its heart, a user-generated content platform, you are that user. (And maybe your team, if you have one.) With a wiki, that can expand to your audience becoming that user, which opens up a lot of possibilities for your brand and content.
If you create a wiki, I’m sure you’ll find lots of benefits and uses, but really, I think these are the major ones. - easy to understand and to update - easy to read and to write - collaborative - oozing with SEO authority - dead simple to navigate and plan content - absolutely amazing for regularly updated documentation - great for tracking living and evolving projects with multiple teams and team members.
With WordPress as your base, you’re not limited to wiki software, either. You get the best of both worlds–WP’s robust ecosystem and the simplicity and utility of a wiki. As always, you should use the right tool for the job.
That said, there are a few ways to create a wiki using WordPress, but the main two are either by installing a theme or by using a plugin. Imagine that!...
Jeff Domansky's insight:
A very creative idea and could be a big boost to some Businesses.
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Mockup templates are ideal for showcasing your design directly on the appropriate medium. Whether it is an iPhone or iPad, Apple Watch or MacBook, T-Shirt or a giant billboard – you’ll definitely find the right free mockups among these resources.
Jeff Domansky's insight:
A curated list of websites with free mockups of the highest quality, that can be used for personal and commercial projects.
Jeff Domansky's curator insight,
October 16, 2017 11:12 AM
A curated list of websites with free mockups of the highest quality, that can be used for personal and commercial projects.
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If you own an Amazon Alexa device, you can use Alexa Skills to be more productive; keep track of your day, finances, and calls; make travel easier; hear the news you care about, and more.
Alexa Skills are built-in capabilities activated by your voice. New ones are added to the Alexa Skill library all the time. Here are the top 30 best Alexa skills for Professionals...
Jeff Domansky's insight:
HubSpot shares the top Alexa skills for productivity, communication, health, lifestyle, work, and more.
Jeff Domansky's curator insight,
October 13, 2017 11:16 AM
HubSpot shares the top Alexa skills for productivity, communication, health, lifestyle, work, and more. 
Philippe Coll's curator insight,
October 15, 2017 1:26 AM
Résumons. Comment être plus productif ? En donnant toutes ses infos personnelles à Amazon. Je me demande si l'obsession de la productivité ne commence pas à devenir ... anti-productive, justement. Quand on en arrive à ce genre d'article. Aucun pas de recul. Hubspot me déçoit sur ce coup-là.
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Social media analyst Jonathan Albright got a call from Facebook the day after he published research last week showing that the reach of the Russian disinformation campaign was almost certainly largerthan the company had disclosed. While the company had said 10 million people read Russian-bought ads, Albright had data suggesting that the audience was at least double that — and maybe much more — if ordinary free Facebook posts were measured as well.
Albright welcomed the chat with three company officials. But he was not pleased to discover that they had done more than talk about their concerns regarding his research. They also had scrubbed from the Internet nearly everything — thousands of Facebook posts and the related data — that had made the work possible.
Never again would he or any other researcher be able to run the kind of analysis he had done just days earlier.
“This is public interest data,” Albright said Wednesday, expressing frustration that such a rich trove of information had disappeared — or at least moved somewhere the public can’t see it. “This data allowed us to at least reconstruct some of the pieces of the puzzle. Not everything, but it allowed us to make sense of some of this thing.”...
Jeff Domansky's insight:
Facebook said it squashed “a bug.” Researchers say it is hiding crucial information. Talk about covering your ass. Fakebook is the only way to describe this move.
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Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one of my clients).
Some key findings: - 71% of marketers say that less than half of their content is being consumed - Fewer than 9% of marketers report three-quarters or more of the content they produce is engaged with - The B2C content consumption rate was slightly better than B2B.
Jeff Domansky's insight:
Five key trends for content marketing success. Recommended reading! 9/10
Philippe Coll's curator insight,
October 15, 2017 1:30 AM
Moins de la moitié du contenu produit est réellement lu aux USA !
Les dégâts de l'approche "100% SEO". Quand on écrit pour Google, les lecteurs s'en foutent ! Quand on cherche du trafic au lieu de chercher des clients, on trouve ... du trafic, mais pas des lecteurs. CQFD.
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As of October 2017, there are roughly sixteen marketing channels available to us.
Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the "idea of the week" rut. You need to discover the channels that are relevant to your audience and focus solely on those....
Jeff Domansky's insight:
John Jantsch says trying to master all marketing channels is not only extremely hard to do, it is also the fastest way to get stuck in the "idea of the week" rut.
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According to a recent study from Oktopost, 79% of B2B marketers believe social media is an effective marketing channel (Oktopost). And for many B2B marketers, LinkedIn is THE social media channel. In fact 43% of marketers say they’ve sourced a customer from LinkedIn (Hubspot).
But could we be doing better? Can we use LinkedIn more effectively?To help answer that question, Alex Rynne, Content Marketing Manager at LinkedIn Marketing Solutions and Chris Wilson, Inbound Consultant from Hubspot, provided B2B marketers with an actionable, detailed plan to drive bigger, better performance from LinkedIn tools at last week’s B2B Marketing Forum in Boston....
Jeff Domansky's insight:
Practical LinkedIn marketing tips and plan blueprint.
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Ten years ago, a lot of breweries found they could get away with soliciting a friend to design their beer packaging. Not anymore.
Jeff Domansky's insight:
Nothing like the tasty design of beer labels.
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If you magically traveled back to Shakespeare's time, you'd find that people were no less potty-mouthed than they are today; they swore just as often, except they used some different (but no less crude) words. These days, some of the legendary old-time crudities have started to feel neglected. Won't you help them out?
Jeff Domansky's insight:
Sblood you jobbernowls! It’s time to quit scumbering around and expand you swearcabulary.
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Since I published my book KNOWN, I’ve had an incredible amount of fun coaching dozens of people through a process to create a profound online presence. I’m starting to see that there are three specific issues where people get stuck when embarking on their personal brand strategy. Today, I’m going to name these three areas and propose some ways for you to get “unstuck” if you’re experiencing these problems.
The building blocks
Before we go through the three common problems. Let’s review the primary process behind the book, as a reference. Every person who becomes “known” in their field follows four steps:
“PLACE” — Not necessarily a “passion,” but a sustainable interest — it’s your story, what you want to be known for.
“SPACE” — Where do you tell this story? Can you find a niche that is uncontested or under-served?
“CONTENT” — The fuel of a personal brand strategy is consistent content — written, audio, or video.
“ACTIONABLE AUDIENCE” — In the book I show how a social media audience is passive and I demonstrate how to build a tribe that can help support your goals....
Jeff Domansky's insight:
Mark Schaefer says people are bumping up against three hurdles as they try to determine their personal brand strategy. Here are some ideas to overcome and break though!
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Building a new website? Here are 4 steps to choosing the right color schemes for your brand.
You’re creating a website, what colors should you be using on your site?
Here’s the thing, different colors mean different things. Green means nature and kind and nice and organic, colors like red mean urgency and stop, colors like black resemble luxury but you know what? Pick whatever colors you feel resembles your brand....
Jeff Domansky's insight:
Neil Patel has tips to help you pick the best website colors for your brand.
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For digital marketers, video represents a unique opportunity. Brand films don’t only attract and hold attentions far better than written or image based content, they also encourage a deeper and more meaningful engagement with audiences. With YouTube democratising the playing field, businesses big and small have the opportunity to grow huge audiences online.
When it comes to consumer engagement though, YouTube is only the tip of the iceberg. Social video gains a staggering 1200% more shares than text and image based content combined. Just look at this screenshot from Sprout Social’s Facebook stats to see how video puts other social content types in the shade.
Of course, video can be a tricky thing to pin down when it comes to ROI. Unlike search engine optimisation and paid advertising, video’s effects aren’t as easily trackable online and, along with the continuing misconception that it is prohibitively expensive, it’s perhaps no wonder that so many smaller companies are still resisting video.
Naturally, as a video marketer myself, I’d like to address these concerns, so in this article for the 60 Second Marketer, I’m going to walk you through the most common video marketing metrics to factors into your content strategy when establishing your goals and KPIs....
Jeff Domansky's insight:
Valuable video marketing tips from Jamie Turner..
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Blubrry is awesome. Far more than a delicious fruit rich in antioxidants or the name of what I dream Violet Beauregard would call a new tech start-up, Blubrry is the parent company of the scrumdiddlyumptious PowerPress plugin that gives WordPress audiophiles full control of their audio files.
Unlike services such as Libsyn and Soundcloud, which can link to your WordPress site, Blubrry PowerPress lets your primary interaction with your podcast be where you’re obviously most comfortable–your very own WordPress dashboard.
What is Blubrry PowerPress, Exactly? In a nutshell, Blubrry PowerPress an all-in-one plugin that lets you upload, host, and publish a podcast entirely from your WordPress website. You don’t have to go through an external service (though you can if you want.) Everything from subscription options, a built-in player, and RSS management work right out of the box. Errr…the plugin repository....
Jeff Domansky's insight:
How to set up a podcast on WordPress using Blubrry PowerPress.
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Content marketing is the one of the highest impact forms of marketing today. You can use it to automate your lead generation and boost your sales and profits.In fact, according to the Content Marketing Institute, “
Jeff Domansky's insight:
Content Marketing: The Definitive Guide is a useful resource for new marketers and small biz.
John Sean's curator insight,
October 18, 2017 7:22 AM
Content marketing also needs to look into cloud computing.
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BuzzFeed News obtained an email sent by a Facebook executive to its fact-checking partners that for the first time shared internal data about the program.
A news story that's been labeled false by Facebook's third-party fact-checking partners sees its future impressions on the platform drop by 80%, according to new data contained in an email sent by a Facebook executive and obtained by BuzzFeed News.
The message also said it typically takes "over three days" for the label to be applied to a false story, and that Facebook wants to work with its partners to speed the process....
Jeff Domansky's insight:
Do you think Facebook's "Fake News" label is working?
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Russian efforts to meddle in US politics didn't end at Facebook and Twitter. The tentacles of one campaign extended to YouTube, Tumblr and even Pokémon Go!
One Russian-linked campaign posing as part of the Black Lives Matter movement used Facebook, Instagram, Twitter, YouTube, Tumblr and Pokémon Go and even contacted some reporters in an effort to exploit racial tensions and sow discord among Americans, CNN has learned.
The campaign, titled "Don't Shoot Us," offers new insights into how Russian agents created a broad online ecosystem where divisive political messages were reinforced across multiple platforms, amplifying a campaign that appears to have been run from one source -- the shadowy, Kremlin-linked troll farm known as the Internet Research Agency.
A source familiar with the matter confirmed to CNN that the Don't Shoot Us Facebook page was one of the 470 accounts taken down after the company determined they were linked to the IRA. CNN has separately established the links between the Facebook page and the other Don't Shoot Us accounts....
Jeff Domansky's insight:
It's like Alice in Wonderland, ain't it? Curiouser and curiouser.
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Content marketing is equal parts strategic, creative, and technical. In order to optimize your content efforts to produce maximum impact, you need to get comfortable with the technical side of content marketing.
Content plus tools equals higher ROI! That’s why we’ve put together a list of great technical tips and tools that will help optimize your content marketing results across the board....
Jeff Domansky's insight:
Ian Cleary puts together a list of great technical tips and tools that will help optimize your content marketing results across the board.
Jeff Domansky's curator insight,
October 13, 2017 10:52 AM
Ian Cleary puts together a list of great technical tips and tools that will help optimize your content marketing results across the board.
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Branding is a key part of building any business. But what if you are the business? When promoting yourself—as all consultants and freelancers must do—one of the first steps is to create a strong, recognizable logo that conveys who you are, both as a person and as a company.
Sound complicated? It can be. But luckily, there are some incredibly successful branding role models who can show you the way—professional athletes. Though many of them are part of a team, top athletes also have specific personal brands that accompany them wherever they go.
So, how do you create a personal logo that’s inspiring and enticing (and represents the essence of who you are, of course)?Let’s check out how some of the pros have done it...
Jeff Domansky's insight:
99 Designs found the 8 best logos of professional athletes. Learn why they're great and how to create a logo for your own personal brand.
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When was the last time you clicked on a banner ad? Was is it on purpose? As many as 60 percent of banner ad clicks are accidental. Only 9 percent of them are viewed for more than one second. Yet every day, experienced marketers waltz into the office with their latest banner ad idea. Or worse, autoplay video.
This is partly why I'm building an AR company that helps make ads more interactive, but also a tell-tale sign that disruption is inevitable.
Marketers are desperate to increase numbers and generate traffic using old-school techniques such as SEO, content, social, email, webinars and influencers. Of course, consumers sense these tactics and are feeling increasingly suffocated by belligerent ads while marketers aimlessly spin their wheels....
Jeff Domansky's insight:
What was once a novelty has become a digital disease. Fresh thinking on social marketing needed.
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Sometimes you don't want to launch Photoshop just for a task as simple as image resizing. For that matter you can use the free online image resizing services. Via Jim Lerman, John Evans, massimo facchinetti
Jeff Domansky's insight:
Cool photo editing tools.
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A content marketing campaign is far more likely to be profitable when you have a solid plan and the right tools for the job.
Jeff Domansky's insight:
Cool tools to help you be more effective and efficient in your content marketing.
Michał Krawczykowski's curator insight,
October 4, 2017 1:36 AM
Ważny artykuł na temat narzędzi pomagająych w marketingu treści
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Millennia!s! That dreaded word is enough to strike fear into the hearts of concerned baby boomers around the globe.
Today, were going to appreciate the positive contributions of millennials to the English language. more Specifically, we're going to explore the official and unofficial portmanteaus that millennials just can't stop using
Jeff Domansky's insight:
This quick presentation from Dictionary.com is a lot of fun and may help you communicate with the next brogrammer you try to talk to. So don't be hangry, grab a cronut and just dig in.
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More Neil Patel knowledge to help you use Google search better.