Social Marketing Revolution

Did you hear a giant, "Whew"? That was me after racing through this list to see if @ScentTrail was featured as one of the 25 Never Dos on SMM for men. I'm not going to admit to how many of these mistakes I've made, but it is more than one (lol).

Here are a couple I would add:

* Never start a Tweet, "My cat did.....".

* "Drunk" and "Twitter" should be mutually exclusive terms.

* Never start a Tweet, "My ex said....".

* Stop with the QUOTES already, enough is enough, what do YOU think about whatever.

* No more, "I'm at lunch eating fish sticks tweets," since that was cool for about...well never.

* Never tweet from a moving car on an iPhone (sure to kill someone).

* If you tweet about alien abduction expect to be abducted by someone.

* NEVER tweet on the toilet, not pretty, not pretty.

* Careful of words like "toilet" as they are negative sentiment words and way too much detail (not pretty, not pretty).

* If you MUST tweet about negative sentiments use French (sounds better and who will really know?).

Now I make next year's Complex.com's list for sure (ouch). What are your additions to the things men must never do on social media. Is there a different list for women? What is that list?

Note the absence of Ecom sites here. Comments and reviews are critical in a post-panda SEO world, so Ecom sites would be well advised to #StealThis from some of these comment sections. Comments are beaautifully self perpetuating.

When you ask for them you get more. When you don't you send 2 bad signals - websites without comments say we don't care what you (our potential customers) think and they push comments to other sites such as Yelp (bad idea).

The more social we become the more important a great comments area promoted by the kinds of hooks and gamification that pull comments from reluctant visitors must be in place to win.