As my good friend, Michael Brito, SVP Edelman, stated in an interaction yesterday, So many people are open to like, share and comment for social issues
You can't TYPE a revolution. Revolutions require courage and bood.
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Revolution Means Courage and Blood
I love this post my friend Phil Buckley (@1918) shared because it speaks to my experience creating http://www.MartinsRide.com and http://www.CureCancerStarter.org .
While I have NEVER been disappointed by the kindness of strangers, those willing to step up and really do SOMETHING valuable are rare. The removed "TV-Like" nature of social media, something I love, can create the appearance of revolution as nothing really changes.
Could social media become a huge pacifier? Yes, but it can also help catch terrorists and create Arab springs. Ultimately tools are neutral it is what we do with them that mattes. The problem is their daily use isn't changing anything.
The way we create change is to step up with courage and be willing to shed some blood. Revolutions are never bloodless or free. I'm all in. What about you? And YES I recognize that I am typing that statement into social media, but typing isn't the only thing my team is doing. What about yours?