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Pharmacists would like pharma companies to provide them with online access to resources to help them support their patients
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Scooped by rob halkes |
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Last week I spent days in Moscow delivering a workshop in edetailing for a pharmaceutical company in Russia.
We became to talk how pharmacists do not always have specific drug intheir assortment. They just are not capable of selecting all items. There are several reasons to that, I came to know. One of them being the fact that a large part of patients need and/or can pay the prescribed drug themselves.
I guessed that if this is the case lots of added value to the patients can be realised through cooperation between physician and pharmacists. In my discussions I suggested that both could benefit and profit from the collaboration with patients. They can thus select a small range of drugs with which bot want to work. Pharma compnay's can help them with adding value to their proper drugs. And of course, the patients would be the champion of this closer cooperation. They do so in many cases in the Netherlands.
I guess that health care payer, insurance companies and state reimbursement institutions might want to experiment with personal medication budgets to patients, giving them the strength to buy and thus influencing an innovation in closer cooperation between physicians and pharamacists.
And, guess what: Today i was catching up with my twitter feeds and came across this blog from World of DTC Marketing ;-)