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As CEO of a creative marketing and public relations firm, I’ve seen how unique marketing strategies can elevate a company’s brand awareness and drive ROI more than the traditional approaches. Executing a successful marketing campaign doesn’t require millions of dollars in funding: Small businesses and startups can market themselves on a small budget by thinking outside the box. Here are some tips to maximize your campaign efforts...
Jeff Domansky's insight:
When it comes to embarking on a marketing campaign, many business professionals can feel the dollars emptying out of their pockets. But achieving brand recognition goes beyond spending thousands on advertising. 
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A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads. In this blog post, we’ll tell you everything you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand....
Jeff Domansky's insight:
Jeff Domansky's insight: You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.
Jeff Domansky's curator insight,
March 7, 2017 10:29 AM
You've heard of influencer marketing, but have you heard of micro-influencers? HubSpot helps you learn more about the new social media advertising strategy all over Instagram.
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I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.
Jeff Domansky's insight:
Mark Schaefer shares an excellent GE case study.
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Wondering how to use Snapchat for your business?
Jeff Domansky's insight:
Thinking about Snapchat for your business? These tips will help you connect better for your business.
Jeff Domansky's curator insight,
June 27, 2016 11:14 PM
Thinking about Snapchat for your business? These tips will help you connect better for your business. 
Alexandra Hayes's curator insight,
June 30, 2016 5:57 PM
Snapchat makes followers feel like they are getting the back stage view on things. People are nosy and want to know all aspects of a business. If businesses use a social media outlet like Snapchat it make increase traffic for the company!!
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You want to be writing the right content, right?
Jeff Domansky's insight:
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
Adrian Leighton's curator insight,
March 14, 2016 10:54 PM
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10 
advancedrampant's curator insight,
March 14, 2016 11:44 PM
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10 
Anna Morgan's curator insight,
March 16, 2016 4:23 PM
Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10
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To prove the value of what you have to offer, why not let your happy customers do the talking?
Jeff Domansky's insight:
Great landing page lessons.
Jeffbezos's comment,
January 22, 2016 7:04 AM
Top 20 Link Building SEO Tips 2016
http://www.linkresearchtools.com/case-studies/link-building-techniques/
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Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”. It’s a given that most people are online in one way or another, and whether your target audience is on Facebook, LinkedIn or SnapChat, chances are they have a social media account somewhere (72% do and that number is rising). A small business is more likely to have success if they take advantage of the how the platforms are used to connect with current and potential customers. Utilizing social media is a bit more involved than just signing up for an account. Once an account is created, it needs to be managed. But, how can you properly manage a social media account when you’re busy dealing with the day-to-day operations? Hopefully this post will help get you going in the right direction!Here are some ideas to managing social media marketing for small business...
Jeff Domansky's insight:
Susan Tucker shares simple social media tips for small business.
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...So in this this fast moving technology world there are many developers and companies focusing on that and created a fast yet simpler solution for this, known as QR code. This code works with any qr scanner and gives the user information about your business and what the creator wishes to share when they scan their code. It maybe a contact, website url, email, address, social network or discount offer etc. So users just need to scan the QR code and get the information based on QR code. It’s fast, simple and quick. Faster way in mobile marketing. Check out the example below of QR code with our logo on it, this makes QR more attractive to visitors and gain more views....
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Local is the new global. Social Media Marketing expert Andrea Vahl shares tips on using the global network that is social media to get found locally!
Jeff Domansky's insight:
Nice 'n easy local marketing tips.
Jeff Domansky's curator insight,
July 19, 2014 5:25 PM
Simple, useful basic tips. Good starting place.
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What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.
Jeff Domansky's insight:
Practical ways to get your social media tactics working better.
Laura Tate's curator insight,
April 11, 2014 12:15 PM
Great tips in the post. It takes a great deal of analyzing your social media traffic reports to gain insight to what engages your fans more. People want to be entertained, given useful or interesting information, and even shocked! 
Rizz K's curator insight,
April 12, 2014 5:26 PM
We need to constantly re-evaluate our social media marketing and fine tune our efforts with the audience.
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If your company (small business) is feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the following infographic highlights 10 reasons why it may be working better than you realise. From apps to social media to mobile payment processing, doing business in the digital age means staying on top of new trends in technology. But with so many trends to keep track of, it’s easy for businesses to get lost in the shuffle....
Jeff Domansky's curator insight,
January 27, 2014 8:57 AM
Positive social media is critical for small business.
Jeff Domansky's curator insight,
January 27, 2014 9:00 AM
Proof that social media matters to small business
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A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing. Mashable sat down with Greg Marra, Facebook's product manager for News Feed, to discuss how users can best curate the content that they see in News Feed. The easiest way to change what you see? Engage with content, says Marra. "The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."Here's what we learned...
Jeff Domansky's insight:
Practical social media tips you can put into use quickly.
Jeff Domansky's curator insight,
January 19, 2014 9:55 AM
Really practical advice on creating and managing a better News Feed on Facebook.
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Excellent case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty.How can wineries use social media to increase sales when the law prohibits them from giving away product samples?Whitehall Lane, a 20-year-old Napa Valley winery run by the Leonardini family, has hit on a winning social media formula that pays dividends in both increased sales and brand loyalty....
Jeff Domansky's curator insight,
November 14, 2013 1:36 AM
Excellent social marketing case study filled with practical inside and useful social media tips. |
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With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....
Jeff Domansky's curator insight,
May 19, 2017 9:09 AM
Buffer shares tips on the perfect, engaging content on Facebook,Twitter and Instagram.
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The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.
Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....
Jeff Domansky's insight:
Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10
Jeff Domansky's curator insight,
March 2, 2017 11:36 AM
Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10
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As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....
Jeff Domansky's insight:
Handy social marketing checklist.
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Do you want more people to join your LinkedIn group?
Jeff Domansky's insight:
Basic LinkedIn promotion tips you can put into use easily.
Jeff Domansky's curator insight,
June 27, 2016 11:10 PM
Basic LinkedIn promotion tips you can put into use easily.
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But here’s what you need to do to plan your campaign:
We call this the rocket formula, so of course we have an image of a rocket!...
Jeff Domansky's insight:
Ian Cleary cheers a helpful formula for social media planning
Jeff Domansky's curator insight,
January 26, 2016 11:33 PM
Ian Cleary shares a helpful formula for social media planning.
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You’re asking all the right questions… Buffer surveyed, tested, and measured to find the ideal length of everything online (including your email subject lines), and then they put it into a nifty infographic for you.
Jeff Domansky's insight:
Make sure to see the expert comments for added insight! Recommended reading. 9/10
Amber Childress's curator insight,
March 19, 2015 1:08 PM
Useful and trustworthy guidance for your online marketing content. 
Debra Walker's curator insight,
March 20, 2015 6:47 PM
Great to have access to information like this. 
Nikol Hristova's curator insight,
April 7, 2015 6:56 PM
There are many positive and negative comments about how long should be the perfect post, tweet or email subject. In my opinion, the shorter, the better. The shorter information it includes, the better understanding it will have. When i see people who's tweets or Facebook posts are longer than 4 rolls, i just stop reading the. This is a post, not a page of book, don't you think?
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Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed. Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. I intend to help you blast through the hardest part: getting started. Right here. Right now.... Here you go: the essential how to guide, no experience required.
Jeff Domansky's insight:
Barry Feldman provides a really useful starting point for newcomers to social media or those needing to get reinspired.
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So what are social signals? Social signals are any type of link from a social media site connected to your blog or website. Some social signals include +1s on Google+, likes on Facebook and retweets on Twitter. For example: If you were on Brandpoint’s Twitter page and retweeted our tweet promoting this blog, you have given Google a social signal. Why social signals are important, and why should they be your new BFF Going back to our example, your social signal means you found the content of this blog valuable and worth reading, and Brandpoint to have authority on the subject of social signals, because you’re willing to share our content with your social networking community. Because of Google’s wishy-washy answers on whether or not social signals are or are not a part of its algorithm, no one exactly knows how strong a role they play in organic SEO. All digital marketers can conclude is that social signals definitely do something positive, and the strength of their effect has grown stronger over time. The more social signals you receive, the more Google knows you have authority on the subject in your brand’s space, and the trust of your audience and consumers. Here’s the equation....
Jeff Domansky's insight:
Good look at the value of social signals.
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Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
Jeff Domansky's curator insight,
April 10, 2014 2:00 PM
Which social media channel will work best for you? Depends. This guide will help you choose your channel. 
ReCom's curator insight,
April 11, 2014 3:38 AM
Intéressant pour prouver l'efficacité de LinkedIn en terme de prospection 2.0
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There’s marketing … and then there’s digital marketing. While there’s a fair amount of overlap between these two realms, there are also huge differences. Knowing what they are, when to make use of them, and how to use them can be a game changer for small businesses and startups. Your future customers as well as your competition are online, so getting more mobile and knowing the best practices for digital marketing is the only way you can stay ahead....
Jeff Domansky's insight:
Start with a strategy and then get social media savvy.
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When it comes to Pinterest, many brands aren’t quite sure how to turn boards and pins into followers and potential customers. However, now more than ever it is important not to overlook this image sharing social network. Pinterest users have proven that they trust their Pinterest networks to endorse solid products. These people trust their networks so much, in fact, that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. Pinterest also generates 4x more revenue per click than Twitter and 27% more per click than Facebook.There are a few brands, however, who have figured out the business potential of Pinterest. See how these 5 brands have been using it to the fullest...
Jeff Domansky's curator insight,
January 19, 2014 10:18 AM
Great content marketing examples from brands using Pinterest.
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People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates. Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem. So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience....
Jeff Domansky's curator insight,
November 15, 2013 9:45 AM
Some of these social media tips are basics but others are fresh additions to your social business tool box. |
When it comes to embarking on a marketing campaign, many business professionals can feel the dollars emptying out of their pockets. But achieving brand recognition goes beyond spending thousands on advertising.
When it comes to embarking on a marketing campaign, many business professionals can feel the dollars emptying out of their pockets. But achieving brand recognition goes beyond spending thousands on advertising.