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Welcome to the age of infobesity in which marketers struggle to separate themselves from online information overload and draw meaningful interest from current and potential customers.
Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute, with our limited ability to stay focused. Did you know the average adult’s attention span is shorter than that of a goldfish? We have just eight seconds of attention versus nine seconds for the fish. So, how do we capture our audiences' attention?...
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...
...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?
The answer is a no brainer.
Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....
Do you want more people to notice you on Instagram?Have you looked at how other brands are increasing their Instagram visibility?With the right pictures and tactics, you can create a stronger Instagram presence.In this article you’ll discover five ways you can build visibility on Instagram....
Jay Baer: But, certainly from a trend standpoint, the trend towards visuals in inescapable. Everything that we see out there is now about pictures and video, whether it’s about Twitter – much more visual now with photos in line; Facebook of course; Google+ - very strong on photographs; obviously Instagram; Pinterest; infographics; SlideShare; YouTube; Instagram Video; Vine.
Everything that people are paying attention to now fundamentally has pictures or video.As an author, it actually scares me to death, because Johnny don’t read any more. Johnny don’t want to read. Johnny wants to look at pictures. If your brand doesn’t have a visual content strategy, you better get one and fast....
A look at the data around use of visuals by public relations professionals tells a few different stories. On the one hand, use of visuals in press releases has increased steadily over the last few years, and the majority of communicators (76%, to be exact) surveyed about multimedia use in PR indicated they plan to increase usage.
That said, the great majority of press releases issued by PRNewswire are text-only, with no visual elements...
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.
Easily Create online Presentations, animations, animated HTML5 banners, infographics and other rich visual content free in your browser.
Transform otherwise boring data into engaging visuals that will turn heads and get the point across.
Building your brand online takes work. Every image that you associate your business with needs to represent your brand in some way. You certainly don’t want to cut corners in this area. This infographic by Turn Around Design covers 7 images you need to build your brand online:
Gradually, then suddenly.” That’s how Hemingway described the ill fortune of a bankrupt in The Sun also Rises. It should probably be required reading for any incumbent in a digitally disruptable market. But who has time to read a book these days — or even a Kindle? Instead, here are three charts that tell a compelling story with an inescapable conclusion.
Chart One plots the decline of analog photographs (and the film manufacturing industry they sustained). In the year 2000 — at the very height of dotcom 1.0 hysteria — over 80 billion analogue photographs were taken around the world....
Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.
The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.
They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills...
...It’s certainly possible to buy images. In fact, it’s easy. However, it can get expensive pretty quickly, especially if you’re committed to delivering quality visual content. If your budget is tight, you’ll be thrilled to learn that there are places to find images on the web for free.
Are you wondering where and how to find free images for your blog? Just use the websites below to begin discovering and downloading cost-free content in seconds!...
...Guess what? It didn’t matter at all if your business used Vine or not. And if Vine had turned out to be the next Pinterest, you would have had plenty of time to catch up — there wasn’t much advantage in being early...
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It’s no secret that the key to a successful social media strategy is to show, not tell. Not only is our audience 4x more likely to remember visual content than they are text, they’re quicker to click on it, too; adding an image link to your tweet can increase engagement by a whopping 200%.
People have always been visual learners, but with numbers like that, marketers are starting to do something about it. Luckily, it’s never been easier to get visual on social. The popularity of image-based networks like Instagram and Pinterest has forced more traditional platforms like Twitter and Facebook to accommodate for visual content.
Now, most platforms have the option to directly attach an image to your tweet, status update, or post, making it seamless for marketers to boost social activity. But while marketers are embracing visual content in their social media efforts, their approach doesn't always fit the bill. Literally..
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.
Are you looking for new ways to present your message?
Today’s marketers are using visual content to capture their readers’ interest and attention. In this article I’ll show you four of the best free tools you can use to create strong visual content for social media....
Whether you’re brand new to social media or a seen it/done it/wrote the book social marketing ninja, setting up a new Twitter profile or Facebook Page can be a time-consuming process, especially when it comes to working out the sizes of all the images you need to make your channels – or those of your clients – stand out from the crowd.And what about the other social platforms, like Pinterest, Instagram and Google+?
Wouldn’t it be great if somebody could put all of this information on a single, easy-to-read page? Thankfully, help as it hand, via this social media cheat sheet which comes courtesy of Omnicore....
...Pinterest and Instagram set the standard for content marketers and social media managers to create good -- if not awesome -- visual content that tells a story. The problem is that people need good, fast, and cheap, but mostly what’s available is mediocre, slow, and expensive.
At Canva, we’re trying to change this by making a fast, free, and easy tool service accessible to everyone. Here are ten steps you can take to improve your visual marketing with Canva....
Stop.
Before you start mapping out that new ebook, ask yourself the following questions: - Why am I writing this? - Who am I writing this for? - Is this how the audience prefers content to be presented?...
The future of marketing is visual.
At least that's what about 3,000 marketers told online social media magazine Social Media Examiner in this year's Social Media Marketing Industry Report.
According to the report, marketers value social media marketing--especially visual marketing--more highly than ever before.
With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.
Marketers are now looking to create original visuals and videos to engage audiences, and there’s no question that marketers need to think about shifting their content strategy that way....
The age of big data is here. Over the course of a week, billions of pieces of content are created and spread all over the web. Indeed, on average, 500 million tweets are sent everyday.
Yet, we have increasingly less time to absorb this data. Enter the infographic. Simple, attractive, fun; infographics make often incredibly detailed research and statistics easy to digest. Packed with charts, graphs, maps, icons, they are visual shorthand, if you will.
The popularity of the infographic has certainly rocketed in recent times. Here’s why and, moreover, why you should be using them....
...According to Ben Baker (npEngage), “1.1 posts including the hashtag “#selfie” were uploaded to Instagram every single second, that means 4,000 were uploaded per hour, 95,700 were uploaded per day, and a whopping 34,924,648 were uploaded across the entirety of 2013.”
1.1 per second! And of course, that's just the photos that were tagged and uploaded to Instagram, never mind all those shared on Facebook, Snapchat, etc. Understanding how this impacts your communications So why should we care that an entire generation (and many of us older folks too) are taking "selfies"? As Baker suggests in his post, while the “selfie” trend might fade away, it offers some insight into an entire generation of Millennials – their social media habits and more generally, the ways they prefer to connect and be communicated with....
This morning I received an email from a reader that has been frustrated by the results her students are getting when they search on Google Images. Rather than relying on the filters on Google Images to generate good results for students, give one of these other sources of images a try.
As a writer by trade, it's not easy for me to utter these words, but I'm not going to lie: On social media, a picture is worth a thousand words.
It's true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone.
If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual.
There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know.....
The perfect profile photo for professionals, is revealed by PhotoFeeler's first major research study.
Profile photos are so essential to modern communication that a good one's become a basic necessity. And that couldn't be truer than for those of us whose professional lives are tied to social media profiles.
That's why we at PhotoFeeler decided to set our first major study on the goal of targeting just a few, over-arching guidelines.That is, we asked ourselves— if we set aside characteristics like gender, age, and physical traits, to focus only on what we can easily control— what elements reliably produce a better professional headshot photo (for use on LinkedIn, Facebook, Twitter, etc.)?...
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Smarter social marketing can always deliver good results.