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By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them.
Even with a small budget, it’s still possible to get the word out about your startup and get thousands of users within the first few days.
Now, not every marketing technique will be right for your startup. It may take a few experiments to determine which techniques to concentrate on. However, some of the best user acquisition techniques are free or low-cost to implement. By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them.
Let’s look at some examples....
It’s no secret that the key to a successful social media strategy is to show, not tell. Not only is our audience 4x more likely to remember visual content than they are text, they’re quicker to click on it, too; adding an image link to your tweet can increase engagement by a whopping 200%.
People have always been visual learners, but with numbers like that, marketers are starting to do something about it. Luckily, it’s never been easier to get visual on social. The popularity of image-based networks like Instagram and Pinterest has forced more traditional platforms like Twitter and Facebook to accommodate for visual content.
Now, most platforms have the option to directly attach an image to your tweet, status update, or post, making it seamless for marketers to boost social activity. But while marketers are embracing visual content in their social media efforts, their approach doesn't always fit the bill. Literally..
Can you ever have too much of a good thing? Not when it comes to facts that could shape your marketing strategy.
A second edition of our previous fact post, here are 33 moreriveting stats that could impact your strategies....
The complete guide to all the social media branding graphic sizes and formats. Text descriptions, graphics and infographics for all social dimensions.
Social media branding is important in order to distinguish your accounts from the many millions of others and enable followers to instantly recognise and relate to your profile. With so many social platforms, it can be hard to remember all the dimensions and sizing of each banner or background image.
Are you searching through Google every time you want to design or upload new social media branding? Then luckily, the complete list for social media branding has been assembled here for you....
Auto fans can be fickle, unfaithful, fair weather "friends."Particularly in luxury cars, the average engaged fan -- someone who has liked, shared or commented on content within a 30-day period -- has also engaged with seven other luxury brands that same month. Also, only 15% will come back again next month in luxury.
Non-luxury fares better, with the average non-luxury car brand such as Nissan, Ford, or Mazda seeing 1 in 4 engaged people return to interact with content month over month.So while it can be tempting to focus on "likes," "comments," "shares" and "retweets" when measuring social content, many auto brands must also think about retaining their engaged users month over month, and encouraging them to go deeper with their brand in order to build long-term value....
When did you last revisit your social profile on Twitter or Facebook?
Do you want to maximize the impact of your social networking efforts?
Basic housekeeping tasks are necessary for maintaining complete and engaging profiles....
Hashtags are a fantastic way to promote your brand, meet new customers, and engage in conversation around your niche. They entered mainstream conversation on Twitter (though they’ve been around for years), and recently Facebook picked them up.Now that Facebook has hashtags too, it won’t be long before everyone’s using them.In this guide, we’ll show you what it takes to join the hashtag party. (Don’t panic, it’s really simple. Scout’s honor. And we’ll do our best to make you smile.)...
The family-owned business is looking to grow its Facebook and Twitter followings, with the help of our Small Business Panel.... For a company that bills itself as the maker of "the world's finest seasoned salt," Borsari hasn't attracted a lot of fans in social media. At this writing, the brand only had 133 Facebook fans and 73 followers on Twitter. Clearly, the world's finest deserves better.... A 26 oz. canister of Morton's Salt costs $1 and often lasts for months, so it's hard to see how Borsari's 4 oz. Original Recipe can compete at $4.99. Yet, foodies are willing to pay extra and gourmet salts have gotten very hot over the past few years. Meghan O'Keefe, who is taking over social media marketing for Borsari, says the company's sales have grown 20% to 30% per year for the last few years. A national distribution deal with Whole Foods about four years ago greatly enhanced that growth. So about that Facebook Page.... tips and a social makeover....
Whether your job is to sell cars, homes, insurance, antiques, camp, or widgets, you absolutely can use social media to your advantage. But just like hard-selling doesn't work in person, it doesn't work with social media. Here are five simple reminders about the best processes to use when selling through social media...
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares. For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions....
With Facebook and Twitter becoming highly popular among the masses, it provides a great platform for the promotion and branding of a business. Because of the high potential of social media marketing to boost the exposure of a business among millions, the strategy is being widely applied by many small and large organizations in the current times. However, because of its increased application, the medium has become highly competitive and approaching it without strategic planning and execution can give poor to negative results. Given below is a list of strategies and ideas using which you can apply social marketing strategy more effectively which will help in strengthening the brand value of your firm among the general populace....
Getting more results from social media can be difficult. Here are a few tips that may help.... ...Social media strategist Jay Palter recently wrote about the social media ROI quandary for The Globe and Mail. Palter says that most people who overemphasize small gestures like Facebook likes are ultimately likely to be underwhelmed by their meager effect on their bottom lines. "Before you conclude that you may be wasting your time for the measly return, let me ask you an important question: What did you invest in social media?" he writes. "If you're investing time and resources in social media mostly to promote yourself, drive traffic to your website and convert leads to new business, you're likely going to be disappointed." Getting more results from social media can be difficult. Here are a few tips that may help....
There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business....
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A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.
So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going from Tara Banda....
If you’re reading this, you’ve bought into the concept that social media is important for your business. I spend a lot of time talking to small businesses around the country, and it often surprises me how many people still feel daunted by social media marketing and engagement. So, here are 7 ways to be more productive on social!...
Marketing Strategy - Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some key session takeaways and brand lessons for marketers.
Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!
If you think content marketing is a silver bullet that will solve all your problems, you might be surprised by the findings in this post.Over the past few years, outbound marketing strategies like cold calling, mail campaigns and online ad buys have played second fiddle to the more contemporary inbound marketing approach. But, the shift from “old school” push marketing toward content-based strategies has proved quite challenging for many marketers, and for some, has failed to live up to its much-hyped expectations.
Now, many marketers have realized that turning their back on tried and true outbound strategies leaves far too many stones unturned. As it turns out, the right approach is a smart mix of both inbound and outbound tactics—including even “throwback” programs like cold calling. But with the added leverage of modern technology and techniques to refine targeting, companies of all sizes are seeing their sales success explode by as much as 400% by adding “retro” tactics back into the mix.
Here’s what they’ve learned in the process, and how your company can harness these same strategies to fill your sales funnel with a modern take on traditional tactics....
Yes, B2B companies should be using social media. In fact, it is easy to make the argument that B2B companies are better suited for social media marketing than B2C companies. Think about it: with a relationship-based sales cycle, core subject matter expertise and a legacy of content creation, most B2B companies are a great fit to leverage social media as part of an inbound marketing strategy.
In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson , it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Regardless of your ninja level of experience with using social media for B2B, many mistakes are commonly made during the journey to becoming a superstar marketer. Here are a few common mistakes I recognized as I was writing The B2B Social Media Book , and how you can avoid making them yourself....
Today, Gary Vaynerchuk starts “tripling down” on content – because “doubling down” doesn’t begin to describe how important he thinks it is. The social media expert is relaunching his blog today. Why? “The more content I can put out, the more luck I have,” he says. He’s redeployed an employee at VaynerMedia, his social media consultancy, to “shadow my life,” follow him around, record his conversations and remarks, and turn them into social media content. “I’ve built the infrastructure around me to become a greater content provider,” he says. “I have someone calling me at the end of the day – there’s now someone in my life pestering me for content.” W hat’s more, Vaynerchuk believes it’s only a matter of time before this “tracker” arrangement becomes common. “Content is the cost of entry to relevance in today’s society,” he says. “The top 1-5% [of executives and social media personalities] in the next few years will have full-time content people around them. There are going to be 500 to 5000 people at this time next year who employ a full-time content person.”...
When all you do is talk about yourself, you send people running in the other direction. If you don’t care about other people they for sure won’t care about you. This was how the old school way of marketing worked. Megaphone style. Many of you might not think of your blog as a business and I understand, but one day you might want to create a ebook, product or use your blog to leverage a new career. When you improve your engagement your blog it becomes a tool to help you level up your life and career....
Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn company page is relatively common, some business owners have questions and wind up making potentially costly mistakes. To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn.
Cambridge, Mass.-based business-to-business marketing software firm HubSpot, for instance, found LinkedIn to be nearly 300 percent more effective for visitor-to-lead generation than Facebook and Twitter, says Kipp Bodnar, HubSpot marketing director and co-author of The B2B Social Media Book (Wiley, 2012)....
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you? Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile. Check the infographic for a very useful overview of the top social media platforms for brands....
...One of the interesting things about these B2B content marketing campaigns is a fairly consistent LACK of attention to optimizing content assets (images & infographics, video, PDFs, etc) for search. Many of these campaign assets could continue to attract new prospects or at least attract more than they are if the assets were more visibile for relevant keywords. Just using the titles of the files and documents was difficult to find many of these. Many of these content assets are near invisible when it comes to buyer-centric keywords. Just remember marketers, when it comes to content, there’s no excuse not to socialize, advertise, publicize AND optimize. This approach represents a lot of what we do at TopRank Marketing. Here’s the full deck for details on each Killer Content Marketing campaign plus performance data. Enjoy!
In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.
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Three strategies and case studies that could help you launch your new product with success.