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If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....
Think only B2C blogs can be interesting? Here are 10 blogs from a variety of "boring" industries that'll prove you wrong.
Warning: The following blogs are gonna be boring. They're for industries that you most likely don't care about -- most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim. But, there's no denying that these blogs absolutely rock. Though you may not always be interested in the topics or industries that these blogs talk about, they are kicking some serious butt at doing their job for people in those industries.
Because we've talked about quality content being decided by your audience, we've got to give these amazing blogs in totally boring industries a high-five. So prepare yourself to be blown away. And who knows? By the end, you may be subscribed to a few of them ;)...
Are you still writing killer content? Is anyone still searching for it?
There’s a race; a competition for your attention and you know it, I know it and the person we write for in our content knows it.
People have a finite amount of attention to give you as they pass by in a social media stream, unless of course they have a problem. Real problems are like toothaches, they start off gentle or they erupt into a powerful burst of pain right under your brain making it seem like it’s a thousand times worse than it really is...
...A “super bloggers” panel convened at Advertising Week in New York on Thursday, sharing their perspectives on editorial content and sponsored posts with moderator Manoush Zomorodi, host of WNYC’s New Tech City radio show. They included Ben Bowers, founder of Gear Patrol, Julie Carlson, editor-in-chief of Remodelista, Emily Schuman, founder and editor of Cupcakes and Cashmere, and Joy Wilson, founder of Joy the Baker.
While their blogs cover consumer categories like home design, baking, fashion and gadgets, their approaches also apply on the corporate side. Some areas below serve as reminders, while other issues like sponsored content are more recent...
What makes a blog effective? How do we become successful bloggers in the digital age as we compete with others to generate something new and unique? Where do I start? All these questions can be answered with three pieces of advice found below to get you one step closer to becoming the ultimate blogger....
Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt
I’ve been working with brands for 15+ years. Over that time, I have crafted my fair share of “traditional” stories for my clients and their brands. As the strategies came to reflect a greater social influence, I’ve recognized growing trends in how story themes have had to evolve from corporate traditions, towards a more human minded perspective. I’ve summarized the seven most prominent themes as follows...
Who would have known that the popularity of blogs would grow to reach such mammoth levels.Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.
Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.
This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.
So what is the best approach for blogger outreach?...
Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives.
But what is the point of having a blog if no one is going to read it?
There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow.
So, how can you get more visitors to your blog?
Of course, whenever an online activity proves successful, someone tries to abuse the system to trick search engine results.
The abusive tactic enjoys a brief period of success, and then Google comes along and announces the strategy is black hat, ending the SEO feeding frenzy
.Over at AFF Helper, Pawel Reszka suggests guest blogging abuse could lead to Google cracking down, a move which would hurt legitimate guest bloggers as much as the abusers. How you find, submit and follow up on guest blogs could determine which hat you’re wearing (or at least which color hat Google thinks you’re wearing)....
How to Measure the PR Value of a Blog or a blogger. 7 steps and 7 metrics to examine.
We were asked an interesting question recently about placements on blogs and their impact:
“How do you measure the PR value of a blog?”
Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in front of. That’s not irrelevant: a blog that has 0 readers will deliver 0 new audience members to you, and thus having some audience members is a good place to start. Let’s look more carefully at how you might measure a blog’s potential impact on your PR program through the lens of how SHIFT measures PR.Recall that we measure PR in 7 broad categories or buckets......
Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles,
Here are 50 quick-hitting blogging tips.
... True thought leadership is hard to come by. It requires proven expertise, not claims of grandeur by self-promoters who waste their time with sharing empty or obvious “insight” in their blogs, social media posts, and webinars. They make it sound like anyone can become a thought leader simply by leveraging effective content marketing strategies.
Content marketing does work, and works brilliantly — when you’ve got something of value to say. For thought leaders who truly have unique, insightful, or useful information to share, the web provides endless opportunities to show it (not just tell it) to the world.So where do you start?...
How we more than doubled our blog email subscribers in just 3 months -- and how you can, too!Back in 2012, we were able to more than double our blog email subscribers in just 3 months' time -- from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It's so simple, you'll want to kick yourself ...All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click....
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Svbtle, a new kind of magazine. Thoughts. Stories. Ideas.The new blogging tool is getting ready for launch. If you.re a blogger, storyteller or writer you'll want to to register and explore this beautifully designed and simple-functioning communication platform. ~ Jeff
So. You think you’ve got yourself a good blog post. You chose your writing style. You knocked out the first draft. You allowed it to sit for an hour or a day. Now it’s time to edit that bad dog — ruthlessly....But you’re not done. You also must ensure that your blog post has all of the essential ingredients it needs.Ingredients like these, as presented in this infographic by our lead designer Rafal Tomal. Print it, pin it, but whatever you do … use it.
Takeaway. It’s not about marketing your small business. It’s about marketing your story.
You have a business you love and you want to tell the world about it so they love it too. Seems simple enough, right? Well, small business marketing isn’t as simple as it seems because it is more than just telling the world about your business, it’s about telling your story along with your business story. It’s about developing relationships not just making connections. It’s about creating valuable content not just spreading a message.
Marketing is something everyone thinks they can do and it can be overwhelming, especially if marketing isn’t your area of expertise. I get the need to tighten the purse strings. I get that you have no budget and you are a one-man or -woman show. It is doable and you can do it! You just need to be armed with the right kind of information and expectations....
After years of blogging I've learned to love a select assortment of tools that have helped to make blogging easier, quicker, and more fun. Some of these tools may not be "the best", but they are the ones that I love and the ones that I have a strong affinity for; so I figured I'd share in the hopes that they will benefit other bloggers like they did me...
Failures and mistakes are always essential for success.So in preparation for my new blog I took a trip down memory lane to see what exactly what my mistakes were. And more importantly, how I could avoid those pitfalls on my new blog.Surprisingly, 5 mistakes came back that are incredibly common in the blogging community.
Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks and an amplification strategy?
Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate?
Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing.
Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success...
It's difficult keeping up with the rules of Google but these seven tips are tried and true.
There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them.
But with 12.8 billion monthly searches, Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website.Here are seven ways to look down on your competitors on search results!
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times.
Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players.
Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....
There are a million techniques to make your blog bigger, better, and more popular. (Heck, after four years, there are probably a half-million just here...
Strong headlines, smart copywriting technique, celebrity gossip, telling stories, making readers laugh, stategic use of controversy, reviews of the latest technology, reveling in your love of Steve Jobs and all he creates.They each have their advocates, and they can all work.
But there’s one insider’s trick that makes the rest of it easy.It starts from the very beginning, when you’re figuring out what you want to blog about anyway.
Start by picking a crowded topic...
A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.”
I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does.
And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience.
So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging
Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas?
In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.
Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....
Does Medium want to be a platform for writing of all kinds, or does it want to be a magazine-style curated experience for readers? The two are very different, and the potential for conflict is great.
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To summarize, to be efficient, you need a plan. Interesting article.