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Scoop.it!
By understanding what 11 things reporters consider newsworthy, you can make more news simply by highlighting a different angle.
If you’ve ever pitched a story idea to a reporter by phone, you know how hard it can be to succeed.
When reporters say “no,” the person pitching them on the other end of the phone often protests, “But this issue is so important!” They’re probably right. But there’s a big difference between what you consider important and what the reporter considers newsworthy.... 
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You guarantee your clients confidentiality. But then one of them bashes you in the media. The client’s story is false. What should you do?
You represent an organization with a vulnerable client base, say victims of domestic abuse or recovering addicts. As a matter of policy, you guarantee your clients confidentiality.
But then one of your clients bashes you in the media. The client’s story is false.
What should you do? If you respond to the specific charges, you’ll betray your promise of confidentiality and hurt your work with other clients. If you don’t, your organization will be portrayed as clueless, heartless, or downright inept....
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Every PR needs to ensure they excel across many disciplines and skill sets, but there are four cornerstones that underpin media relations, and always have. They are speed, intelligence, creativity and relationships....
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This weekend, while things are so emotionally raw in my hometowns of NYC and DC, I’d rather focus on two positive moments from 9/11.
Brad Phillips shares his poignant thoughts...
"Here in New York City, this weekend will be filled with painful memories on the tenth anniversary of the attacks of September 11, 2001.
I was at work in downtown Washington, D.C. on 9/11. When I heard the reports of the first plane hitting the World Trade Center, I thought it was a freak small plane accident and moved on. When I heard that a second plane hit, a colleague and I rushed downstairs to watch the television at the lobby coffee shop...."
Laura Brown's comment,
September 13, 2011 4:45 PM
Nice to see a 'before' photo rather than going for the dramatic the way most people did.
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Well, when dealing with the media -- you can but you shouldn't.
Secretary of Labor Hilda Solis was taking part in a media Q&A breakfast on Wednesday when she got what appeared to be an unexpected softball question.
She was questioned about the vehicle she arrived in. Rather than rolling up in a big, black armored limousine, Solis came in a relatively small silver Chevy Equinox.
Hmmm. Not so fast, Secretary...
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Here are seven logistical and technical details you’ll need to know to succeed in your next TV interview. Practical and useful media training tips to help you prepare for your next interview, from Brad Phillips.
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Where there's a hope, there's a cliche clawing its way into media clips...Sometimes it works when it's not banal, repetitive and tired...
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Diplomatic language intended to validate somebody else's ideas is great. But never, ever use it in media interviews.
My advice to avoid the more diplomatic language might sound obvious. But it’s a major challenge for spokespersons who feel uncomfortable presenting their side of an argument without acknowledging that the other side has merits as well....
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I don’t know whether the accusations by the women accusing Herman Cain of sexual harassment are true. But I do know he dropped the ball last week with his response. Or, more accurately, responses.
Cain made at least four mistakes in responding to the accusations. He’s not alone. His mistakes are so unbelievably common by politicians and executives who find themselves in crisis situations that they’re worth noting...
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In our 16 years of business, we've represented a few particularly, foul-mouth executives.
I remember a young, dotcom PR director, for example, whose salty language would put any longshoreman to shame (note: PR Week actually named her one of the ndustry's bright, young stars way back when). Not surprisingly, I've haven't heard or read of her since. My guess is she's plying her trade as a stevedore these days....
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Private Equity Hub (peHub) reporter teaches a PR lesson about "off the record" to a consultant who should know better.
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We’ve put together 51 masterful media relations tips to help you prepare stories that media can’t resist and to help you pitch them like a pro.
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Reporters can highlight trends or point out continuing patterns within a news story, but they cannot state things with absolute certainty. However, journalists love to quote newsmakers who state absolutes.
“We will bury you!” – Nikita Khrushchev
“Read my lips. No new taxes!” – George H.W. Bush
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