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Nielsen published a research study today that further illustrates the deep overlap between tablets, smart phones and TVs. The study looked at how frequently tablet and smart phone owners use their devices while watching TV across the US, UK, Germany and Italy. In the US, 88% of tablet owners and 86% of smart phone owners say they used it at least once over the last 30 days while watching TV. But the daily numbers stand out even more: 45% and 41% respectively. To the charts... 
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...But the fact remains that the success rates of new product introductions and innovations have improved little over the last 20 years. Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital. This is due to a number of factors, including economic conditions, an explosion of consumer touchpoints, shifts in decision-making behavior, and the deluge of information marketers have to sift through to ensure they are up to speed with the latest trends.
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![Social Media: Where Are The Business Results? [Research] | Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/HJ3k4oNKMI7797JnwjAw-Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media is important to over 80% of businesses based on the finding of Social Media Examiner’s 2012 Social Media Marketing Industry Report How Marketers Are Using Social Media To Grow Their Businesses.
...At a top level, social media’s biggest benefits according to Social Media Examiner’s research were increased exposure, increased traffic and marketplace insights. While these elements support building name recognition and provide expanded information about your target audience, they don’t fulfill the top business objectives nor do they directly translate to sales (although they’re important for small businesses with limited marketing resources.) Instead, they’re easy to achieve requiring limited work....
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Social media marketing requires content that is compelling and contagious. It requires content that begs to be shared. It requires content that is so liquid that it spreads globally and virally.
Coca Cola, which is one of the worlds most recognized brands has recently announced that its marketing strategy is moving from “creative excellence” to “content excellence“.
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In a study of B2B marketers, 59% answered that online lead generation is their biggest marketing challenge, and for only 13%, social media was their greatest driver of leads.
The survey broke out marketers from agency professionals, which yields a bleaker picture. 18% of agency respondents are getting more leads from social media than other sources, while only 11% of marketers are. The study also found that only 5% felt that social media was a mature and well-optimized part of their marketing mix. 55% of those surveyed revealed that they were in the early stages of social media, and 14% of B2B companies were not using social media at all....
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The Hunger Games just enjoyed a record-smashing opening weekend, fueled in part by an impressive social media strategy. The campaign is a case study for how movie studios should be marketing theirfilms on social, and provides a broader lesson in content marketing for any brand.
The Hunger Games’ social media team put together an immersive, multi-platform campaign that focused on three of the main themes that run through the novel....
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There are so many marketing channels for small businesses it can be difficult to know where and how to best focus your efforts.
To help you sort through it all, we’ve reached out to a panel of marketing and small business experts and asked them all a single question: “What is a surprising marketing channel for SMBs?”
Below is a collection of their thoughts and perspectives....
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Digital marketing smarty, and my colleague from TEDxSanJoseCA, Adam Helweh CEO of Secret Sushi Creative, recently wrote an fascinating blog post outlining how he had used Pinterest for market research...
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It's not the cellular phone or color television or the answering machine or the CD player. It's the boom box.
When we think about the great consumer electronics technologies of our time, the cellular phone probably springs to mind. If we go farther back, perhaps we'd pick the color television or the digital camera. But none of those products were adopted as fast by the American people as the boom box....
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Review 13 examples of brands using LinkedIn company page features effectively.
...We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential?
Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. While it was still difficult to find examples of businesses effectively using all of the company page features at their disposal, it was a bit easier to find some great examples of individual feature use....
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Presumably in a move to inject some cultured class into their latest line, UK clothier Topshop recently unveiled a new line of T-shirts printed with one of the most beloved lines of English literature: “Romeo Romeo, Wherefore art thou Romeo?” But as Britain's Metro reports, the quote, taken from arguably the most famous play by William Shakespeare, “Romeo and Juliet,” is followed by a serious misspelling.
Topshop UK -- Is this a typo which I see before me? Topshop's errant garment.
[Marketing screws up again - JD]
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Here are some of the latest free online tools for accounting, social sharing, online portfolios, collaboration and content management.
[A couple of new ones suggested by Kim Phillips - JD]
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Marketers - or anyone in communications, for that matter - don't do this.
...As a marketer, your job is to build, enhance, and preserve the brand of your company in order to help it grow. Doing that requires more than promotion and spending the entirety of your efforts on how you can get attention. Doing that requires establishing a reputation over time with everyone that can make a difference to that brand in the long run. That includes your customers, your prospective customers, the media, the public, investors, and even competitors for starters....
[Bad PR... bad - JD]
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Though banned in China, paying for positive news coverage is so widespread that many publications and broadcasters have rate cards listing prices.
SHANGHAI — China is notorious for censoring politically delicate news coverage. But it is more than willing to let flattering news about Western and Asian businesses appear in print and broadcast media — if the price is right....
And while Western companies and many Chinese journalists are loath to discuss the subject, public relations and advertising firms are sometimes surprisingly candid about their roles as brokers in buying flattering coverage, referred to here as “soft news” or “paid news.”...
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Earlier this morning the team at SocialMediaExaminer.com released their annual report on the state of Social Media Marketing.
...As with any surveys of this type, you have to remember that the people who responded are already a self selected audience of business owners who care about social media. So it's not surprising when the survey reports that "94% of respondents indicated they are employing social media for marketing purposes."
Still in reading over the report, there were several conclusions that I took from reading between the lines that I found interesting for anyone who is grappling with the challenge of how to effectively integrate social media into their marketing....
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Compare and contract the two newest social networks, Pinterest and Google+, and see what each is good (and bad) for in your social media strategy.
Great. Two more social networks brands need to figure out how to use for marketing. We all saw what happened with Facebook and Twitter; a small segment of savvy marketers figured out how to use the social networks for marketing successfully, and businesses that lagged were left playing catch-up years later. We're not going to fall victim to that again with Google+ and Pinterest!
But do we need to figure out how to use them for marketing? Are either of them actually useful in that regard? Like most generic questions of this nature, the answer is ... it depends. Pinterest and Google+ have their strengths and their weaknesses. And while in an ideal world you'd have the time to play around with both to see which, if either, is right for your business, we figure that you're just trying to find enough time to write your next blog post.
So if you just can't decide whether Pinterest or Google+ is really worth your time, here's a breakdown of the pros and cons of each social network. Hopefully the side by side comparison will help you prioritize whether you should pursue them as part of your internet marketing strategy....
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Is it a social network? Is it a blogging platform? No, it’s Tumblr! In our latest Engagement Checkup, we examine how brands are tapping into Tumblr’s unique content-centered community.
Nearly five-year-old Tumblr recently released its 2011 stats, and it’s looking like last year was the company’s best yet, with 900 percent global growth since 2010, mentions on both the Daily Show and Jeopardy and a ninth language (Polish) added to its repertoire.
With that kind of growth, it’s no surprise that an increasing number of brands are tapping into Tumblr’s uniquely engaged community....
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A case study of how a family-run business gets an edge by using the latest social media tools
McKay Flooring are a family business established for 40 years. I think they give a great example of how smaller businesses can be creative in using social media marketing to expand their reach.
What caught my interest was the way that they use some of the newer social media marketing platforms like Pinterest and Instagram for competitions. These are all promoted through their blog, which is also a great example of how a specialist blog can act as a social hub for campaigns, while also building the credibility of a company by using testimonials and linking to product categories on the main site....
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...In the 100 Content Marketing Examples (yes, we said 100!) guide you’ll see how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns across multiple online, in person and print channels....
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![Social Media's Impact on Sales May Be Underestimated [INFOGRAPHIC]The Content Strategist | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/ZPK_CktufgvLbx_5EXsaZzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media’s impact on sales may be undervalued by up to 94% when the first-click attribution model is used, according to a new infographic by Adobe.
The company measured more than 1.7 billion visits to more than 225 company websites in the media, retail, and travel industries. It found that the influence of social media is much higher when measured using first-click, as opposed to last-click, attribution.
Last-click attribution is that final click that consumers make in the last stage of the “buying-cycle action.” Before users make those purchases, however, they visit social media sites, view banner ads, and do their research online.
The first-click attribution receives none of the credit, but it is just as responsible for closing a purchase. Marketers should note that success metrics must include first-click attribution as well....
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According to a marketing magazine report, Diageo’s white spirits marketing director Philip Gladman thinks that if you are not going to get a million Facebook fans you should take your budget and “stick it in TV.”
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Mondelez International is the new name of Kraft’s global snack company, and it has its share of critics. What do you think of the rebranding effort?
What’s the reaction?
Business Insider called it “an act of madness.” A Twitter user referred to the new name as “beyond awful.” Pat Kiernan, the NY1 news anchor, called it the “WTF of the Day.” Others on Twitter said it reminds them of Vandelay Industries, the fictional company where George Costanza on “Seinfeld” claimed to work....
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The company has taken one of its most famous ads and made it digitally relevant for today's world.
The recent news that Harvey Gabor has come out of retirement may not immediately ring any bells. But eight simple words that Gabor helped make famous certainly will: "I'd like to buy the world a Coke."
It was Gabor who in 1971 gathered dozens of young men and women from around the world to a hilltop in Italy, to announce in song their desire "to teach the world to sing in perfect harmony."
Almost overnight, the resulting TV commercial became an international sensation. Over four decades later, Gabor traveled to New York to meet with Google employees and help forge a strategic Coca-Cola(KO_) marketing initiative all the more significant because it so directly weds the lure of the past with the tools of the future....
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What can small businesses learn from their large-business counterparts about content marketing on Facebook?
...While most marketers on Facebook wrestle with the never-ending issue of what they should be doing on their page, this is particularly true of small, local businesses — many of which are in the earlier stages of Facebook marketing programs, and don’t have the staff or production resources that larger businesses have.
The goal of this article is to explore the differences and similarities between small and large businesses sharing the same industry. In particular, what can the small-business marketer learn from its large-business counterparts.
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Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.
Call it creative if you want, but this is what economic destruction looks like. Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011....
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