Your new post is loading...
Your new post is loading...
Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Why not take some inspiration from the best headlines of the best headline writers?
The blueprints exist to get your tweets, emails, updates, and articles clicked.
I collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and I’ve tossed in a few of our favorite Buffer headline formulas, too. Is there a tried-and-true headline routine that you always come back to? See if it’s listed here among these sure bets, or leave it in the comments....
While trying to answer co-worker's question last week, I unearthed a contentious capitalization conundrum. (Try saying that 10 times fast.) And much like the wrangling over the serial comma, or for that matter, capitalization, this debate does not appear to have an easy answer.
The question: do you capitalize a lowercase brand name if the brand name is used at the beginning of a sentence? Here are a couple examples: - eBay has a fabulous collection of vintage tube tops.
- iTunes must now compete with Amazon’s Prime Music.
The Chicago Manual of Style has this to say: “Brand names or names of companies that are spelled with a lowercase initial letter followed by a capital letter (eBay, iPod, iPhone, etc.) need not be capitalized at the beginning of a sentence or heading, though some editors may prefer to reword.”
That wasn't always its rule, though....
We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.
You’re aiming to create content that makes people pay attention, think, and feel.
I believe that remarkable content takes a three-step journey. And as content creators, if we keep this journey in mind, we can craft an experience that will have a profound effect on our readers.
No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs.
80% of people will read a headline, but only 20% of people will read the article. Whether or not you snag that extra 80% depends on the magnetism of your headline.A really good headline can spike your traffic by 500%....
You don’t want your post to fizzle out with a few drab sentences. But how can you come up with something truly inspirational?
... Your job as a blogger is not simply to write tutorials.
Your job is not to share tips and facts and advice.
A useful tip that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.You’re not simply a blogger. You’re a mentor for your readers, a chief of your village, a leader of your tribe.
Come on. Fire up your tribe. Jump-start their actions.
Your readers are waiting for you.
What popular bloggers know that many people don’t know (or don’t want to believe) is that a post isn’t finished simply because they’ve said everything they want to say. In many ways that’s just the beginning.Think of your draft as a rough diamond. Value is hidden inside it and you need an expert gem cutter to reveal its beauty and clarity.
...Fortunately, editing isn’t rocket science. If you have someone to show you how.
So let’s break down the rules that’ll help you transform your unremarkable draft into a perfectly polished post....
Thriller writer Alex Marwood shares some of the techniques that have helped her become a best seller.“Writing is a profession, not a hobby. To succeed, you have to prioritise your work over other things. That’s really difficult before you’ve been published – but writing, and writing well, takes so much time and frustration, you have to have the guts to stick it out.”...
The most important line you’ll write for your blog post or any type of content is the headline.
Advertising pioneer David Ogilvy once reported only 1 in 5 will make it past your headline into your copy. Though I don’t have a modern day update on the percentage, I suspect, given the immense volume of content available to the active web surfer of today, the percentage of readers that click through to your story is far lower.
In a recent article from SEO technology company Conductor, they report:A day in the Internet shows that 2 million blog posts, 294 billion emails, 864 thousand hours of video are created daily. Each day also brings 400 million tweets.
That’s a lot of competition for your attention. The obvious result is tons of great content is ignored. Your challenge is to quickly engage readers and inspire clicks with headlines that suggest your articles are useful.In an effort to help you understand a variety of headline approaches that perform well for bloggers, I’ve created a cheat sheet that spells out nine tips based on the word H-E-A-D-L-I-N-E-S....
"As a writer you should not judge. You should understand."Ernest Hemingway has contributed a great deal to the collected advice of great writers, from his famous admonition against the dangers of ego to his short and stellar Nobel Prize acceptance speech. But some of his finest wisdom springs to life in this excerpt from his 1967 nonfiction piece By-Line, found in the altogether excellent Hemingway on Writing (public library) — a compilation of the celebrated author’s most insightful meditations on the craft, culled from his published works and his private letters. ...
In copywriting, the word ‘we’ is a really, really bad word. But why is ‘we’ a really, really bad word? It’s because it’s used when we talk about ourselves, about our business. But guess what! Your customers and prospects don’t want to hear about you, they want to hear about them. They want to know that you understand their problems, their needs and they want you to show them how rosy their future will be once they’ve bought your product or used your service.
So here’s what you do. Go through all your emails, your website, your leaflets and cut out the word “we”. Change the sentence so it focuses on your customer or prospect by using the word “you”. Do this on all you copywriting, even on your About Us page on your website. Tip: Show them how you can solve their problems don’t talk about your XX years’ experience or your awards.
|
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?
Via Brian Yanish - MarketingHits.com
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.
The Emotional Marketing Value Headline Analyzer is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...
...One way I’ve found to help readers is to use concise language and eliminate redundancies. As Strunk and White advise, “Make every word tell. Below is a list of phrases in which every word does not tell. These phrases are redundant, repetitive, wordy, and verbose. Paring phrases such as these is an easy way to tighten your writing. (Redundant words are italicized.)
• added bonus • advance planning • armed gunman • circulate around • close proximity • completely full • consensus of opinion ...
New headline trend? Emotional intrigue
There it is. Another of those stupid blog post titles that says plenty about nothing.
You know the kind of lame titles I’m talking about?
- PR Is Dead! Long Live PR!
- Memo to Tom Foremski: Die Linkbait Journalism, Die!
- The press release is dead. Long live the press release…
- The Web Is Dead. Long Live the Internet
- The blog is dead, long live the blog
- Newsweek is dead, long live the news.
Before you get all excited and point to my stupid post headline, I think I’ve made my point....
...Below, we’ve excerpted twenty good reads he recommends for budding writers. These are books, King writes, that directly inspired him: “In some way or other, I suspect each book in the list had an influence on the books I wrote.”
To the writer, he says, “a good many of these might show you some new ways of doing your work.” And for the reader? “They’re apt to entertain you. They certainly entertained me.”..
It's okay to give readers a little something extra with your headlines ... when the something extra serves a real purpose and isn't fluff.I love a headline that just comes out right and smacks you in the face with its promise.This one does just that:Here’s why Netflix streaming quality has nosedived over the past few monthsPart of the reason this headline hit me so hard and fast was timing....
When we asked you to nominate your favorite writing blog as one of the top 10 blogs for writers, we got over 1,100 nominations! Wonderful to see how passionate readers are about their favorite writing blog.
It’s great to see some very interesting new blogs amongst the winners! Of note is that quite a few blogs in the top 10 are associated with author platforms. Make sure you visit all the top 10 blogs to get to know the new crop of top writing blogs....
I’ve been reading some advice from successful writers lately and exploring what their routines are like to see what I can learn aboutHere are six of the most common pieces of advice I came across, and how to implement them in your own writing....
There are two kinds of people: Those who think they can write, and those who think they can’t. And, very often, both are wrong. The truth is, most of us fall somewhere in the middle. We are all capable of producing good writing....
Words matter. Your words (what you say) and style (how you say it) are your most cherished (and undervalued) assets.
Yet, so often, they are overlooked. Think of this way: If a visitor came to your website without its branding in place (logo, tagline, and so on), would he or she recognize it as yours? Are you telling your story there from your unique perspective, with a voice and style that’s clearly all you?
Here, in no particular order, is what I’ve learned about the necessary qualities of good writing (or content, in our digital vernacular), based on my own 25 years’ working as a writer and editor… and even longer career as a reader....
We weren’t all born to love verbs and spend hours toiling lovingly over word order and yet as small business owners and marketers, one of the most important hats that we necessarily wear is “writer”.
If you don’t consider yourself a writer, aren’t entirely comfortable with the writing process and can’t outsource to a professional, that doesn’t mean you’re dead in the water. Nor does it mean you should shrug and put out subpar content because, “Hey, I’m not a writer. That’s as good as it gets.”
Try one or more of these techniques the next time you put pencil to paper – or fingers to keyboard – for writing that has a whole lot more marketing punch....
Need some headline or blog post title writing tips? We give you 30 tips to help with headline writers block. What a superb resource for writers!
|
Headline today Or Headline news,
We're more likely to read Headlines not the post body.