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Rescooped by
Jeff Domansky
from mojo 3
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Picking out the latest trends in branding, identity and logo design in 2012. Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design. Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection....
Via brandideas, mojo3
From ignoring your logo to including every piece of contact information possible in your email signature, here are a dozen things to avoid to maintain brand harmony.... [Good reminders for marketers, reputation managers - JD]
An excellent post by Annie Infinite which includes the following: ...There are five qualities, in step with brand personality, that seem to be common to every good social media engagement strategy that I’ve seen or executed:
1. Authenticity
2. Relevancy
3. Respectfulness
4. Integrity
5. Fervor (a lust to spend your life doing what you are doing)....
5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - - TREND HUNTER PRO... While there are countless ways to promote a product or service through unconventional tactics, many of the best guerrilla marketing strategies are based on a handful of simple schemes. At Trend Hunter, we've seen that these general strategies are used by brands the world over to create hype, generate buzz and send a brand message and can be applied to almost any marketing campaign.... [5 fresh ideas worth noting for marketing, branding and PR pros - JD]
As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first. If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available). I really like the examples and videos this author uses to illustrate his points -- they are very powerful. And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you. That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference. So go grab these insights and happy storytelling! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
A study on Facebook learned that photos are the best type of content to draw the highest-level of engagement while links draw the least... Here's just a very quick article for you that once again emphasizes that videos, photos and visuals are essential to effective storytelling on the web. Of the 300 brand pages, 150,000 posts, and 700 million likes in the study, photos drew the highest amount of engagement. And if a company wants content shared, then videos were the vehicle to make that happen. There's a nice infographic in the article that I'm going to pin to my Pinterest board to keep handy. Think about how you want to add more photos and videos to your website and content for greater engagement! And thank you fellow curator Debra Askanase @askdebra for sending me this article.
Stories are powerful. We put together this little demonstration to inspire our people make more emotional connections. I love his short video about why stories work so well to make information meaningful and memorable! I share it with you today for 2 reasons: It looks like it would be a very simple video technique you could use for sharing your own business stories. If you need to demonstrate the power of storytelling in your work, share this video! Hope this video gets your week off to a roaring start.
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Oh, it's ON. In one of the best brand-on-brand tweets ever, cinema chain AMC Theatres on Tuesday expressed its displeasure with Oreo after the Nabisco brand asked fans if they ever sneak cookies into a movie. [Brand wars and a fun story - JD]
Winning entrepreneurs bond emotionally with employees, investors and customers--and dramatically increase their chances for funding and for long term success--when they hone their ability to tell meaningful stories about their businesses. Here is an article discussing 2 examples of effective business storytelling for marketing/branding/identity purposes that really work. One is a small business (Baby Steals) and the other one is a large enterpriese (IKEA). You will notice the difference in their stories as the size of the business kicks in. Pay close attention to what the founder of Baby Steals did/does -- because implicit in the example shared are story listening skills and how the stories she was hearing from customers/prospects also shaped the success of her company. And then there are 10 tips for bringing storytelling into your business marketing/branding efforts. All are solid. A word of advice here -- working on several of these 10 tips takes time. The ideas you come up with during your first pass you will want to test with friends, colleagues, customers, and prospects. This is an iterative process where your focus and messaging gets sharper, clearer, and more powerful over time. So give yourself the opportunity to play. This goes no matter what size of business you have -- micro to large enteprise. We are heading into the 4th quarter of the year -- what a great time to hone in on your business storytelling, laying a stronger foundation for your company in 2013. This review was written by Karen Dietz for her collection of articles on business storytelling at www.scoop.it/t/just-story-it ;
No, this isn't another 'Facebook as a disappointment' story. It's about how we best use Facebook or, more broadly, our content marketing. With over 3.5 Billion pieces of content shared each week on Facebook, brands first impulse is to jump... This article doesn't sound like it is about storytelling -- but it is. What I like about it is the author's sage words of advice: quit publishing random content on Facebook (or any other social media platform) and start publishing content that tells an integrated story. In other words, think of yourself as a curator, selecting only the best value-added content for your channels that reflects a consistent story about your business and what you offer. And stop the scatter-shot approach. And don't worry if you are not sure what 'story' you need to tell consistently. You don't have to figure it all out now. In truth, your 'editorial voice' will emerge over the first few weeks/months and get stronger/clearer as you go along. So think deeply about the insights shared in this article, and about your business storytelling. Check and see if you need to shift your focus, eliminate any deadwood, and strength your 'story' so it is more consistent. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house. On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth. But there are 2 key -- yet subtle -- messages buried in the videos. In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on your competition. This is quite a notion and different to how we typically do business today. In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development. The article is short, as are the videos. But the insights are golden and will last a lifetime! Article link: http://www.business2community.com/branding/what-a-lemonade-stand-taught-me-about-storytelling-0205747 This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
Is your brand focused on transactions or interactions? Why is this article showing up in this collection on biz storytelling? Because the 4 ways brands can build relationships gets done through effective storytelling. I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales. As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing! This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing. Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life. This is a game-changer.
"STORY" IS THE NEW "CONTENT." As buzzwords go, story isn’t entirely bad -- for years I’ve pushed clients to be storytellers. I’ve berated the descent of story into a furtive sea of “content,” stripping all emotion from human pursuits. I love this post and its irreverent attitude. It is quite refreshing in this day and age when 'storytelling', 'branding', and 'content' are such pervasive buzzwords and hyped as the cure-all for everything. There are great reminders in this article that great business stories are not sanitized, and that there is danger in always crafting a happy ending. Only sharing your 'success' stories eventually undercuts your believability. We know there have been mistakes, trials, and tribulations along the way and we want to hear about those too. Why? Because it makes you human. As the author Gary Goldhammer says, storytelling is about people. Brands aren't about Hollywood actors, and "companies are not logos. There are human beings behind them all." There are more insights here in this quick post -- reading it is almost like hitting the 'reset' button when we forget the fundamentals of storytelling after getting caught up in the hyped-up excitement about story branding, social media, content creation, and technology.
How can you set up the right strategy to help protect your brand from negative influences? Online reputation management (ORM) has become a critical component to many corporate branding campaigns in 2011. With all of the online conversations happening today, the ability to replace positive sentiment with the negative is a primary goal of any reputation management strategy. At this moment, do you know what is being said about you, your brand, or your company? Right or wrong, what is being said online can have a major influence on what others think about you....
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