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Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt I’ve been working with brands for 15+ years. Over that time, I have crafted my fair share of “traditional” stories for my clients and their brands. As the strategies came to reflect a greater social influence, I’ve recognized growing trends in how story themes have had to evolve from corporate traditions, towards a more human minded perspective. I’ve summarized the seven most prominent themes as follows... 
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Blogs have become one of the most fascinating and popular platforms upon which individuals may sell their wares, offer advice or simply journal about their daily lives. But what is the point of having a blog if no one is going to read it? There are many reasons why you’d would want to increase the traffic to your blog . It could be for monetary reasons, to gain more public exposure or to show off your skills. Bloggers want to see their sites develop, evolve and grow. So, how can you get more visitors to your blog?
Jeff Domansky's insight:
Here are 7 easy ways to increase traffic to your blog....
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How to Measure the PR Value of a Blog or a blogger. 7 steps and 7 metrics to examine. We were asked an interesting question recently about placements on blogs and their impact: “How do you measure the PR value of a blog?” Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of audience, in terms of the number of eyeballs that you’re in front of. That’s not irrelevant: a blog that has 0 readers will deliver 0 new audience members to you, and thus having some audience members is a good place to start. Let’s look more carefully at how you might measure a blog’s potential impact on your PR program through the lens of how SHIFT measures PR.Recall that we measure PR in 7 broad categories or buckets......
Jeff Domansky's insight:
How does your blogging measure up? Seven steps and blog metrics that matter.
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Save time. Blog better. The blogosphere is stuffed with tips for bloggers, but if you don’t have time to sift through 100,0000 articles, Here are 50 quick-hitting blogging tips.
Jeff Domansky's insight:
Jeff Bullas offers up a great blogging resource.
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... True thought leadership is hard to come by. It requires proven expertise, not claims of grandeur by self-promoters who waste their time with sharing empty or obvious “insight” in their blogs, social media posts, and webinars. They make it sound like anyone can become a thought leader simply by leveraging effective content marketing strategies. Content marketing does work, and works brilliantly — when you’ve got something of value to say. For thought leaders who truly have unique, insightful, or useful information to share, the web provides endless opportunities to show it (not just tell it) to the world.So where do you start?...
Jeff Domansky's insight:
I enjoyed this look at content marketing and how it can deliver results.Also includes some good tips for how to start.
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How we more than doubled our blog email subscribers in just 3 months -- and how you can, too!Back in 2012, we were able to more than double our blog email subscribers in just 3 months' time -- from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It's so simple, you'll want to kick yourself ...All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click....
Jeff Domansky's insight:
One surprising tip and a good case study on how Hubspot built blogging success.
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Tumblr is the second most popular social site for young adults. How are businesses like eBay, Whole Foods and Net-a-Porter using Tumblr for marketing?
Jeff Domansky's insight:
Great Tumblr basics and case studies.
Anne Cantelo's curator insight,
August 19, 2013 5:24 AM
We were introduced to Tumblr as it has a chain of posts summarising working in PR. Some were very accurate and very funny.
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One of the most common obstacles to blogging is the feeling that you haven’t got anything to write about.I’m writing this post because this has been a hurdle I’ve encountered time and time again, even when the solution is so very simple. So deceptively simple you wonder why you had the problem in the first place. So I’m going to share my own tips and techniques I use to help prevent that well of ideas from running dry, and hopefully some of them will be enough to keep you blogging with the full enthusiasm you need to keep the habit going week after week....
Jeff Domansky's insight:
Great blogging tips and inspiration...
Alexina's curator insight,
August 5, 2013 11:11 AM
This post has many suggestions about how to come up with ideas for blog posts. One is, If you have to researh something, share the results of your search with others in a blog posting.
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Content marketing has gotten a lot of buzz lately – and for good reason. It’s a powerful way for brands to offer helpful content to their customers without asking them to make a purchase – and part of the trust-building process brands can follow to generate leads for future sales.While we hear much about content marketing for companies, it is also important to consider content marketing for personal branding....
Jeff Domansky's insight:
Here are eight ways content marketing can boost your personal brand...
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If you run a media company (and you do--you publish regularly on all sorts of social media, don't you?) then it's worth two minutes to consider some basic ground rules, listed here for you to embrace or reject: Establish your standards...
Jeff Domansky's insight:
Seth Godin shares 10 valuable principles for bloggers, content marketers, PR...
Andy Birkitt's curator insight,
July 24, 2013 10:54 AM
Some great guidelines that make you think about what and how we publish material to Social Media from a grandmaster
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Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic....In my next post, I’ll review many tools that aid in finding quality, industry-specific content that you can share with your audience to continually position your brand as a thought leader. In the meantime, these 5 content curation infographics offer a great introduction to the topic....
Jeff Domansky's insight:
These five infographics had a lot of good information for content marketers.
Andy Birkitt's curator insight,
July 24, 2013 6:24 AM
Thought this one was rather appropriate and it does have some great info |
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Serious professional bloggers need blogging automation tools to syndicate, share, amplify, and build traffic. Tools like Cision, Triberr, RSS, blog networks and an amplification strategy? Have you noticed your corporate blog may be getting fewer comments? How’s traffic in general and what about that bounce rate? Blogging by most is regarded as a one off, something that’s done to write about topics and position you and your company as a content authority (or maybe “context” authority). Companies that use blogs as a public relations strategy understand the importance of owned media for overall integrated marketing. Today, however, there are factors contributing to a blog’s one dimension. Before we understand what that means, we have to know how you regard success...
Jeff Domansky's insight:
Time to give your corporate blog a shakeup. Here's how.
Peter Wilkinson www.peter.uk.com's curator insight,
September 21, 2013 3:36 AM
Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com
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Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times. Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players. Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....
Jeff Domansky's insight:
Good read for serious readers who like their content in long form. This is a must-read for every blogger, PR, marketing and content Marketing pro.
Alexandra Bryant's curator insight,
August 23, 2014 8:42 AM
11. This is an interesting article on how one of the largest social media players, Twitter is looking at how to develop its platform for the future to be a leader in how we access media and the news.
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A successful blogger has many skills. Notice, though, that I used the word “successful”, and the title says “long-term blogging success.” I’m going to eliminate things like coding skills and graphics skills because they’re not necessary for your success. If you need them and you don’t have them you can hire someone who does. And I’m going to eliminate things like writing skills and creativity because, while they’re helpful, the levels necessary for your success vary from audience to audience, and both can be trumped by your skill at engaging your audience. So what does that leave? Conversation. The most important skill you can have for long-term blogging success is to be skilled at engaging in conversation. Easy, you say? Not so fast....hanging
Jeff Domansky's insight:
Ste Kerwer shares the secret of the most important blogging skill you need for success. And it's not what you may think.
Aditya Patel's comment,
September 16, 2013 5:05 AM
Choosing Right Platform is always gets high part in blogging success
check out this http://webtoptenz.com/top-ten-blogging-sites-on-web/ 
Rosemary Davey's curator insight,
September 30, 2013 6:51 AM
Engagement and adding value are key to a reader coming back for more.
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Are you struggling to come up with blog posts that attract the right type of visitors?Are you unsure where to turn for new article ideas? In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in. Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog....
Jeff Domansky's insight:
4 great blogging tips: Here's how to find the best topics for your business blog, with a little research on your social networks.
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Does Medium want to be a platform for writing of all kinds, or does it want to be a magazine-style curated experience for readers? The two are very different, and the potential for conflict is great.
Jeff Domansky's insight:
What happens to blogging and storytelling Medium when it gets large? Exploring the possibilities...
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We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog. Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook. Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).... I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist....
Jeff Domansky's insight:
The smart people at Econsultancy share a great set of tips and best practices to help you up your blogging game. Recommended reading.
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Blogs are an important component of an overall content development strategy and more companies are emphasizing content creation for its SEO and marketing benefits. In 2013, B2B marketers will spend, on average, 33 percent of their budgets on content marketing (a 7 percent increase over last year) and 91 percent of respondents use content marketing of some type, according to the 2013 B2B Content Marketing Report. Another 54 percent plan to increase content marketing spending this year. Content is equally important among B2C marketers, 86 percent of whom are using content marketing while allocating 28 percent of their budgets to it, according to the Content Marketing Institute. In short, if your company isn’t emphasizing content, your competitors are. And a blog is a good foundation for any content marketing strategy....
Jeff Domansky's insight:
if you or your company aren't blogging, your competitors may be gaining a competitive advantage by their own blogging and content marketing strategies.
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List posts, how-to's, feature stories, newsjacks ... with so many blog post formats available, how do you decide which is right? We're here to help you out. (Decisions, decisions.) And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can't resist the list. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Aah ... decisions, decisions. It's okay though! We're here to help you through it. So in this post, I'm going to break down some of the most popular blog post types and formats to help you determine which one is right for the blog idea you've got milling around in that head of yours....
Jeff Domansky's insight:
Good blogging tips and suggestions for topics and formats when you're stuck.
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As with many social media marketing practices, blog syndication is an effective tool but has the potential to result in certain disadvantages as well. The main aim should be based on finding a balance between the pros and cons and assess the potential positive impact of blog syndication on your overall blogging strategy....
Jeff Domansky's insight:
this post balances the pros and cons of syndicated blogging. Worth reading for serious individual and corporate bloggers.
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Adding an audio message to your classroom blog or website can be a good way to help deliver important messages to your students and their parents. Posting an audio message, even if it covers the same content as a written message, can increase the chances that a visitor to your blog will take notice of something important. Adding an audio message to your blog or website is not difficult to do. Here are five free services that you can use to add an audio message to your blog or website....
Jeff Domansky's insight:
Here are five terrific technologies that are not just for teachers and students. Social marketers, bloggers and PR pros will find these audio recording/sharing tools valuable.
Jeff Domansky's curator insight,
July 24, 2013 6:48 PM
Absolutely not just for teachers and students... ;-) 
Jenifer Rettler's curator insight,
July 25, 2013 7:32 PM
Learn about 5 different free technologies which allow you to deliver audio messages to the followers of your blog or website. |
Interesting to see the evolution of these business storytelling themes. Useful tips.