Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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The Importance of Brand Ambassadors | Soshable | Social Media Blog

The Importance of Brand Ambassadors | Soshable | Social Media Blog | Public Relations & Social Marketing Insight | Scoop.it
From soshable.com - February 24, 2013 11:04 PM

The presence of brand ambassadors is not just a matter of encouraging happy customers to write reviews. Reviews are great and extremely important, but there’s no real “skin in the game” when they post to these sites. They’re one within a group. If a company has 100 Google Local reviews, what’s one more added to the mix, at least from a customer’s perspective. It’s not a personal thing when someone posts to review sites.

 

Social media, on the other hand, is a personal thing. Those who take their social media seriously are much less likely to say something good about a brand. When they do, it actually means something. Their friends and family who already have an opinion about the person will take their recommendations on social media more seriously. This isn’t even taking into account Facebook Graph Search which has the potential to amplify this even more (we’ll see). This is simply looking at the state of social media today. If someone’s willing to say that they love your brand, product, or service on social media in general and Facebook in particular, it’s the most powerful review anyone can give you....

Jeff Domansky's insight:

Skin in the game makes the difference writes JD Rucker.

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Advertisers Should Act More Like Newsrooms | Harvard Business Review

Advertisers Should Act More Like Newsrooms | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - February 16, 2013 10:48 AM

The rise of spontaneous social ads means the end of the ad campaign as we know it. fascinating thing happened at the Super Bowl this year. Typically, Super Bowl advertisers meticulously plan every aspect of their presence months in advance of the big game.

 

But this time, Coca-Cola, Audi, and Oreo didn't just limit themselves to pre-packaged creative — they also had in place rapid response teams that adapted to events as they happened. So when the rest of America was reacting to the power outage in the stadium, the brands were, too — appropriately and in their own brand voice.

 

Recently, the Wharton Future of Advertising Program asked more than 175 industry leaders to describe their vision of what advertising would be like in the year 2020. Based on our analysis of the responses to the 2020 Project, the Super Bowl case isn't just a once-a-year stunt — it's a preview of a model that will scale and become a foundational characteristic of major brand advertising. The industry experts had a varied take, but a remarkably consistent theme emerged: the rigid campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction....

Jeff Domansky's insight:

This is valuable reading for PR, marketing and advertising people. It offers great insight into the disruption to business that is underway and caused by social media

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Leonie vander Westhuizen's curator insight, February 17, 2013 1:22 AM

I like the example of Audi, Coca Cola and Oreo that shows how advertising differs. In teaching PR it is important for students to know that the way you as PRO work is challenging
Casey Strachan's curator insight, February 17, 2013 1:59 PM

In case you are still thinking otherwise, the rigid campaign-based model of advertising, in one-way mass media, is headed for extinction....
Jeff Domansky's comment, February 17, 2013 3:27 PM
Appreciate the comments Leonie and Casey. Agree it is critical to stay ahead of this disruption!
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How Inbound Marketing Aligns With the New Purchase Loop | HubSpot

How Inbound Marketing Aligns With the New Purchase Loop | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 8, 2013 10:57 PM
Learn about the new purchase loop, and how it aligns with inbound marketing.

 

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action....



Jeff Domansky's insight:

Valuable insight into how social media channels impact inbound marketing. Important information for marketers and social media pros.

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6 Ways Social Media Marketing Is Changing (For the Better) | HubSpot

6 Ways Social Media Marketing Is Changing (For the Better) | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - January 22, 2013 8:21 PM
Six trends that are changing the way we use social media in marketing and sales.

 

We’ve been at this social game for a while now, you and me. We saw it grow up from a minor phenomenon to a mainstream communication channel. And we were there for the emergence of “pinning” (no longer just a wrestling term), the broad use of Twitter in crisis reporting, and seemingly countless redesigns of the Facebook Wall, err ... Timeline.

In such a rapidly changing space, it’s hard not to get pulled into an ongoing analysis of where we are, where we’ve been, and where we’re headed next. In this most recent round of reassessment, a handful of trends have caught my attention. And, unlike the loss of LinkedIn Answers, I’m feeling pretty good about them. So let's take a closer look at how social media is changing ... for the better....

Jeff Domansky's insight:

Meghan Keaney Anderson shares a good overview of social business evolution and development...

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Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy | Steve Farnsworth

Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy | Steve Farnsworth | Public Relations & Social Marketing Insight | Scoop.it
From stevefarnsworth.wordpress.com - February 22, 2013 9:10 PM

Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it down to a straight forward formula that midsized business can use to deeply impact their marketing and even make a difference in the world.

 

The Dragonfly Effect looks at the most effective campaigns in modern history and attributes their success to social media. They note that by 2009 that 94% of consumers didn’t believe the claims that advertisers made. However, people are influenced by colleagues and friends. Traditional media may not be dead, but unless you are including a healthy mix of social marketing your days are numbered....

Jeff Domansky's insight:

The Dragonfly Effect is an interesting structure for your strategic social marketing program.

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Why Your Brand Should Be On Pinterest (& How to Get Started) | PR Newswire

Why Your Brand Should Be On Pinterest (& How to Get Started) | PR Newswire | Public Relations & Social Marketing Insight | Scoop.it
From blog.prnewswire.com - February 16, 2013 10:44 AM

I got a real surprise on Monday during the workshop I was leading on using content to attract qualified leads at the Online Marketing Summit.  When I asked the audience, "Have you experienced unexpected results for your brand from a particular social network?”  I wasn’t prepared for the digital strategy head of a top 5 accounting firm who told me that Pinterest is a significant referrer of traffic for their financial services and hedge fund strategy content. Apparently, among the juggernaut of dream wedding pictures and fantastically decadent fashion and food, a good infographic about the hedge fund business can gain real traction....

Jeff Domansky's insight:

Even accountants see a return on their investment from social media and Pinterest.

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26 Tips for Getting Started With Social Media Marketing | Social Media Examiner

26 Tips for Getting Started With Social Media Marketing | Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - January 24, 2013 10:23 PM

Are you looking to get started with social media marketing?

 

Do you want to reexamine how you’ve been using social networks?

 

In this post, I’ll cover 26 tips, an A-Z guide, to help you understand the backbone of successful social media strategies....

Jeff Domansky's insight:

Debbie Hemley offers an excellent, practical blueprint for those looking at jumping into social media marketing.

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wanderingsalsero's comment, January 26, 2013 7:39 AM
I think the danger with social media is that people with nothing of substance to offer are learning how to tell people about (how little they really have to offer). Facebook, supposedly the pinnacle of social media, is a perfect example. It become a difficult to learn, difficult to keep up with, big pile in mostly worthless content junk.
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