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A new multi-dimensional training program for all employees probably won’t excite most budget-conscious executives. One that on first glance focuses employee attention on Facebook and blogs is likely to inspire even less enthusiasm. How do you get past those initial objetions to build support for a social media training effort? There are three fundamental approaches to take in gaining buy-in: - Cite internal research
- Appeal to the leader’s interests
- Demonstrate the risks in not training employees....
There have been volumes written about how to create a “personal brand” including right here on Diva Marketing posted in 2009. However, social media and social networks have added an interesting dimension. What if .. your employer helped you develop your personal brand to the benefit of both you and them?
What if ..
then you both leveraged the credibility, visibilty and goodwill of each to create a an earned halo effect that supports and aligns your values and the company's brand promise?
Answer: You have an Employee Personal Branding Strategy....
The clothier gives its 134,000 employees a no-nonsense policy. Here are some highlights you might want to adopt. ...nowhere does it recommend to “just cinch it.” The policy is broken down into three categories, “Keep in mind,” “How to be the best,” and “Don’t even think about it.”...
Over the past few days the internet has been awash with the ‘What I do‘ meme. I looked for one which captured the role of Internal/Corporate Communicator and wasn’t able to find one, so I decided to create my own. Below is my tongue in cheek representation of ‘What people think I do’ and how I think the profession is seen by others....
Despite internal social networks gaining in popularity, few of them can be regarded as successes. That is at least the finding of a new report by Information Week. The report, called Rebooting the Antisocial Network found that just 13% of ITprofessionals believe their internal social networks have been a success....
The social network offers a free, familiar venue where staffers can connect, but follow this protocol before your organization dives in. Facebook groups are a great way for people with a common interest to connect. Not common interest as in, "We Love Dogs," but a common daily interest. In other words, there needs to be a reason to check out the group each day and something to talk about. Features such as polls, photos, events, chat and documents encourage collaboration and discussion. Companies can use Facebook groups to unite staff members in an interactive, accessible space. Here are some guidelines for using Facebook groups for internal communications....
Why Employees and Customers Will Be Calling the Shots... Civilizations have clashed in an unexpected way this year, as ordinary people using Facebook and Twitter knocked down dictators in Tunisia, Egypt and Libya—and are threatening absolute rule in Syria. A so-called Arab spring brought waves of liberation to a long-oppressed region. Something similar is happening in more democratic countries. In Spain throngs of young people, known as “the indignant ones,” occupied public plazas nationwide, protesting unemployment and exclusionary politics. In Israel ordinary citizens from both right and left united in massive demonstrations against high housing prices. And in India one man’s campaign against corruption went viral, bringing thousands to the streets in support. This social might is now moving toward your company. We have entered the age of empowered individuals, who use potent new technologies and harness social media to organize themselves. A few have joined cause with WikiLeaks and its terrifying stepchild dren, upending the once secure corridors of the U.S. State Department and Pentagon. But most are ordinary people with new tools to force you to listen to what they care about and to demand respect. Both your customers and your employees have started marching in this burgeoning social media multitude, and you'd better get out of their way--or learn to embrace them....
Communication must be leadership driven, credible and carried out by everyone. Within business communications, the newest buzzwords of "strategic communication" continue to leave some asking, "What exactly is this stuff?" Practiced and honed within the U.S. government for several years now, the plainest definition of strategic communication (or StratComm) is: "A series of words, actions and images designed to achieve a desired effect." As an overall strategy, everything should flow from your company's strategic communications plan: marketing, advertising, public relations and internal communications....
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In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator. This practice focuses on the communications professional who appreciates how social media collaboration starts on the inside of the organization. Because social media moves across the organization, it’s imperative for you work more closely with your own department, as well as with other departments including Advertising, Marketing, Web, IT, HR, Legal, Sales, etc. The Internal Collaboration Generator knows it’s time to break down the silos for greater internal sharing and effective communication, which begins on the inside of the company and then goes outward to the public....
Those of you familiar with what is happening with Goldman Sachs these days will recall the recent article published by a former Goldman Sachs employee who resigned from the company in a very public way while detailing some of the poor practices and culture of the firm. It’s now being estimated that this disengaged employee cost Goldman Sachs over $2 billion. As I’ve said many times, we have spent so much time talking about the voice of the customer that we forgot about the voice of the employee. Of course what happened to Goldman is perhaps on the extreme end of the spectrum but it certainly proves to be a valuable example of why engaged employees are so important and what can happen with disengaged employees. Consider some of the following statistics: The lost productivity of actively disengaged employees costs the US economy $370 BILLION annually. (Gallup)...
The humorous videos by a flight attendant parody the firm’s management and reveal the content of an internal memo sent to staff. A discussion is developing on ragan.com as to the appropriateness of American Airlines response to the issue and whether it has the right to “censor” its employees. Crisis management is always more challenging when an issue is internally generated rather than caused by an external event. To reduce the likelihood of such an incident and therefore minimise reputational harm, a strategy of prevention must be prioritised. The critical first step in this is the introduction and internal communication of a social media policy....
IS YOUR ENEMY ON THE INSIDE?Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N’ Out and you’ll get a taste of these brands’ alive and vibrant cultures.... Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the most important drivers that has to be set or adjusted to push long-term, sustainable success....
Listening to and involving employees in company issues could save your company from a disaster. ...Internal stakeholders (read: employees) know what's going on in the company. They also care—a lot—because their sustenance depends on things going well at work. It is not only stupid, but organizationally suicidal to ignore what employees have to say. Don't punish them for constructively and appropriately trying to communicate information that can save the organization from itself....
Speed, sensitivity, and consistency are just a few of the elements necessary for having things go as smoothly as possible during this difficult process. There is no end to plant closings and layoffs, whether in good economic times or bad ones. How a company conveys this awful news reflects its values. Every situation is unique, but here are communication guidelines I hope you never need....
Keith Zakheim is the president of Beckerman PR, a multimillion-dollar public relations firm in New Jersey. Keith Zakheim is also a big fan of milk. Don't test him! Below is a real email that Keith Zakheim sent his lazy, selfish, milk-sucking staff yesterday.... PR leadership? Not so much!
All CEOs should speak this way.... ...In an era in which communications professionals, attorneys, and brand consultants scrub everything many CEOs say, this was admirable and refreshing. More CEOs should speak like people. It makes them more approachable and likable. It reminds everyone that they are people doing jobs. And it makes everyone actually listen to what they have to say. In any event, when Carol Bartz got canned as Yahoo's CEO, she went out exactly the way she came in: With a short note to the staff...
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