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The "if you build it, they will come" plan won’t get your business seen in 2015. The fact is, 50 percent of companies plan to increase marketing spend in 2015. So what will you do to get exposure and grow your business this year?
Jeff Domansky's insight:
Useful social marketing tips and tools from Entrepreneur magazine. 
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As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below....
Jeff Domansky's insight:
Neil Patel offers an excellent post on how to create the perfect social media posts. Highly recommended. 9.5/10
Audrey Meyer's curator insight,
January 12, 2015 4:00 AM
Conseils pour adapter au mieux ses posts aux différents réseaux sociaux pour qu'ils soient plus efficaces.
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As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content. Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...
Jeff Domansky's insight:
Useful content marketing tips from Kim Garst. Recommended reading. 9/10
John Norman's curator insight,
January 7, 2015 6:46 PM
Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky 
rodrick rajive lal's curator insight,
January 9, 2015 10:22 AM
This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content. 
Alfredo Corell's curator insight,
January 18, 2015 3:07 PM
Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching
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![New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/y0ctjvxSaoq001P926bM5Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
If you're a sales or marketing leader, you've probably already wrapped up strategy planning for 2015. (Or you might still be in the thick of it if time hasn't been on your side. No judgment -- I've been there.) But a new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions.
Jeff Domansky's insight:
Valuable insight and a few surprises for social marketers.
Jeff Domansky's curator insight,
January 4, 2015 10:56 PM
Valuable insight and a few surprises for social marketers.
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Small businesses are eager to find valuable tools thattake a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, fight? Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look).Hopefully you find one or two here that you can use in your small scale marketing that can get you big results....
Jeff Domansky's insight:
Kevan Lee offers a complete list of social media tools for small business that are easy, useful, and affordable (or free!). Excellent resource for small business social marketing. 10/10
John Norman's curator insight,
January 1, 2015 3:31 PM
There are so many tools available you can spend/waste a lot of time trying to get to grips with them. Not all are automated which is a disadvantage. In 2015 the answer has arrived MarketHive is the one stop shop for ALL your marketing tools. Created by skilled marketers with more than 20 years of Internet Marketing . The first social neural network created while other just talk about it. This one is about beeing proactive and working as a team and thriving together. Check out the Facebook page https://www.facebook.com/MarketHive. Opportunities exist to join as an Alpha Founder Member and receive a residual income plus all your marketing requirements covered for life. 
Coach Adrean's curator insight,
January 2, 2015 11:54 PM
This will save you a lot of time researching best tools for your social accounts.
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A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.
Jeff Domansky's insight:
This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.
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Whether it’s movies, amusement parks, or cruise ship itineraries, everything Disney touches seems to turn to gold and their social media strategies are no different. To connect with audiences around the world, Disney manages over 1,000 social media accounts. How do they do it? A whole lot of work and a little bit of magic.
Sam Hassan's curator insight,
March 5, 2015 8:24 PM
I'm sure most of us love Disney movies and characters but have you ever thought of what's the magic behind their social success as well. Read this article to find out
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If you are a marketer, be prepared to step up your game for 2015. Why?
Jeff Domansky's insight:
Among other things, marketing is about help not hype. Plus a couple of other useful tips.
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RadiumOne, the intelligent advertising software company, today released new research on Dark Social sharing which polled the opinions of 9,027 consumers in North America, the UK, Europe, Australia and France. The research, conducted by intelligence market researcher Tpoll, revealed that 59% of all online sharing activity in the US takes place via 'Dark Social' channels, compared to just 31% via Facebook and 10% on all other social channels combined. Additionally, 36% of 'Dark Social' sharing globally occurs via mobile devices illustrating their increasingly pivotal role in consumers' daily shopping and sharing habits.
Jeff Domansky's insight:
Very interesting look at social sharing and both potential and challenges for content marketing and social marketing.
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There are 284 million monthly active users on Twitter and chances are, you're one of them -- we're certainly are. Unfortunately, just because all of us are active on Twitter doesn't mean we're using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets to prove what works on Twitter ... and what doesn't. While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too...
Jeff Domansky's insight:
Are you using Twitter wrong? Check out these stats from HubSpot and Social Bro to find out. Essential reading for marketing, content marketing and PR pros. 9/10
Tom George's curator insight,
November 27, 2014 9:41 AM
A great article on using Twitter effectively. 
Olena Savelieva's curator insight,
November 30, 2014 2:27 AM
Некоторые данные о работе Твиттер. Удивительная статистика 
Interconectados's curator insight,
December 1, 2014 10:35 AM
Cómo tener éxito en Twitter: 9 sorprendentes estadísticas que hay que saber Que seamos activos en Twitter no significa necesariamente que lo estemos usando de forma correcta. Gracias a SocialBro se han obtenido datos de 200.000 tweets corporativos para mostrar lo que funciona y lo que no en Twitter. Entre las claves para obtener más retweets se encuentran la inclusión de imágenes, la utilización de hastags o la posición en la que se nombre la empresa.
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At Help Scout, we take content and customer success through education very seriously.Twenty-five months in, here are some of the odd lessons I’ve picked up along the way.I hope they’re useful for you:...
Jeff Domansky's insight:
Gregory Ciotti shares 25 useful content marketing lessons. Great list.
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As marketers, we’ve all laid awake in a cold sweat at night trying to figure out precisely how to optimize our social campaigns. Get it right and you’re the most popular person in the company as you bring in legions of leads and a cartful of customers. Get it wrong and months of hard work have been worth absolutely nothing, and you’ll now have to justify it all to your boss. We can’t script your social campaign, that’s your job, but we can give you the difference-making ingredients to ensure your campaign bursts through the noise. Throughout your campaign, this companion guide will make sure your social mastery will be performing at its peak level...
Jeff Domansky's insight:
Useful tips to help you optimize your social media for better results.
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Consumers today no longer see you and your brand in isolated interactions, they journey across devices, mediums, and physical locations in the course of accomplishing a single task. There is a thin line between the physical and digital experience today, as objects are able to exchange live data, thanks to technologies like the Internet of Things. Users have evolved through these experiences and raised the bar. Consider the touchpoints in making an airline journey: first a consumer may visit the website to search for flights, and do an online booking. She may get the confirmation via an SMS, and details of the flight via an e-mail, which she may read on a smartphone. Next, she may check in using the smartphone, and choose seats from a kiosk at the airport. She may receive in-flight messages on a TV console once she is seated. During the booking on the website, she may come to know about promotional offers and upgrades, and redeem her frequent flier miles. There is a variety of information and interaction at each channel....
Jeff Domansky's insight:
Integrating your content for many devices is simply smarter marketing. There's no excuse for frustrated customers.
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What are your digital marketing goals for the months ahead? If you’re looking to increase your content’s social shares (as so many of us are), we’ve got some amazing new research to share on how to create an ideal outreach strategy for your industry. BuzzStream and Fractl have collaborated to give you a jumpstart on optimizing your outreach for social traction. We analyzed 220 high- and low-engagement websites from 11 major verticals that produce content. The result? A roadmap for planning for social success with your outreach strategy....
Jeff Domansky's insight:
Kevan Lee shares the latest research into the most successful outreach strategy for more social shares in 11 different industries. If you need a blueprint for your social marketing plan this is essential reading. 9.5/10
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Each year we publish a series of core research reports that highlights the state of content marketing:
While you can read the individual findings at the links above, it’s useful to look at the trends and differences across each of these markets....
Jeff Domansky's insight:
For the first time, CMI looks comprehensively at its 2014 research to identify the unifying challenges of B2B, B2C, and nonprofit marketers in North America, and UK and Australian for-profit marketers.
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There is no fun in “it depends” when it comes to content length so here are a few guidelines, from tweets to blogs. How long should everything be? When Twitter was born, suddenly we learned to converse more efficiently, directly, and creatively. Once in a while, we still complain regarding Twitter’s 140-rule but according to a research by Buddy Media, you won’t be needing all 140 characters when you want to get your message across. The research found that tweets shorter than 100 characters get a 17% higher engagement rate. A similar research by Track Social in a study of 100 well-known brands garnered the same result. Why less than 100? The research said that these “medium” length tweets get more re-tweets because they are long enough for the original poster to say something of value and short enough for a re-tweeter to add his or her comment....
Jeff Domansky's insight:
Excellent tips provide the ideal length for most important content marketing channels.
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Today, most marketers agree on one thing: You’ve got to include the Internet in your marketing mix. But even there, there seems to be schisms. Some put all of their marketing eggs in the Facebook basket. Others spend their money and efforts on SEO for their website. Still others are convinced that a tool such as Yelp! is the only way to go. Some marketers even appear to take sides on approaches such as content marketing and inbound marketing. Inbound marketers claim that their approach allows them to accurately track ROI—and that it also fits the way that companies and consumers do business today. Guess what? They’re right! Proponents of content marketing, on the other hand, point to their ability to produce excellent, in-depth content with an emphasis on artistic creation that makes people respond. Guess what? They’re right, too! If you’re going to succeed in marketing in today’s marketplace, do you really have to choose which approach you’re going to take? The reality is that—not only do you not need to choose a single approach—you probably shouldn’t! ...
Jeff Domansky's insight:
Different marketing approaches have different strengths and you need to integrate your approach to take advantage of them.
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According to a survey from Content Marketing Institute, 86% of B2B marketers use content marketing, but only 38% believe they're good at it.
Jeff Domansky's insight:
This post will help you get your content marketing in gear.
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So what are social media’s biggest questions?
Jeff Domansky's insight:
Great social media questions from Kevan Lee at Buffer. And great answers.
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In fact, having a documented strategy is critical, as it’s one core element that separates effective content marketers from their less effective peers. As we’ve seen in the responses in our annual research, those with a documented content marketing strategy: - Are far more likely to consider themselves effective at content marketing - Feel significantly less challenged with every aspect of content marketing - Generally consider themselves more effective in their use of all content marketing tactics and social media channels - Are able to justify spending a higher percentage of their marketing budget on content marketing. Here are a few common questions to help you start creating a content marketing strategy from scratch — or improving the one you may already have in place....
Jeff Domansky's insight:
In CMI's first "Back to Basics" post, they discussed goals and mission statements. This week learn what you need to know to develop your content marketing strategy.
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Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.
Jeff Domansky's insight:
Get the picture? If not, here's how to make visuals work better for you in your social marketing.
Interconectados's curator insight,
December 12, 2014 5:28 AM
El contenido visual es una herramienta muy poderosa para atraer visitantes hasta nuestra marca. Permite expresar ideas de forma rápida y efectiva además de favorecer la interacción.
A través de este post se muestran 10 formas para adaptar el contenido visual en los diferentes medios y redes sociales. 
Gary Campbell's curator insight,
December 13, 2014 9:27 AM
This is one of the best articles I have on an overall approach to using visual content with social media.
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From
hbr
At its foundation, social media is simple: if you share good stuff, people will reshare it, and you’ll get more interaction and more followers. Everything else is optimization (or delusion). This article (an edited excerpt from our new book) explains what it takes to create perfect posts that will add value to the lives of your followers, build your platform, and spread your story. We advocate the most aggressive sharing practices on social media, so buckle your seat belt, and put on your helmet.
Jeff Domansky's insight:
Good overview of how to approach social sharing from Guy Kawasaki and Peg Fitzpatrick.
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A recent study from the Content Marketing Institute found that 86% of B2B businesses use at least one form of content marketing, with social media being the most used method. It also found that the top three problems B2B marketers face are related to content. My company Blurbi (i’m guest blogging here. Hi mom!) wanted to dig deeper into these content problems to figure out how you, as the person in charge of marketing at a B2B company, could optimize your content posting. To do so, we conducted a study of 400 B2Bs across 50 different markets and five countries. In this article you’ll find a recap of our most important results, tied together with results from other industry leaders, and the key takeaways....
Jeff Domansky's insight:
Valuable blueprint for social marketing for companies of all sizes.
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How long should my tweet be? Or my blogpost? Or my headline? I ask this question a lot. It seems that others do, too. Our first take on coming up with the ideal length of all online content proved quite useful for a lot of people. I’d love to see if I can help make it even more useful. Along with all the best tips on optimal lengths for tweets, blogposts, headlines, and more, I’ve added a few additional lengths to the list—the ones that came up most often in the comments of the last post, like SlideShare length, Pinterest length, and more. And to make it just as easy as possible to consume all this information quickly and easily, we partnered with our friends at SumAll to place the data and insights into a fun infographic. Check it all out below.
Jeff Domansky's insight:
Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10
Jeff Domansky's curator insight,
October 25, 2014 2:46 AM
Kevan Lee shares the optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more. Essential reading for PR, marketing and content marketing pros. 10/10
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In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business outcomes, here are 3 ways many companies can optimize their approach to social media. These are not magic tricks or some secret, hyper advanced tactics no one knows about. They are a few of the things that most companies suck at when it comes down to implementing social media marketing. Stop the suck and start the winning!...
Jeff Domansky's insight:
While nearly 90% of companies are using social media for marketing, the distance between "using" and "succeeding" is of Grand Canyon proportions says Lee Odden.
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The "if you build it, they will come" plan won’t get your business seen in 2015.