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The top responses include 41.6% of the respondents who prefer to view online video via desktop 41.6%, 32.3% choose to view this content on a smartphone 26.1% view on a tablet. However, when the results are broken down by gender and age, particular preferences are presented. For example, when it comes to the gender break down, almost half of males (45.4%) and 39.3% of females prefer to view online video on a smartphone.
The key findings were revealed when the various age groups who took part in the survey were singled out. It would appear that there is a clear preference towards desktop and smartphone focusing on individuals aged over and under 35. The respondents aged under 35 have a greater tendency to watch online video on smartphones. 47.8% of the respondents aged 18 to 24 years old, as well as 42% of respondents aged 25 to 34 years old said that they prefer to watch this form of content on smartphones....
One of the hottest online trends of the summer has been the sharing of live streaming video via apps Periscope and Meerkat. Everywhere I turn I see people shooting videos of themselves (and accompanying scenery) and sharing it via Twitter and Facebook.
This phenomenon of everyday broadcasting is turning mobile phone users into solo broadcasters, sharing everything from weekend athletic events and nightclub action, to bicycle riding and scenic beach scenes. It’s nirvana for attention seekers. And it’s expected to grow: new data from Cisco shows that globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.
And it’s not just you and I using live streaming video apps, either. Already, brands and companies are tapping into the power of live streaming video to build fans and followers for the brands, and it’s certain to become a part of the digital social marketing landscape for a long time into the foreseeable future. Let’s take a closer look at one specific platform: Persicope.....
Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.
What if I told you videos are shared 1200 percent more times than links and text combined. And that websites with videos have up to 800 percent more conversion than the same website without a video.
It's no secret that video content is on the rise, and to stand out you need to do something that very few others are doing.
This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy....
There is a cartoon from Tom Fishburne of Marketoonist where a young child says to her father at bedtime: “Daddy, instead of a story, can you read me some branded content?” Even though the cartoon was penned in 2013, the message still resonates. Anyone reading this will know content marketing can be a jewel in a campaign’s crown, but if it’s too obviously ‘branded content’, consumers will spot it a mile off and tune out much like they do with regular advertising.
By throwing another platform into the equation, such as video, it’s simply not good enough to assume the platform you’re using is the differentiator, and just repeat the same content. “The video media landscape is more sophisticated than ever, with Facebook, Twitter, Instagram and Vine revolutionising rich content discovery,” a paper from Cedar Consult argues. “The time has come for branded video to raise its game....”
Getting ready to take the plunge into video marketing but not sure which videos to start with? Earlier this year, we surveyed over 1000 consumers to find out how they feel about, and interact with, video marketing from businesses.
One of the things we asked about was what types of videos consumers find most helpful. We put together the results in a list of the top three videos every business should have...
In the mobile age, instead of a few "moments of truth" or a Zero Moment of Truth, consumers experience countless micro-moments throughout the day while exploring interests, solving problems, searching for products, and making decisions. These micro-moments are the new battleground for hearts, minds, and wallets.Increasingly, we're seeing that these moments happen while people are watching video on their mobile devices.
When it comes to digital video viewership, mobile's small but mighty screen is having a profound impact. In fact, 50% of global viewership on YouTube comes from mobile devices. And as we reported back in October, millennials are 2X more likely to be focused while watching video on mobile than while viewing it on TV.
To them, mobile isn't the second or third screen. It's the first.In our latest research with Ipsos MediaCT, we wanted to see how this enthusiasm for mobile video translates to brands. We surveyed U.S. consumers who watch videos on various devices and the results were striking. We found that smartphone video viewers are significantly more likely to watch, share, and feel personally connected to ads and branded video content than their counterparts watching on desktop or television are....
Brands that want to boost their customer engagement levels might want to think about incorporating video into their respective marketing strategies.
According to a new survey from Animoto, a leading online video creation application that empowers anyone to create and share extraordinary videos, four times as many consumers would rather watch videos about products than read about them.
The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers. According to eMarketer, video advertising is expected to reach $7.8 billion this year....
Do you use videos in your marketing?
Are you looking for ways to increase engagement and shares?
In this article you’ll find seven ways to use video to boost your social media efforts....
But do you know how crucial Facebook WITH Video is for your business right now? Here are some stats that prove it: - It’s been reported that there are over 1 billion videos viewed on Facebook each day. - The average Facebook user worldwide watched 75% more video this year compared to last year. - In the US, that increase in views was actually 94%! - Brands posted 20,000 more videos on Facebook than they did on YouTube in December 2014....
Creating a video animation for your business can be a bigger decision than you might first think. Brand videos are an ambitious venture because they condense everything that you want to say about your business into a short, visual format. It’s like putting your elevator pitch out there for everyone to see, so it has to be perfect.
In this blog, we’re going to talk you through the five most important things to consider when creating a video animation for your business....
When it comes to online video marketing, Video SEO or using any kind of visual ploy to market your business, the platform that you should be leveraging is most definitely YouTube.
Why this should be so, is something that does not even warrant an explanation, because, well, you know. Just look around you. ‘€˜nuff said.Here are fifteen tips to help you and get you started on the process....
Are you using video to promote your brand?
Do you want to create videos without having costly equipment?
XIf you have a smartphone, you already have all of the tools you need to create fun and engaging social videos.
In this article you’ll find out how to shoot and edit videos to share on social media with your smartphone....
Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts?
Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc…
However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing.
In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....
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Recording a video with the ilos screen recorder is fast and simple. You can run the recorder from you browser or desktop. Select a custom area or your full screen, turn your microphone on or off and click record. Download videos to your computer, or share them with a link. You can access all the videos you create from your ilos account....
There is life after the :30, brands earlier this year began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the focus is shifting to new video formats—everything from the short animated GIF, to the six-second Vine, to long-form video and even livestreaming broadcasts through platforms like Periscope.
Brand marketers are starting to see they can be effective at any unit length if the creative is compelling.Nike, for example, is a brand that consistently pushes the limits with video. It has become proficient at deploying the right video format to connect emotionally with viewers.
Nike has used looping GIFs to promote its Snkrs app, and launched a 12-second video dubbed "The World's Fastest Commercial" featuring Kobe Bryant and David Blaine. Earlier this month it launched a two-minute video to support the launch of the Jordan Super.Fly 4 sneaker. The video already has 35,000 retweets, proving that engaging content can drive social scale.
Build an Awesome Explainer Video in Minutes!
Choose the video template that's right for your business and start customizing....
Instead of tapping photos of shoe styles on retail mobile apps, imagine being able to pinch, swipe and tap to view the product in a 360-degree, interactive environment. Such experiences could soon be the norm on mobile, thanks to new technology enabling 360-degree immersive experiences.
In a nutshell, 360-degree video is video filmed in a complete, 360-degree panorama by using a special camera with multiple lenses. Users can click and drag inside the video to pan the perspective, allowing them to view the content from essentially any angle.
Several stunning examples of the technology are available on YouTube—but support is only available for desktop Chrome and Android devices. Users can pan around a hot air balloon in mid-flight for beautiful views, swim with the dolphins with GoPro, or experience a front-row seat on Saturday Night Live....
Looking for ways to connect with your audience?
Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline.
In this article I’ll highlight eight ways to combine storytelling, video and social media....
According to the report:[
A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn.
Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways.
This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....
The return to prominence of online video has public relations experts and brand managers running to produce video. But plenty of those folks will get their video wrong.
At the very least, it won't be as good as it needs to be so it can easily stand out from the rest.Here, five tips for making good online video for your company or campaign....
Have you heard about Twitter’s new video feature?
Do you want to know how you can use it to your advantage?
Video is a great way to tell your story, connect with your audience and grow your Twitter following. In this article you’ll discover four ways to use Twitter video for your business....
Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.
Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely. That figure was the average across all retail clients, but the top performers well outpaced the field, with the best video campaigns increasing the likelihood of a purchase by 3.3 times.
Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own....
Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customers finding videos helpful during the decision-making process, their importance even extends as far as sales qualification and conversion.
To help you pin down your strategy, I’ve looked at 6 examples of perfect B2B video marketing. These businesses have mastered the art and created unique videos that showcase their brand’s value, personality, and sometimes, awesome sense of humor!...
Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals.
Not only are videos incredibly engaging they are also far more efficient at transmitting information than either text or images. The numbers speak for themselves: - By 2016, video user numbers are expected to double to 1.5 billion
- Online video traffic will make up 55 percent of consumer traffic by 2016
- YouTube has more than 1 billion unique visits per month
- 76 percent of marketers and PR professionals plan to add videos to their site....
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Research shows how consumers prefer to watch online video, by device and demographic. Interesting reading for marketers.