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Our latest installment of great tips for implement for social media that are actionable and extremely useful.
My father loves his gambling on horses. He’s been gambling on horses for 70 years (yes 70 years!) but what he does is gambling. Most of the horses looses but he enjoys it.
The tips we outlined below is not about gambling. It’s about providing you with valuable actionable tips.Incremental improvements in your social media marketing can reap great benefits. We’d love to you to pick off one tip off the list below. That’s all! We purposely keep them short so you can get through this post quickly....
Icons for the various platforms adorn your website, but what do you actually do for folks who 'like' or follow you? What should you be doing instead? Some experts explain.
All kidding aside, let me throw the questions back at you to help you get the most value from your sharing icons. We'll focus on four questions you should ask yourself...
.... Fortunately there are ways to dramatically cut down on the time spent trying to grow your social communities and spreading your brand awareness throughout the numerous social networks.
In this post I will cover four smart ways you can automate the growth of your communities and drive fresh, qualified traffic to your store so you can spend more time on other areas of your business.Implementing the tactics covered in this post will result in more traffic driven to your site, more sales and faster growing social communities....
Here are 5 easy to implement excellent social media technology tips that will help you grow your presence on social media.... It’s never too late to implement change. We can easily look back and wonder why we didn’t change sooner but that does us not good at all. So look forward, make change and start to-day! So let’s get started. Here are 5 Social Media Tool and Technology tips. So if you’re on the edge and need some help, we’re here for you!....
Klout hunter or not, here are 10 social sites that can build the brand called you. Get the insights and tips from this handy infographic.... You have probably noticed how people get their intel about you before they are going to meet you? Right, via social media. How to fuel the brand called you with social media? In the age of the internet Google search results, Facebook and LinkedIn are creating the first impression about you.
With so many individuals and companies competing for attention on social media, it can seem nearly impossible to make your voice heard above the crowd. However, compelling social media content is a quick way to earn attention and brand loyalty. So what can you do to take your social media strategy from “blah” to viral? Here are some tips...
Here's how Guy Kawasaki -- a man of fame -- successfully tackles the social media game. "Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps you may find some of my methods useful to help you get the most out of social media, too...."
It goes without saying that if you don’t have a plan then you have a plan to fail. In this post I’m going to share with you a few of the generic pieces of advice that I see people sharing on social media and why you should not listen to such advice....
If you’re like most marketers, you have a host of tools you use to help you get through the work-day. Everything from project management tools to email marketing tools, you rely heavily on multiple resources to help you get your job done. The team at Genia Stevens & Associates has developed this Quick Glance guide to help you with your social media marketing needs. This guide provides reminders and tips that will help you successfully implement your social media strategy....
... Engagement marketing involves more than understanding computer and mobile technologies, apps, software, and computer language, just as traditional advertising is more than simply visual technology, music, video creation, and printing. Engagement marketing is not merely a simple combination of traditional advertising and public relations, with elements of customer service thrown in, as suggested by Richard Branson and the Virgin Group. Engagement in social media is a distinctly different type of communication supporting true relationships and requiring an approach with deep consumer understanding, support, and value extending beyond the exchange of commercial communication. Engagement in social media looks more like a commercial friendship, using authenticity, transparency, empathy, and celebrating the value of the network, not the firm....
Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scare resources. ... Due to this time crunch, small businesses tend to move from one business fire to another without fully thinking through a longer-term marketing plan to support business growth. UMass Dartmouth’s research, "2012 Inc 500 Social Media Settles In", supports this point in terms of social media. The research found that about three out five small and medium size businesses couldn’t track financial results for their social media efforts. As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track. Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results....
In the social media workshops and trainings I facilitate, one of the most frequent questions I get is: What kinds of things really get a lot of attention on social media? Or, the dreaded: How can I make my posts “go viral?” These questions are especially difficult for folks working in advocacy fields, where updates and news aren’t always rosy pictures, or captivating soundbites. They see a funny video go by, and they sigh, “But how can we do that?” First, you’ll have to start chanting one of the mantras that I put forth in my classes: Social media tools are not communications tools. They are relationship management tools. It’s time for us to talk about the Ladder of Engagement. This diagram (via Beth Kanter) could also be titled, “How Relationships Evolve Online.”...
Are you looking to learn more about the social network Twitter? Lots of helpful guides exist, but we've rounded up the most popular Twitter video tutorials ever all right here for your viewing pleasure.
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For many businesses, especially small ones, social media is a time-suck. Being active and creating relevant content has a way of unintentionally consuming precious time. Added to this, businesses can’t easily track or attribute social media activity to sales and profits. In fact, more often than not, social media incurs hidden costs.
So what’s a business to do?
Despite these drawbacks, your small business can leverage the power of social media to get prospects, customers, fans and the public engaged with your brand and content by being selective and targeted in your use of these platforms based on the different phases of the purchase process....
There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.
Mastering the use of hashtags takes practice, testing, experimenting, and more practice. Thankfully, there are few things you can keep in mind that will make the journey much easier. Here are some basic techniques for using hashtags that should help you find your own strategy pretty easily…
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to... Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing. But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium. If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...
Marketing your blog doesn't happen by accident. It involves implementing tactics one at a time. ...You spent time agonizing over the headline, the introduction is a sizzler and the structure is written for web skimming readers. Nothing happens. The visitors don’t show.... Dream shattered? No, it’s just time to roll up the sleeves and build traffic one marketing tactic at a time. It will involve some social media marketing, old fashioned blogger networking and also understanding the nuances of Google. You don’t need to do all of them but just start. Pick three to five marketing methods from this article that catch your attention and work on those. Here are 50 ways of promoting your articles on your blog...
You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse as compiling an online encyclopedia (thank you Wikipedia!) or creating a database of popular bars that directs you to watering holes around the world. It’s such a great concept, and yet, based on my conversation with other B2B content marketers, I’ve found that it hasn’t been incorporated into many content creation and promotion strategies. That’s why I’ve put together this short list of questions that will help you gauge how good a job you are (or aren’t) doing of crowdsourcing your content creation efforts. If you can’t answer yes to all of them, chances are that you’re missing out on a few opportunities for easy wins....
To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset. And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart. Read below for more…
Social Media - In the early days of social media, users interacted like real people do. However, in time, social networks evolved into pits of broadcast messages. Here's how companies lost their way ...
Is your social media community sputtering along? Are your social media campaigns hitting on all cylinders? Are you fueling your social media marketing with the right content? If you are unsure of your social media marketing performance, then it’s time for a branding and community management social media tune-up!...
Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help. Here are 9 social media tools that will help you save time and improve your productivity....
Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez. Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...
With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use....
With many different news feeds fighting for our attention, it can be difficult to keep up with all the updates and posts that they spew out. When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there. With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?...
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Some great tools to make your social media more effective, and to help you keep track of your shares.