 Your new post is loading...
Your new post is loading...
Regular Twitter users know self-proclaimed social media experts gurus and ninjas are a dime a dozen. How can you sort through all the fluff?
You could scan through millions of tweets and vet the Twitterverse, or you could let Vocus do the work for you.
By leveraging Vocus product technology, our algorithim determined the top social media professionals to follow on Twitter through contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.
Here’s our top 50, listed alphabetically....
Who is a marketer? It might sound like a silly or redundant question, but in a mobile, on-the-go world of ever-shifting content offerings (this time last year, had you even heard of Blippar? Vine?), the quandary requires deeper consideration.
This list of the 10 most influential marketers makes it clear that marketers don't necessarily have marketing job titles anymore: editors, curators, and digital managers are in the club now too. In no particular order - here are some of our favorites....
Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).
The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage and assist (you’ll find me here!) Entertainers – engage and inspire Charismatics – provide insight and inspiration...
Leadtail and PunchTab have collaborated to create another list analyzing the behaviors of digital marketers on Twitter.
In they past they have covered the Twitter behaviors of mid-sized marketers, but this time they surveyed 515 North American digital marketers, who are of manager level and above, active on Twitter during February and April of 2014.These 122,027 tweets, and 57,009 shared links have been posted by brand corporate, and agency marketers responsible for digital, social, content marketing and/or loyalty/CRM marketing programs.
They show a window into the world of the marketer’s consumption of social, and insights into the B2B side of social media can be invaluable when crafting your marketing strategy.
The report uncovers some interesting findings looking at mainstream versus industry outlets....
Here are 7 great tips on how to discover social media influencers that will help increase profit for your business.
Influence is important in social media, and social media influencers are people who have a lot of this highly-prized influence. If you’ve got a large, relevant audience that listens to you, then you’ve got influence. How much of it you are considered to have depends on what action your followers and fans take as a result of what you say.
If you can build relationships with people who have influence over your target audience, you can generate sales on the back of this.But how do you assess influence and know who to approach?...
At Little Bird, we believe the best way to make sense out of a complex experience like SXSW is to learn who is at the heart of the community around it—and then explore their connections and conversation. That’s what Little Bird delivers for any topic and so to help you focus your SXSW experience, we proudly present the leading 500 people of SXSW 2014, as measured by the attention they get from their peers....
I am a huge fan of Newscred and what they bring to the market place for content and brand marketers. I highly recommend reading this white paper they put together earlier this year, “Brands as Publishers.” A few weeks ago, they released a list of the 50 Most Influential Content Marketers and I’m really glad that I made the cut. Not sure I deserve it but I’ll take what I can get.
Important online influencers are opinionated hard workers and socially active. Here's how to approach them.
...What is an online influencer according to LEWIS PR? Everyone can share his opinions about products, services, business or specific topics nowadays. A ‘real’ online influencer is someone who has the potential to alter the attitudes and sentiments of others, more than “others”.
They are often strongly opinionated and have a large network. However, the ability to influence how others look at products, brands or certain matters, is more important than the abstract numbers. Especially since online influencers tend to be highly specialized in a specific domain....
Traditional guest blogging campaigns start by finding websites on which they'd like to post. To build better links, I'd suggest turning that around, and focusing first on finding the right authors and influencers
...What I propose (and what I've been doing for some time now) is that we approach this from a different angle. Try starting with authors.Influential authors and bloggers have the ability to not only write great content, but they have access to channels that they can distribute the content through. Additionally, these authors will often have lots of existing relationships with big industry publications that can be taken advantage of, giving you a competitive advantage.
Considering this, it makes much more sense to be building relationships with authors instead of webmasters, especially when it comes to scaling high-quality link building....
So what exactly is this buzz about influence marketing? Imagine handpicking the most influential bloggers to work together in evangelizing your story. Ok, now take it one step further for it to really work: make sure that those influencers are actually true fans who LOVE and believe in your brand!
From a public relations perspective influence marketing is about targeting your brand evangelists or groups of your biggest fans versus a solo celebrity sponsor or the masses. Call it brand evangelists, loyalists, advocates or influencers, welcome to the next phase in social PR marketing as platforms like Triberr take blogger outreach and influence marketing to new levels...
Klout really wants to make you care about your online influence.
That’s in part why the company has, with little fanfare, pushed out Cinch, an iOS application that pairs questions asked by users with other “experts” on certain topics, based on their amount of knowledge of the area in question.
The idea is basically leveraging the value of Klout’s flagship product, which purports to rank people in terms of their influence in certain areas. I, for instance, tweet a whole bunch about Facebook and Twitter as companies, so it would make sense for a product like Cinch to pair a person’s Facebook-related questions with my answers....
We all know how important consumer reviews can be to clients, especially those in the publishing, service and retail fields. For that reason, we were taken aback by a new study demonstrating how easily the reviews that authors and businesses work so hard to earn can be manipulated.
In short, online critics behave like sheep: the first and most prominent reviews drive the herd’s behavior, lending an inordinate amount of power to these first-touch “influencers” (who may or may not be legitimate critics).It seems the wisdom of the masses isn’t as pure as we’d like to think.
Researchers for Science magazine conducted an extensive experiment by measuring the public’s reaction to more than 300,000 reviews over a five-month period. Some of the reviews had been manipulated by the researchers while others had not....
Forbes.com recently posted a list of the Top 50 Social Media Power Influencers. These influencers are not the powerhouses behind the world’s biggest brands or most popular celebrities. They are self-starters, motivational leaders and accessible social media experts with genuine influence over their active following. According to Peek Analytics, their individual pull, or influence, over their massive social followings ranges anywhere from 1000-3000 times greater than the average social media user.
Many of this year’s power influencers have either made social media their business, or are helping make social media your business. Here’s what they had to say...
|
Brand Influencers and Brand Ambassadors are not the same thing! Here's how to identify them as well as how to use them in your influencer marketing.
So how can marketers make sure that their message is the one to get heard and absorbed?Marketers have realized that there is a better chance that their message will be picked up and acted on if it has more credibility than a conventional advertisement's. They have understood that cynicism among customers can be overcome when, for example, family and friends recommend a product for use.
This knowledge, and the might of social media, can be used to market products indirectly to potential consumers. By encouraging influential people to talk about products and recommend them, marketers quickly score a unique advantage over their competitors....
Do you want to be a sought-after resource in your niche?
Do you need tips on how to become a Twitter influencer?
To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.
In this article I’ll show you the two most important types of Twitter influencers and how you can become one....
The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web
...I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.
Today we need more than that, right? Problem is, for cheapskates like me it’s getting harder and harder to find free tools to use. As influence marketing has gotten hotter, the prices have gone up on great platforms like Traakr and Appinions which don’t even offer free trials any more.
So here are a few work-arounds for people trying to get a handle on influence marketing on the cheap....
... Think about some industry leaders you follow. Do you place more value in information that they share? In general, people trust third party information on products or services over information provided by a brand. Zuberance found that offers shared by trusted advocates convert at a 4X-10X higher rate than offers sent by brands. This is why thought leaders are important. They provide trusted insight and opinion on an industry. Whatever they post is often viewed, retweeted and liked numerous times. And, it is trusted more than most marketing content.
Combining content marketing and influencer marketing is a great way to maximize your content strategy. A content marketing strategy with influencers in mind is a powerful asset for any brand. To combine the two, stay on top of the latest trends and tailor your content accordingly. Stories are newsworthy for a reason and influencers are always on the lookout for great content to publish. How does your brand fit into that story? How will you get people to read your story? Create content that relates to trends and includes your brand message so that influencers will advocate for you....
Marketing Strategy - Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ...
Real experts don’t talk about cat videos.
There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF. Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy.
Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter being a great place to share what you had for lunch. I think it is safe to say the impact of Twitter is way beyond lunch orders. And the Internet has moved beyond cat videos....
I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!
An Emerging Channel When brands first began to capitalize on the power of influencer marketing, they tried to do so with casual and subtle efforts that often included complimentary products or other perks. Moreover, they usually kept their efforts “under the radar.” Traditional blogger outreach programs are a good example of this, where brands would give product samples to bloggers in exchange for a blog post or two.
But traditional blogger outreach has changed considerably. Large blogger communities like Triberr, Sverve and TapInfluence have evolved into transparent marketplaces where influencers and brands can collaborate to develop content and get the word out. Such marketplaces allow influencers to post their offerings, audiences and pricing so that brands can select the profiles that best align with their needs....
Social media has been a game changer for fundraisers. Twitter especially allows for authentic, one-on-one communications between charities and supporters at a scale unprecedented in the history of nonprofits. Some savvy organizations are able to turn those engagements into donations.
If you’re struggling to generate donations through Twitter or other social networks, you may be missing out on the power of influencers: supporters with a greater online reach than your nonprofit alone.Here are three examples of fundraising campaigns on Twitter that benefited from some star power....
... Social media spend is over-concentrated on top networks, esp. Facebook.
It’s absurd to me that 75% of social media budgets are invested on Facebook and Twitter. Yes, the two leading platforms are huge traffic generators, but they are certainly not the only place where content is shared and where influence takes place.
Asking your friends is not always the best way to obtain information about a service or a product. 140 characters do not allow for a very articulated argument.Influencers use a much richer combination of channels to publish their content: blogs mostly, and - increasingly - public content-driven platforms such as Quora, Pinterest or Instagram. It is time for brands recognise that...
In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.
I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common. But how can we use this network data we've gathered to give us some more concrete insights we can use in our campaigns?
For example, to identify influencers, segment audiences, and understand what content is interesting to them....
Who would have known that the popularity of blogs would grow to reach such mammoth levels.Social media has revolutionized the way we communicate, share and interact and this has provided the platforms and the marketing networks for bloggers to achieve global reach and influence.
Blogs such as Huffington Post, Mashable and Gawker now rank in the top 1,000 websites in the world.
This publishing revolution has in turn led to the increase in the popularity of “Blogger Outreach” programs. While the online community remains divided upon their opinions about this new age marketing strategy (some calling it a PR gimmick), others maintain that it is merely a symbiotic channel to further strengthen the relationships.
So what is the best approach for blogger outreach?...
...By calling social scores “Influence Scores,” companies like Klout (who’s tagline is “The Standard For Influence”) have set expectations in the market that influence can be measured with scoring algorithms. However, influence is much more complex.
By setting the wrong expectations, social scoring companies have changed how marketing and PR professionals think about influence, and how to identify it. Instead of finding influencers from a context and audience approach, marketing and PR professionals look at metrics like follower count, unique visitors, and social scores to get a glimpse on who’s “influential,” which in most cases doesn’t work – popularity doesn’t necessarily equal influence....
|
![The Top 50 People Most Retweeted by Digital Marketers [Study] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/edxoZvSk4HAnQOheWkfBuzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Nice list of PR and social savvy pros to follow, including yours truly LOL.