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This made me think: how can I replicate Dan’s Instagram success,but with a much more toned-down version?
The toughest part of any marketing campaign is getting it off the ground. Once you have a proven model, scaling it becomes easy.
To get a head start, I hired Branden Hampton who has over 30 million social media followers among all his accounts. My goal was to pay Brandon to leverage his profiles and get his followers to come over to me.
But Brandon had a better idea. Why not start with an existing account that already has over 100,000 followers and then leverage his follower base?...
If you are marketing to teens (and college-age youths), the time has come to beef up your Instagram presence, as this recent SocialTimes article demonstrates. Here are tips for using Instagram to build your fan base and generate sales revenue, based in large part on what we learned during the successful launch of our sister company, Pro Stock Hockey.
A few quick stats on the company’s Instagram results to date: - 1,972 (highly relevant) followers
- 21,740 likes
- 260 likes/photo
- 99.9 acclaim value
- (BTW, Followers for Instagram is a great Instagram management app)...
Does your business use Instagram?
Is there a place for time-lapse video in your marketing?
It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app.
In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form video....
New technology breeds brand experimentation. Here, RPA's J Barbush provides a brief troubleshooting guide for Instagram's new time-lapse app, Hyperlapse.
Participation leads to inspiration, so whenever a new social tool comes out, I test it myself before introducing it to clients. While I was at a photo shoot in downtown L.A. this week, I took some time to play with Hyperlapse, a new app from Instagram that lets you convert video to time-lapse. Here are some things brands should keep in mind when using it....
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....
Last year, Instagram announced it had over 150 million users, 16 billion photo shares, 1.2 Billion likes daily and on average 55M photos per day. TrackMaven, a competitive analysis firm, has released a study that exposes how Fortune 500s are using Instagram, and gives tips on how you can use Instagram to your advantage.
TrackMaven noticed some trends and patterns by tracking the accounts to identify what’s working and what isn’t with the Fortune 500. From the posting strategies, filters, and interactions, they uncovered some interesting secrets and findings in their report.
Sabel Harris, lead marketing maven at TrackMaven gave three tips for brands based on Instagram strategies employed by some of the top-performing Fortune 500s....
Do you want to attract more followers on Instagram?
Are you using Instagram to its full potential?
Instagram engagement is 58 times higher per follower than Facebook. Don’t underestimate its marketing potential.
In this article I’ll show you how to make your brand stand out on Instagram to gain more followers and bring better exposure to your business....
...What can a savvy content marketer like you do to get messages to break through the 12+ hours of media clutter their target audience takes in on a daily basis?
The answer is a no brainer.
Take a page from your consumers’ social media streams. Make your content marketing look and feel like the information your audience’s family and friends share on social media....
You should definitely begin the journey of learning how to use Instagram to promote your business by subscribing to the official Instagram for Business blog. It’s packed full of real life examples of how big brands are using photos and tiny videos to build their authority, readership and most of all: business.
Learning how big brands advertising on Instagram, and use their photo skills to capture attention and sales can be a great way to learn and observe, and even incorporate similar tactics into your own promotion strategies. It’s certainly not against the law, and it certainly does provide amazing results.
Photography doesn’t require words, itself it speaks thousands...
In a world increasingly filtered through Instagram, a carefully crafted photo shoot starts to look dated. That's why retailers are rushing to crowdsource their product shots — harvesting a stream of photos from social platforms to help sell everything from West Elm couches to Coach handbags.
The photos are typically curated in galleries, where each picture is linked to a page selling the product. Increasingly, the amateur images are also showing up directly on product pages, next to professionally styled pictures.
"The path to purchase has evolved tremendously, and consumers are much more likely to trust their peers than a brand," said Mimi Banks, director of social media at L'Oreal's Lancome brand....
There are now over 150 million active Instagram users so by applying a smart photo marketing strategy you have the potential of making great gains for your brand.
Now that Instagram supports videos up to 12 seconds long the sky is the limit when it comes to Instagram marketing and building your brand on Instagram. Enjoy the infographic below which shares four reasons why Instagram is so powerful and five smart Instagram marketing strategies: Curate, Snap, Hashtag, Engage, and Repeat.
Are you looking for ways to engage your customers on Instagram? Do you use Instagram contests, but need better results? In this article, I’ll give you 10 examples of small businesses using Instagram contests. I’ll give you a run down of what works, what doesn’t, and what actionable items you can use to make your own great contest...
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The Guide to Instagram for Business is an in-depth tutorial on how Instagram works and how brands (including yours) can integrate it in their social marketing mix to increase their online reach and attract new business.
In it, you’ll find all the basics on getting started with Instagram, as well as recommendations on advanced campaigns that provide a meaningful experience for your Instagram community....
There are over 200 million users on Instagram sharing over 60 million photos each day.And YES, businesses can use their Instagram pages in very powerful ways.Want some examples?No problem. Check out these 27 amazing pages full of amazing ideas about how to market on Instagram....
The results reported by Chobani and Taco Bell are in line with metrics Facebook disclosed from Ben & Jerry's and Levi's last December.
...Neither the brands nor Instagram disclosed the spending by the campaigns, an important factor for advertisers considering the platform. The ads are sold on a CPM basis, meaning advertisers pay a fee based on every 1,000 people reached. Salesforce has estimated the average price of an app-install ad on Facebook at $5.68. Assuming a CPM in the range, both campaigns cost in the tens of thousands of dollars....
n the Part One of Visual Marketing with Instagram series we talked about some facts about Instagram and how to get started with Instagram for your visual marketing.Just like any other social network out there, there are some best practices and right ways to use it and in this part of the series, we will focus on how to effectively use Instagram to make the most out of this platform...
Instagram can be a fun way to stay in contact with people and push branding in a very visual way, but it isn’t much more than a steady stream of images and video, or is it?
In IKEA’s latest innovation, they have taken the idea of an Instagram feed, turned it upside down, and used it to showcase their very own catalog as a very stylish website, right from Instagram.IKEA and Russian ad agency, Instinct, have hacked Instagram to create their very own catalog-esque website; complete with a series of interconnected accounts, right from the Instagram feed....
If you’re worried that your brand’s Instagramaccount is one of the ones currently buried in coffee cups or that you haven’t updated in awhile, now’s the time to revamp it and give your customers an up and personal, stylishly filtered, look at your business....
Looking for ways to grow your Instagram followers?
There are over 200 million users on Instagram and 57% of those access it daily. The largest age group is 18 to 29 year olds, and the average Instagram user spends 257 minutes a month on the site. For more Instagram stats, see this article from Jenns Trends.
Here are five tips and tools to help you to grow your presence on Instagram....
Are you looking for ways to get your business started on Instagram?
Do you have an Instagram account, but are unsure how to use it?
Instagram is a wonderful platform to use to provide your audience with unique visual content, while encouraging community engagement.
In this article I’ll show you five tips on how to use Instagram for your business....
Joining Instagram is a must for businesses. As of March 2014, Instagram had over 150 million monthly active users. Additionally, according to numerous sources, the younger generation is shifting away from Facebook and onto platforms like Instagram and SnapChat.
Mastering Instagram for a business is easier said than done. Wittiness, timing and creativity all play an integral part in a business’s Instagam account. Users are taking notice of the brands establishing themselves as the trendsetters of the popular online photo sharing application.
Who are the top 5 brands on Instagram worth following? Here are the Instagram leaders that you will not regret seeing on your Instagram feed....
Ever left staring into the depths of your grocery cupboard wondering what on earth you can chuck in a pan or pot for your next meal? Well, a clever food fundi from the Netherlands has some suggestions for you — and he’ll give you the recipe on Instagram.
By filming a cooking show in 15 seconds or less, Bart van Olphen has embraced the challenge presented by rapid fire social video and turned it into a popular Instagram account, which claims to be the world’s shortest cooking show. Fish Tales is a quick and quirky take on the genre, which sees van Olphen create (and eat) his dishes from scratch, as well as hand out some advice and tips for newbie chefs.
Sorry, vegetarians, but the dishes are all fish based.
Since you can't link on Instagram, surely it can't be used to sell, right? Think again. In this article, you'll learn about the ways to sell on Instagram.
Did you know that an entire e-commerce ecosystem was building itself in Kuwait thanks to Instagram? From comic books to sheep, these entrepreneurs are banking on Instagram’s popularity in the Middle East to develop their own businesses. Even more interesting is that Kuwaitis aren’t the only ones leveraging Instagram to develop an e-commerce activity. Entrepreneurs, artists and brands alike are using the photo and video sharing platform to get their products out to the World.
But since there’s no possibility to add click-through links on Instagram posts, how are these people selling them? Well, several applications exist to help sellers score almost direct sales via Instagram....
Do photos or video perform better on Instagram? When is the best day and time to post? Do hashtags work? Here are some insights and tips for brands, both big and small, that want to see success on Instagram like the top-performing Fortune 500s.
Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their marketing arsenal.Brands like Nike, Starbucks, Ralph Lauren, Whole Foods and more are all top players in the Instagram big brand space. TrackMaven, a competitive analysis firm, has released a study that exposes how these Fortune 500s are using Instagram, and gives tips on how you can use Instagram like a boss, too.
Having an Instagram account is one thing, but actually using it is another. TrackMaven explored the percentage of active accounts versus inactive accounts of Fortune 500s and found that of the 123 using Instagram, about 22 percent had active accounts...
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![10 Amazing Small Business Instagram Contest Examples [Critiqued] - The Wishpond Blog | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/TRBz6eSOP0CZcEIJ2oviqDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Neil Patel's weird social science experiment makes interesting reading if you can get past the flash and cash talk.