Public Relations & Social Marketing Insight

The color scheme of a site creates its atmosphere. It should be fitting, good looking, and attractive. At the same time, it should not impede visitors to use the website and easily find all necessary information. No matter what kind of business you have, don’t be afraid to use bold color schemes for your website.

Here I have showcased 50 fantastic websites with extremely bright color palette for inspiration. All of them are great examples of beauty and creativity in web design....

Your logo is a visual representation of everything your company stands for. And with a statement like that, who wouldn’t be overwhelmed? It can be a difficult undertaking to sum up you or your clients’ entire brand identity in just an image or logotype. So where do you begin? Inspiration is the first thing that comes to mind. Here at Go Media we often ask clients to send us some logos they like to get a sense of their aesthetic taste. Of course we have an in-depth discovery meeting where we glean as much information about their company to create the most representative logo for their brand....

From the history of beer to what to do with an empty, these infographics will provide you with a whole variety of knowledge about one of man’s most loved drinks: beer.

Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

With today’s tight education budgets, art and other creative programs are usually the first to go in our schools. MBA programs have the means but don’t teach it. Rather than working together as a society to develop our abilities in this area, we are diminishing the very skills that are essential for sustainable success in a future that is only becoming more competitive. 

So nurturing your creative spirit only makes sense. It is pleasurable, fulfilling, and business smart. As a creative director, I use several resources to help fuel my passion; I believe others can benefit from them, too—no matter your profession. To make a mark in today’s world, we should all start thinking of ourselves as working in creative fields. 

Following, in no particular order, are some of my go-to online resources for creative inspiration...

As one of Canon’s "Project Imaginat10n" directors, the Twitter cofounder worked with Ron Howard to turn photos into a short film.

Biz Stone’s directorial debut will open with a lot of swiping, pinching, and zooming in on images. “It’s a cinematic first: Instead of the Ken Burns Effect, it’s the Biz Stone Effect,” says Stone.

That may sound pompous, but a) he’s joking and b) as a cofounder of Twitter, Stone has had plenty of influence on the ways in which we view content now. “I wasn’t going to tell an old-fashioned story in which someone pulls out a photo album and starts turning pages,” he says. “That’s not how we do it now. We show each other photos on our mobile devices, pinch in on this…Isn’t she cute?” he says, as if showing off a photo.

Stone is one of the recruits for Canon U.S.A.’s ongoing "Project Imaginat10n." The latest campaign saw the brand recruit five celebrity directors (along with Stone, Eva Longoria, Jamie Foxx, James Murphy, and Georgina Chapman) who will create films based on user-submitted photos along a series of themes; the films will debut in the fall. Stone was given 91 photos--nine on each of the 10 themes and the final image chosen by director Ron Howard--and he will use each of them in crafting a short film which will star Rene Auberjonois (Deep Space Nine) and Lisa Edelstein (House)....

While there’s always an outcry anytime Facebook changes anything, the essential structure of the social networking site hasn’t really radically altered over the years. The biggest change to data was Timeline, but if user interface designer Fred Nerby had his way, those updates would seem like nothing more than a tiny tweak.

Nerby decided to create a mockup of what Facebook could look like — on desktop or tablet — and posted the concept to his Behance profile. It features a more fluid, grid-like layout, greater emphasis on photos and a close friends panel which would allow you to cut out the rubbish updates and focus only on the people who are important to you. He also focused on creating options to hide clutter and expanded the dark messenger column in Facebook’s current apps to feature in other areas, like profile pages.

Nerby said he aimed to create a better understanding between user content and how it is displayed...

For Simon Beck, snow is where his heart is. He has an uncanny knack for creating intricate designs in a fresh fall, and has been creating stunning large-scale, ground-bound art works since he started with a five-pointed star back in 2004. He’s subsequently developed increasingly complex designs while simultaneously refining his process (he claims his background/day job as an orienteering mapmaker doesn’t give him much insight, but it certainly couldn’t hurt).

Each motif measures almost 500 feet in diameter and takes about 10 hours to complete. He uses a handheld orienteering compass to establish the setting, determines distances with measuring tape or counting his paces, then creates curves with a clothes line attached to an anchor at the center....