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Humans are obsessed with happiness—how to find it, how to keep it, and how to define it. Here's a look at why.
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Scoop.it!
Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense. Everyone is there. And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy. What’s In It For YouFor most people, Stories will be purely fun. Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor. This article will provide insight on: - Quickly integrating Facebook Stories into your Facebook marketing strategy - Determining how to best use the features to amplify your personal and business brand - Finding your comfort zone with the new Facebook Camera... Via janlgordon
Jeff Domansky's insight:
Here's some tips on how to use Facebook Stories to market your business.
janlgordon's curator insight,
April 18, 2017 1:49 AM
I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.
How to build more trust and increase awareness for your brand.
Use Facebook Stories to Improve Your Reach
Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.
Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/8JBY30aW0As
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Digitalhub's curator insight,
April 19, 2017 12:41 PM
I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.
How to build more trust and increase awareness for your brand.
Use Facebook Stories to Improve Your Reach
Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.
Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/8JBY30aW0As
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
Scoop.it!
As Hubspot explains, “implementing a marketing automation system won’t make your job irrelevant, it will just make you more effective. It will free up some of your time, while not compromising the authenticity of the content you’re producing. And it will help you reach your goals faster.” From helping you nurture leads to managing your emails, when used correctly, marketing automation tools can completely transform your marketing results. Here are four of the best marketing automation tools on the market today.
Jeff Domansky's insight:
Four marketing automation tools to get you started, so you can save time and focus on what matters.
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Consumer packaged goods brands like Campbell’s Soup are the epitome of content and commerce. The company ladles up recipes and cooking tips through an online community, app and email newsletter called Campbell’s Kitchen. But socially distributed content increasingly is its main ingredient for success. To boost content engagement across its owned-and-operated site and social channels, Campbell’s is beta testing a new tool called Muse developed by Pinterest marketing platform Ahalogy. Muse taps Facebook topic data through a partnership with DataSift and combines it with Ahalogy’s bank of category-level Pinterest data. “Campbell’s Kitchen’s biggest audience is on Facebook right now, but Pinterest users tend to be younger and early adopters of new cooking methods,” said Sheila Miller, a senior manager for Campbell’s Kitchen.
Jeff Domansky's insight:
Campbell's provides an excellent Pinterest marketing case study.
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When marketers develop their social and mobile strategies -- which we strongly encourage you to do, if you haven't already -- these are important questions to ask. After all, you want to reach the right audience. So in addition to determining your buyer personas, you have to know where to find them. Not all of them are going to be using Instagram, for example. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what. With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task. So read on, and start distributing your content in the right places....
Jeff Domansky's insight:
Discover the who, what, and where of social media users in 2017.
Imeo's curator insight,
March 22, 2017 7:06 AM
Discover the who, what, and where of social media users in 2017.
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Every year there are some topics that everyone is focusing on. Digital Advertising is no exception. Digital Marketing Philippines has made a great infographic about Digital Advertising Trends of 2017. Short summary: Increased Usage of Mobile Ad Blockers More Brands Will Use Google AMP and Instant Articles. Mobile Ad Revenue Will Explode. Google and Facebook Continues to Reign. Programmatic Advertising will Rise. More Outstream Videos. Chatbots Will Become a Norm...
Jeff Domansky's insight:
Want to know the Digital advertising trends of 2017? Check out this Infographic.
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Do you ever wonder why certain content and ideas become very popular while others fail to gain traction? Derek Thompson’s new book ‘Hit Makers: How Things Become Popular‘ takes an in-depth look at what makes a viral or popular product. The book doesn’t provide a secret formula for virality, however, Thompson provides a lot of detailed research on the key factors that cause content and products to become popular. Here is my take on the content marketing lessons from the book.
Jeff Domansky's insight:
Steve Grayson explores a new book about how and why things become popular. Is it FOMO (fear of missing out) or something deeper?
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Looking for some new apps and tools to add to your social media marketing toolbox?
Wondering which graphics, analytics, and productivity tools can help streamline your workflow?
In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week....
Jeff Domansky's insight:
Michael Stelzner shares 23 cool social marketing tools and a few will be new to you I'm sure.
Jeff Domansky's curator insight,
March 2, 2017 12:18 PM
Michael Stelzner shares 23 cool social marketing tools and a few will be new to you I'm sure.
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The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing.
Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....
Jeff Domansky's insight:
Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10
Jeff Domansky's curator insight,
March 2, 2017 11:39 AM
Hubspot's Lindsay Kolowich uncovers the best practices for your first 100 days as an inbound marketer. Highly recommended if you're new and need a place to start. 9/10
Scoop.it!
Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates.
And Twitter, in my experience, is one of the best platforms for finding leads. In this blog post, I’m going to share my best tips for how you can use Twitter to improve your conversions.
Jeff Domansky's insight:
In this blog post, Lilach Bullock shares her best tips for how you can use Twitter to improve your conversions. Are you doing all of these?
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In Trump We Trust — .com, that is.
Jeff Domansky's insight:
Managing your reputation online is partly about securing domains either positive or potentially negative. And the Trump organization has 3000 domains in its orbit. That's a lot of reputation management.
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If you’re hoping to boost your online traffic with better ads, you may be asking yourself: what is web banner design?
Web banner design focuses on the systematic creation of effective web banner ads through the careful application of basic design guidelines.
Banner ads are one of the most prolific forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness. So how can you design and create web banner ads that will bring in those clicks? Below is a list of tips and general guidelines for designing banner ads....
Jeff Domansky's insight:
Banner blind? This will get you inspired.
Curtis Carlson Nelson's curator insight,
February 21, 2017 2:10 PM
It is very important to create an ad design that will generate more traffic. https://www.crunchbase.com/person/curtis-carlson-nelson#/entity
Scoop.it!
The whole lead generation process is tough -- especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let's face it -- most of those people don't really want to talk to you.
Jeff Domansky's insight:
Here's 15 lead generation ideas that may get you kickstarted.
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Scoop.it!
"Less than 10% of those surveyed were definitely sure how to implement content marketing." Sound familiar? If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape? We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience -- well, we suggest having a look. Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here....
Jeff Domansky's insight:
HubSpot uncovers the current state of content marketing, its outlook, and how it's measured.
Jeff Domansky's curator insight,
April 19, 2017 12:58 PM
HubSpot uncovers the current state of content marketing, its outlook, and how it's measured.
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Social media is fast becoming the go-to channel for sales people to find new prospects and reach their sales targets. In fact, 90% of top performing sales people now use social media as part of their sales strategy. And for sales reps that invest in social media, 64% of them hit their team quota – compared to only 49% of reps hitting their team quota that don’t use social media. Furthermore, more than 10% of social sales reps have closed 5 or more deals due to being active in social media. If you want to keep up with the ever-changing landscape of modern day sales, then you need to rethink how you can use social media as part of your sales strategy. Unfortunately, two-thirds of companies have yet to create a social media strategy for their sales organization....
Jeff Domansky's insight:
This post breaks down 29 social selling statistics to help you sell more.
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It might be early days, but marketers are seeing little return when advertising on Snapchat. They also seem more interested in spending ad dollars on the company’s newfound rival: Instagram. That’s according to a series of studies published by RBC Capital Markets in partnership with Ad Age, where some 1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features. It also shows Snapchat is a far cry from being in similar company to Google or Facebook, which both received significantly higher marks from marketers. Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL, and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said....
Jeff Domansky's insight:
Snapchat doesn't seem to be delivering results according to marketers.
Scoop.it!
In summary, here are the key takeaways from the infographic below that tells us the latest shifts in digital advertising this 2017:
Jeff Domansky's insight:
This infographic features an excellent roundup of advertising trends. Good reading.
Scoop.it!
Data has never been more important to marketers, which is why it is always all the more alarming when it's suggested that a platform is delivering false analytics.
Jeff Domansky's insight:
This is a distressing report on Twitter traffic suggesting an estimated 48 million or more or 15% of Twitter accounts are bots.
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Interpublic’s Hill Holliday is out with a new brand research study, the Brand Edge Index, that takes a deep dive into various product categories and ranks top brands based on proprietary surveys. The first installment looks at the home appliance category and rates brands in six subsets: vacuums, dishwashers, washer machines, ranges, refrigerators, and grills. The rankings are based on 5,600 survey respondents who assessed 45 brands. Top-ranked brands included Dyson (vacuums), Bosch (dishwashers), Samsung (both washing machines and refrigerators), and Weber (grills). The report found that niche brands and disruptive brands frequently outrank longstanding first-to-market brands. Awareness doesn’t always lead to preference or advantage. In part, that’s explained by the survey finding that reliability is the most important attribute for home appliance brands....
Jeff Domansky's insight:
Awareness is not always the biggest factor driving consumers. Some ad and PR people will be crying. ;-)
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A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads. In this blog post, we’ll tell you everything you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand....
Jeff Domansky's insight:
You've heard of influencer marketing, but have you heard of micro-influencers? HubSpot helps you learn more about the new social media advertising strategy all over Instagram.
Jeff Domansky's curator insight,
March 7, 2017 10:33 AM
Jeff Domansky's insight: You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.
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Why is research so important? It makes your claims credible, your content authoritative, and helps you earn more social shares and backlinks.
In fact, an analysis of over one million articles from Moz and BuzzSumo revealed that research-backed content generates more shares and more backlinks than other content types.
The thing is, finding the research to cite is tough sometimes. The original source data can be hard to track down and citations might be incorrect or missing, among other issues. For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. So we put together a comprehensive list of sources with original research data about all things marketing.
Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world....
Jeff Domansky's insight:
Do you need to find research data to support your next blog post? Look no further -- Sophia Bernazanni at HubSpot has rounded up marketing research publication you need to bookmark. An excellent resource! 10/10
Scoop.it!
With the caveat in the section above–that we’re often doing a little of both–and some informal polling of many esteemed marketers I know, here is where I’ve landed on social marketing vs. content marketing.
Social marketing is a channel where we find potential customers by listening to earned conversations and analyzing our owned accounts. We then interact with those people to move them through the customer journey.
You can use various tactics to make that movement happen. Content marketing is a tactic. It’s a method of marketing that allows companies to add value for potential customers by creating and distributing (sometimes through social) collateral like blog posts, videos, and web pages.
These pieces of collateral entertain and educate your target audience about topics related to your product. They’re intended to generate interest in your offering by reinforcing relevant problems, challenges, misconceptions, and, finally, solutions....
Jeff Domansky's insight:
What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while social media marketing handles distribution? Depends!
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If there's something that the early days of social media--circa 1990's and early 2000's with AOL and MySpace followed by the rise of Facebook--taught me, it's that people control the medium while brands merely ride the wave until the next new channel comes along.
Successful brands and influencers find that by building communities of advocates on the platforms where their audiences live, they're able to maintain such relevancy provided that they also evolve with their audience and platforms. However, social media can be a waste of time for you and your business if you're not strategically positioning your marketing efforts around industry trends.
Below are five reasons brand engagement is declining online, and what you can do about it....
Jeff Domansky's insight:
Five mistakes to avoid in your social media marketing strategy from Inc.com.
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Is social media part of your marketing strategy?
If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business.
Have no fear – I’ve put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. I’ll cover 10 takeaways each for Facebook, Twitter, Instagram, Snapchat, and YouTube....
Jeff Domansky's insight:
Useful social marketing tips.
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Looking for ways to increase profits without blowing your budget? Give micro-influencers a try.
Micro-influencers are individuals who have between 1,000-100,000 followers. They have significant influence on the purchase decisions of their audiences, and they actively engage their fans.
Micro-influencers could be the answer you’re looking for, driving more conversions at a fraction of the cost of traditional advertising.
Jeff Domansky's insight:
Smart!! but very effective. That's micro-influencers.
Matt Jackson's curator insight,
February 20, 2017 4:42 AM
I've got to be honest, this is if the first I've heard of the term micro-influencers, but I like the idea of highly targeted reach with a lower investment requirement.
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Check out Quartz's Happiness Experiment and it's very cool animated presentation.