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...In this visual representation, the sharing economy is organized into six discrete families of goods, services, space, food, transportation and money. These are broken down into 14 sub-classes, including bespoke goods, personal services, and workspace, within which we have identified dozens of example companies, like Airbnb, Uber, and Shapeways. In previous taxonomies, we noted five families, but now we’re witnessing significant growth in the food sector, deserving its own hexagon.
The companies listed in this graphic are just a small representation. There are over 9,000 such companies, varying by country and geographical location. To access the full directory companies, visit the Mesh Index, at meshing.it/companies managed by Mesh Labs run by Lisa Gansky....
Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before. I believe a business forms community through the following six elements....
In the world of marketing, the words we use often deter the true understanding of what’s really being said. Here’s why…
From now until the end of the internet (and well beyond that), the businesses that see themselves as teachers and problem solvers, and then take the time to tell the world what they know, are going to earn the most trust and ultimately the most business.
This reality will not change.
Nor will the fact that most businesses will never make the simple connection between sales and teaching/helping, which is why those that do will have all the advantage in the years and decades that lie ahead.
Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town.
After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie business as it gets.
Despite that, the butcher shop is earning more customer referrals from their Facebook page than anywhere else. Why? Because they’re true to their business....
From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.
Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.
To capture some of what’s important for digital marketing in 2015, I reached out to some of the marketers I’ve worked with and come to know over the years. It’s an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn as well as industry thought leaders like David Meerman Scott, Ann Handley, Jay Baer, Ekaterina Walter, Mark Schaefer, Ardath Albee, Brian Clark and many more – 21 in all....
This story isn’t about someone like you, it’s about you. Your unique habits, preferences and expectations.
...You are now a “Market of One” (breaking free from the “Market of Many”). Technology has given you free agent status to the brands that want your business and more importantly, your loyalty.
Why does this matter? Because a remarkable, nearly-invisible technology rests at the intersection of billions of people around the world and their every waking moment… Flash technology....
...In one minute, email users send 204 million messages, Amazon makes about $83,000 in online sales and Apple users download 48,000 apps. On the social front, Facebook users share 2.46 million pieces of content, 277,000 tweets are tweeted and Tinder users swipe left or right 416,667 times.
We've never seen a small town quite like that.
The folks at Domo have created an infographic detailing a chunk of the incredible amount of data the Internet generates each minute....
If you are over the age of 35, you probably remember when the most innovative thing you could do on the web was interact in an AOL chat room. And you thought you were so cool doing it, too.
...Do you want to create an engaging and interactive digital experiences for users on your website? Say it with me. THERE’S AN APP FOR THAT!
In a recent article by Pratik Dholakiya on Search Engine Watch, he says,“As humans, we remember and care about experiences far more than things, or content. We will always remember and treasure a vacation more than, say, a movie (unless it’s “Star Wars”). The marketers of the future need to create interactions. Users experience them, and so they become memorable.”
We are just at the beginning of this digital marketing revolution. Every time you think it can’t get better, the web and what we can do with it as marketers changes. Something big is about to happen.
The days of clumping customers together based on zip code, age and income are falling by the wayside, thanks to the power of big data integration. Instead, chief marketing officers are getting personal. Business leaders are using personal data to better understand -- and serve -- customers. IT leaders, too, need to be aware of the shift taking place with big data in marketing if they want to keep up with trends.
At Big Data TechCon 2014 in Cambridge, Mass.,MainStream Analytics Executive Vice President Robert Dayton discussed how big data integration, the cloud, and consumer engagement are prompting business leaders to focus more on technology investments if they want to succeed...
What to do when social media is not working. Reevaluate your social media tactics with these tips to find and engage with your audience on social media.
Sometimes the hype of social media outstrips common sense. This is one of those times.
There seems to be a growing amount of buzz and attention about creating a “social enterprise.” This is a good thing. Complicated, but good.
But somehow in this same conversation there is this expectation that the CEO, CMO, and other executives should blog and tweet. This was the topic of a lively debate with some friends at SXSW recently and it was heated enough that I thought that perhaps this is an issue for some readers too....
Need help optimizing your landing pages? Don't forget to check out these helpful resources.
Regardless, you should know that you don't always have to take on huge campaigns to move the needle -- sometimes little changes can make a big difference, especially on your landing pages. That's the closest point to conversion, after all.
But even focusing on landing pages alone to increase lead gen can feel daunting. Do you start by testing the headline? The button copy? Or just completely overhaul the page design?
Wherever you decide to start all depends on your team and company goals -- but having landing page optimization resources in your back pocket never hurt. To arm you with the information, data, and examples you need to make better decisions, we pulled together our eight best landing page optimization resouces in one post....
From mobile to social, the rapid adoption of digital technologies, devices and services by consumers is reshaping our entire economy.
We’ve observed three factors in this trend: - First, industry leaders don’t seem to grasp how fundamentally transformative digital technologies are and don’t see a need for digital innovation. - Second, they completely underestimate how digitally sophisticated modern consumers are—and how their expectations are increasing. - Third, they seem unable or unwilling to transform their organizations to adapt to this new digital world. One such industry undergoing significant transformation due to digital is retail. Whether it’s to check reviews, compare prices or determine availability, most consumers go online before they shop. These online interactions determine what, how and where consumers shop.
Shoppers want selection, purchasing options (online or in-store), price competitiveness and excellent online service—throughout the buying process and even post-purchase. And they want it across all digital channels and on all their devices. In the coming years, we’re betting that no large retailer can thrive, let alone survive, without seriously upping their digital game and meeting the increasingly high expectations of their sophisticated customers...
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Not so long ago, agile methodology practitioners were all developers, and they would swear that there was no way UX design could fit into the mix. Agile was for development-centric projects. The methodology empowers developers to build and create, “fundamentally incorporat[ing] iteration and the continuous feedback that it provides to successively refine and deliver a software system.” (VersionOne) In a system like that, it was long thought, there was no room for UX design or content.
Today, ”agile” is like a new sort of ice cream, with a wide variety of flavors. There are UX design teams working in “agile for UX,” and others branching out to Lean UX, both putting an emphasis on prototypes over wireframes, and collaboration over documentation. But agile is as prone to the game of telephone as anything else, and so as the word of agile spreads, it morphs, or evolves. Which brings me to look at what happens when content strategy is integrated into agile, and how agile can be whispered to so many people it no longer remotely resembles the original word....
The marketers, who have learned to subjugate their ego to the reality of the markets, consistently experience remarkable successes.
Google introduced this term to describe the impact of online information, i.e. social media reputation, on the intent of a potential customer to engage with a brand. According to the research that influence, and consumer dependence on it, are growing very fast from year to year.
Consumers checked 10.4 sources of information to make a decision in 2011. This is a dramatic increase from the 5.3 sources
This more recent study found that positive consumer reviews increase both intent to purchase, and product value, by about 7%. An online share (customer review, Facebook share or tweet) has a value of between $0.33 for a brand or store recommended by a stranger, and $1.33 for brands recommended by friends or family....
Thanks to Content Marketing Institute and MarketingProfs, each year there’s a new report covering the latest trends in B2B content marketing.From insourcing vs. outsourcing to the most effective tactics, there is plenty of insight in this report to help guide B2B marketers in the right direction.As a blogger, public speaker and strategist, I know how convenient it can be for statistics in a report like this to be broken out. I did this once before with 100+ B2B Content Marketing Statistics for 2013 and it was well received. So here is the list updated according to the 2014 report...
A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product reviews before making a purchase, and product reviews are 12x more trusted than product descriptions from manufacturers.
Product reviews are just one example of social proof. However, these statistics do give us insight into the value of social proof when it comes to marketing....
With the rise of the Information Age and humans’ reliance on technology, the field of marketing has transformed and expanded vastly. The internet has doubled the channels through which brands can market to customers. Companies that used to exclusively use outbound marketing like newspapers, magazines, television and radio to market their brands now use new and modern inbound marketing avenues like search engines, social networks, mobile and social media.
What does this mean for marketing? This means that companies should look to start transitioning, using more inbound marketing to capitalize on changing consumer patterns. Shoppers believe they are more informed than sales associates because people use technology while shopping to research brands....
It’s funny, I spent over $25,000+ to major at UC Berkeley in one of the top undergraduate business programs in the world and I don’t use any of the knowledge I learned there in my career.
That includes product management at Facebook, marketing for Mint.com and marketing at AppSumo.com. Over the years, I’ve learned how to organize an effective marketing campaign.
For the month of February I will showcase different marketing methods to help you grow your own business.
Today, I want to help you set the foundation. Instead of talking theory, I want to take you step by step through my own thought process for marketing OkDork....
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Here are seven ways brands are using social media to increase customer loyalty this year....
Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them.
...Now, we have entered the age of transparency, brought on almost singlehandedly by social media. The message is no longer controlled by brands; consumers now share the conversation. When the brand message is inconsistent with the consumer experience, the disparity is quickly and publicly exposed.
Some brands choose to expend their energy trying to guard the doors and maintain control of the conversation. (Your PR firms and lawyers thank you for your patronage.) However, it is a losing battle; the control has already shifted....
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
Jay Baer's new eBook shows the backgrounds and education of 27 social media pros, showing us trends and patterns that we can learn from.
Jay Baer of Convince & Convert is here to help answer that question. The expert has recently published an eBook called Social Pros All-Stars (sponsored by TapInfluence), and it’s a collection of the career and educational backgrounds of some of social media’s most successful players, all of whom have appeared on Baer’s Social Pros podcast, where they discuss tips, trends, best practices, and other keys for success.
In a fun and engaging baseball card-like format, Baer illustrates what a lot of us were already thinking: most social media pros have similar backgrounds. But what exactly those backgrounds are may surprise you. Here are three ways to use the fascinating data Baer has compiled...
Retail technology is rapidly evolving to create a more convenient, fun and immersive in-store and online experience. Here are ten trends to look out for in 2014.
Though there’s no doubt we’re still a nation that needs to be careful with its cash, the dark clouds of recent austerity are starting to float away to reveal a more optimistic, more promising future.
We’re not out of the woods yet, for sure, and the vast majority of people still feel we’re in a recession, but market confidence is starting to return and the masses are beginning, albeit cautiously, to dip into their wallets again.
This change in consumer attitude is also being complimented by the raft of new technology designed to make the shopping experience more accessible, convenient and fun. Peaks and troughs and trends are prevalent in practically every element of society – and retail is absolutely no different....
...If you are employed in social media marketing, it is time for a healthy dose of reality followed by some serious soul searching and career planning. Some of you are lucky enough to work in the rare companies that create advocates with great products, service and mission and thus are equipped to leverage social media for marketing gain; most work at companies that have inflated their opportunities in the medium and are floundering with their social media marketing and content strategies.
Here's the way a large number of social media professionals today go about justifying their programs, along with some recent data that may (and should) scare the hell out of you if you work in social media marketing...
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![The Evolution of Marketing [INFOGRAPHIC] | DashBurst | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/ogfBnGUudzVEp2HDgUxtSzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Jeremiah Owyang talks about companies leading the collaborative economy.Great infographic.