For over a decade, traditional media companies have pointed to digital media as a promising source of revenue growth -- but as 2012 draws to an end, it’s clear that this promise is still more theoretical than real, while ad dollars continue to migrate away from traditional channels. This is particularly true for broadcast radio groups and newspaper publishers, whose 2012 results have (so far) offered little in the way of digital cheer....
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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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A study of the Twitter activity of 12 major news agencies shows varying levels of success for the social network as a news-sharing tool, based on factors like article lifespan and number of retweets. ...The answer, according to Ram’s research, varies widely by news agency, and there may not be one universally applicable strategy for maximizing Twitter effectiveness. However, news agencies can learn a lot by looking at how their news diffuses once it is posted on Twitter, said Ram, McClelland Professor ofManagement Information Systems in the UA’s Eller College of Management....
Jeff Domansky's insight:
This is a really interesting research study for media, as well as PR and marketing.... 
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This is a really valuable set of highlights, presentations and information from the 2011 Online News Association Conference. Of interest to PR, bloggers are tracks on new media, social media for journalists, journalism trends and more.
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A collaborative effort to figure out the future of journalism. A project of Harvard University.
To close out 2012, we asked some of the smartest people we know to predict what 2013 will bring for the future of journalism. Here’s what they had to say.
Jeff Domansky's insight:
Must-read; intriguing thoughts on the future of journalism from the experts...
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So farewell then, Newsweek magazine, which published its last print issue this week. After 79 years — 15 of them as my employer — the venerable old rag is to disappear into an uncertain, web-only future.
Many newspapers and magazines have folded as advertising shrinks and readers go online but Newsweek is perhaps the first of the titans to fall. Its demise is all the more resonant because it was one side of one of the great twin peaks of the press: Time andNewsweek, the New York Times and the Washington Post, the Times and the Daily Telegraph.
In its heyday Newsweek was an essential part of America’s national conversation. It was controversial, liberal, usually half a step ahead of Middle America....
Jeff Domansky's insight:
Enjoyed this retrospective and questions about Newsweek's failure and future web survival.
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Ouch, painful numbers. Media really need to reinvent their revenue models... and fast!