Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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30 Awe-Inspiring Examples of Digital Illustration Artwork

30 Awe-Inspiring Examples of Digital Illustration Artwork | Public Relations & Social Marketing Insight | Scoop.it
Amazing Digital art and illustration artwork created by professional artists from around the world that will surely mesmerize you and stir your imagination. Have a look, and feel the power of Illustrator!

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Browse these fantastic illustrations for a little creativity with your coffee.

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Meet Strati, the first 3D printed car in the world

Meet Strati, the first 3D printed car in the world | Public Relations & Social Marketing Insight | Scoop.it
While some people have successfully 3D printed buildings, others have taken the same approach to the car manufacturing business, as a company has just come out with a car called the Strati that's t...

Via Tiaan Jonker
Jeff Domansky's insight:

Hard to believe, but there you have it - the world's first 3-D printed car!

Gemma Shannon's curator insight, September 23, 2014 2:21 PM

What's next? 3D printed buildings?! Amazing to see how far this technology has come in such a short space of time.

Farid Mheir's curator insight, September 28, 2014 7:27 PM

This is much inline with my readings on the zero marginal cost society. Being able to print your own car may not be practical of cost effective today but once it is and car 3D models are available free or low charge on the web, where will the car industry go? I understand why Tesla is building huge battery manufacturing plant as they may have seen that providing key components may be the future of the car industry?

Alexandre Armougom's curator insight, September 29, 2014 9:16 AM

This is a good utility of 3D printer.

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It Might Be The Most Mind-Boggling Photograph Humanity Has Ever Taken

It Might Be The Most Mind-Boggling Photograph Humanity Has Ever Taken | Public Relations & Social Marketing Insight | Scoop.it
Things that matter. Pass 'em on.


When you see photographs of the Earth from far away, the implications may not immediately be clear. This puts it all into perspective.

Jeff Domansky's insight:

Cool pic provokes introspection.

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Doctor turns to 3D printers in a race to save a toddler's mind | The Verge

Doctor turns to 3D printers in a race to save a toddler's mind | The Verge | Public Relations & Social Marketing Insight | Scoop.it

On a Tuesday last summer, Erin Mandeville was at a CVS buying medicine for her five-month-old baby, Gabriel. Close to 4PM, she noticed her infant’s eyes roll back in quick succession. It was the first of Gabriel’s many episodes of infantile spasms that would follow.


Spasms or epileptic seizures can be catastrophic for young children. Doctors at Boston Children’s Hospital tried every route and medicine to help Gabriel as his seizures progressed aggressively....


A hemispherectomy is "one of the most challenging operations in pediatric epilepsy surgery," says Dr. Joseph Madsen, director of the epilepsy program at Boston Children’s. A dress rehearsal is beneficial even for the most highly experienced surgeons. "This is a printed version that the surgeon can hold, cut, manipulate, and look for things," he says, holding Gabriel’s printed brain in his hand. For surgeons-in-training, the simulation is a blessing. "No one wants to be the first person to get a hemispherectomy from a surgeon, ever," he adds.


The 3D print of Gabriel’s brain was developed by the Simulator Program at the hospital. The model is printed in soft plastic with a precision of 16 microns per layer; blood vessels are set in contrast color for easier navigation. Gabriel’s parents were privy to the process and anticipated complications. Gabriel’s subsequent surgery earlier this year took close to 10 hours, and went according to plan....

Jeff Domansky's insight:

Heartwarming story and tech innovation.

Pauline Kershaw's curator insight, September 4, 2014 4:01 AM

Read this story and research other uses for 3D printers to evaluate whether they are really worth bothering with. Bring Ideas to your next computing class.

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Flying Cars Predicted In Two Years: What Then?

Flying Cars Predicted In Two Years: What Then? | Public Relations & Social Marketing Insight | Scoop.it

People are already putting down money for self-driving flying cars. Are American motorists up to the challenge?


Since the dawn of aviation, Americans have dreamed of buying a flying car and opening up the skies to everyone. The utopian dream is embodied in the opening credits of The Jetsons, in which a relaxed George commutes to work and plops his feet on his desk for nap. There’s a more pessimistic example of what happens when anyone can fly in the (true-life) opening of The Wolf of Wall Street, when a stoned Leonardo DiCaprio crashes his helicopter while trying to land it at his home.


We could be seeing more of both these scenes in the near future, thanks to Massachusetts-based company Terrafugia, which makes a car-plane hybrid called the Transition. Scheduled to debut in 2016 at an estimated cost of $279,000, the Transition is a street-legal car with wings that fold out to make an FAA-approved airplane....

Jeff Domansky's insight:

The Jetsons are in the house. And in the garage LOL.

Stephan L. Maisons's curator insight, July 15, 2014 5:15 PM

Some think, there will be Flying Cars in Two years, when Electrical Car still not a reality today and Drones are just starting !!! So really, it's not a little early ?

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How to Become Virtually Immortal | The New Yorker

How to Become Virtually Immortal | The New Yorker | Public Relations & Social Marketing Insight | Scoop.it

"We all pass away sooner or later, leaving only a few memories behind for family, friends and humanity—and eventually we are all forgotten,” the Web site reads. “But what if you could be remembered forever?”


Never has the cryonics movement, with its promise of reviving frozen bodies in the future, seemed so old-school. Eterni.me wants to rely on the real substance of twenty-first-century life: online activity. There are other companies that offer related services: Legacy Locker  and  Entrustnet  allow users to nominate an “executor” who will act out their digital wishes after death, including passing on account information to designated heirs.


Deathswitch sends personalized messages to pre-selected contacts. Life.Vuoffers online memorial pages for loved ones who have passed away. But none of this is close to what Eterni.me is promising.


...The company plans to store data from Facebook, Twitter, e-mail, photos, video, location information, and even Google Glass and Fitbit devices. While you are living, you can curate and add to this material; you can also choose privacy settings and determine what information you want stored and made public. Eterni.me then allows you to create a list of people who will be contacted and given access to your account in the case of death, giving your descendants quick and easy access to that Instagram pic of your latte or a detailed history of your Facebook pokes.....

Jeff Domansky's insight:

New start-up Eterni.me hopes to preserve your online activity after death, and share it with others.

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Conversation Agent - Valeria Maltoni: Lessons Learned Edition

Conversation Agent - Valeria Maltoni: Lessons Learned Edition | Public Relations & Social Marketing Insight | Scoop.it

Valeria Maltoni shares six valuable business lessons. It's a thoughtful read!

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Marketing Disruptors To Watch In 2014

Marketing Disruptors To Watch In 2014 | Public Relations & Social Marketing Insight | Scoop.it

Moving into 2014, there are companies and emerging sectors that we as marketers should keep our eyes on. While some already boast tens or even hundreds of billion-dollar market caps, they continue to innovate in unexpected ways.


Conversely, where others are unproven, they still warrant attention for the uncharted territories they ambitiously explore.  All, however, are bold market disruptors paving roads for marketers and agencies to follow and learn from as we look to bring some of 2014’s promises to life....

Jeff Domansky's insight:

This look at disruptors to watch in 2014 also gives useful strategic advice for marketers and social business.

Gonzalo Moreno's curator insight, February 7, 2014 6:34 AM

Value Cluster by continuously Disrupting Market rules...

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Social Media Marketing Success | Social Media Today

Social Media Marketing Success | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

By far, the best online marketing strategy is being able to seize a new opportunity before any of your competitors have a clue what’s going on. But it’s not just about setting yourself up to be the early bird.But it’s not just about setting yourself up to be the early bird.


You have to be ready to catch the worm and ride the wave of popularity at its peak.This will enable your blog, service, or product to enjoy rapid growth, and hopefully a higher level of repeat business in the long term.

Jeff Domansky's insight:

Proactive always wins: Marketing case study from Gini Dietrich...

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How 600 Bucks Buys 20 Million Users | Forbes

How 600 Bucks Buys 20 Million Users | Forbes | Public Relations & Social Marketing Insight | Scoop.it

...A better model is the model that’s been working in digital since day one: Create, seed, iterate, keep seeding, iterate some more and then “pivot” if necessary. Who gets it totally right on the first try anyway? Twitter started as a podcasting company called Odeo. Rovio created 51 games before they made Angry Birds. Flickr was originally just a tiny part of an online game. The founders of Yelp tried to revolutionize email before actually revolutionizing local reviews. And Instagram started out as a Foursquare competitor, but then scrapped the idea in favor of photo sharing. There’s a reason that “pivoting” is now a start-up cliché. Today’s more progressive companies are starting to talk about agile development. Some are even employing it. But the need for change is bigger than that. It’s not just about an agile method of development. It’s also about an agile method of budgeting and marketing....

Jeff Domansky's insight:

Enjoyable Friday read on innovation, creativity, marketing...

Joseph Shuker's curator insight, April 7, 2013 12:15 AM

Intresting to see how marketers can take advantage of social media's and word of mouth

Artemis Shirvani's comment, April 7, 2013 9:29 PM
It is an interesting article as ‘angry birds’ is my favourite gam. At the beginning of this article mentioned about the power of “words of mouth” in the digital market. As all of us know word of mouth in the marketing is so significant in order to increase the sales or better to say one of the best ways of advertising among consumers. So many times we did our shopping or visiting some local shops or visiting a website just as a result of our friend’s experiences. I remember well the reason that I started to play with Angry Birds games was from a friend’s suggestion and telling me how the games make me occupied and is such a fun. As this article claims that, instgram grows started in one day by gaining 25,000 users which was as a result of words of mouth. So many other companies such as You Tube with more than 800 million visitors or Wikipidia by having 38 million users are growing faster daily. But another experience that I had tangibly was about Wikipidia that even all our lectures in uni recommends us to not rely in this website but I always firstly check this web to get some idea then start searching in other reliable websites for doing my assignments. But why these companies are successful? It’s not about marketing dollars or how much money they contribute in their production; it’s about world- class production development. Those businesses’ achievement is about great product innovations that customers want. If customer doesn’t satisfied of digital production or any product they never recommend it to others.
Steffan Swanevelder's comment April 8, 2013 5:43 AM
This goes to show how a well designed product has the natural ability to market itself. "success is won with world class development". Again, meeting the customers needs with innovative products will see you attain this success. It may not be instant. Rovio created 51 games before striking gold with their angry birds game, which is almost a household name worldwide now.
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How Google’s Designers Are Quietly Overhauling Search | Fast Company

How Google’s Designers Are Quietly Overhauling Search | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
On the same day that Larry Page became Google’s CEO for the second time, he ordered a redesign of all its products.

Google Search’s designers are treating what was once just an ugly list of links like a software application.
Jeff Domansky's insight:

They've got a long way to go at Google. Imagine if they could harness Apple-like design for their products? Larry?

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Owning Your Story | UX Magazine

Owning Your Story | UX Magazine | Public Relations & Social Marketing Insight | Scoop.it

"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."

 

 

Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.

 

UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.

 

Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."

 

She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."

 

You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.

 

She then poses a series of questions at the end of the article to help us focus on our 'why', our personal stories, and meeting the needs of customers.

 

And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar, we have a wealth of insights to make us story rich!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Great read and an interesting storytelling POV  ~ Jeff]

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100 Ideas That Changed the Web

100 Ideas That Changed the Web | Public Relations & Social Marketing Insight | Scoop.it

...But it wasn’t until 1999 that Tim Berners-Lee, who had invented the World Wide Web and launched the first webpage on August 6, 1991, coined the concept of the Semantic Web — a seminal stride toward cultivating  wisdom in the age of information, bringing full-circle Otlet’s vision for an intelligent global network of organizing human knowledge. Much like Johannes Gutenberg, who combined a number of existing technologies to invent his revolutionary press, Berners-Lee was simply bringing together disjointed technologies — electronic documents, hypertext, markup, the internet — to create a new paradigm that changed our world at least as much as Gutenberg’s invention. But how, exactly, did we get there?


The 98 landmark technologies and ideas that bridged Otlet’s vision with Berners-Lee’s world-changing web are what digital archeologist Jim Boultonchronicles in 100 Ideas that Changed the Web (public library) — the latest installment in a fantastic series of cultural histories by British indie powerhouseLaurence King, including 100 Ideas that Changed Graphic Design100 Ideas that Changed Film100 Ideas that Changed Architecture100 Ideas that Changed Photography, and 100 Ideas that Changed Art....

Jeff Domansky's insight:

Maria Popova profiles 100 ideas that changed the Internet from the mouse to the GIF, by way of the long tail and technology’s forgotten female pioneers..

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5 Signs Apple’s Era Of Dominance Is Over

5 Signs Apple’s Era Of Dominance Is Over | Public Relations & Social Marketing Insight | Scoop.it

...Media were no less giddy when it came to Apple’s media announcements – declaring intentions to live tweet these announcements and coveting their invitations to attend the media briefings in person as if they were non-transferable invitations to a royal wedding. Yet today’s Apple announcements are the latest example that this passion for the brand is slowing eroding – and along with it may go their biggest strategic advantage as well.


Let me explain. Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The loyal Apple devotees rave about the new device, and bring new consumers to it despite the significantly higher price tag than competitors. This raving led to their market share growth, ability to charge a premium for less and penchant for dictating unfavorable terms to strongarm partners such as mobile carriers into desperate exclusive partnerships to sell their products.


The big announcement of the iPhone 6 and Apple Watch today signifies that this era may be over for five reasons...

Jeff Domansky's insight:

Rohit Bhargava wonders if Apple has hit the fanboy wall?

rodrick rajive lal's curator insight, September 10, 2014 12:11 AM

I guess this article is a reflection of what is taking place all over the world in some instances, globalization and collaboration have resulted in the passing away of Brand Dominance!   So, it is also about the end of Operating systems that come with expensive single user licences, thus you have open market solutions like Linux, and the Android operating systems. These are open operating systems and are in most cases free. Is that why Android based phones are edging over those phones which have proprietory Operating systems?

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Hiut Denim: Ten lessons from a maker | Medium

Hiut Denim: Ten lessons from a maker | Medium | Public Relations & Social Marketing Insight | Scoop.it

1) No one knows you exist.You make a great product. But the world isn’t holding its breath waiting for you....


But when you look at this way, things look different: Goliaths have more meetings, more committees, and more red tape. More ideas being killed by research, more to lose by taking risks, and more outdated business models that they are stuck in. More rules, more regulations, and more good people leaving. So who cares if they never run out of photocopier paper?


Use your strengths: your speed, your instinct, your passion. Back your ideas with hard work. And yes, love can and does scale. Good luck.There has never been a better time to be a maker.


Thank you, Internet. You have levelled the playing field.

Jeff Domansky's insight:

Hiut Denim shares a business philosophy that is fundamental, enduring and important! An absolute must-read for business, small business, marketing, PR and, well, anyone who is thoughtful about how they do business. 10/10

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Never Do Laundry Again With These 4 Gee-Whiz Gadgets | Fast Company

Never Do Laundry Again With These 4 Gee-Whiz Gadgets | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Clean towels in seconds! A global design competition reveals our shared frustration with smelly socks.


Hoarding stacks of quarters and schlepping bags of dirty laundry may soon be footnotes in the history books, if product designers can realize their visions for better fabric care.


This year the annual design competition sponsored by Swedish  appliance maker Electrolux has elicited a range of ideas for saving lazy urbanites a trip to the laundromat, from a system that cleans your clothes using a system of “purified air with silver ions” to something involving “jelly and vibration."...

Jeff Domansky's insight:

Memo to my kids... ;-)

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Find Your Passion With These 8 Thought-Provoking Questions | Fast Company

Find Your Passion With These 8 Thought-Provoking Questions | Fast Company | Public Relations & Social Marketing Insight | Scoop.it

Whether you’re starting out or considering a possible change in direction, asking yourself the right questions is critical. The following eight--shared by a noteworthy lineup of entrepreneurs, innovators, consultants, and creative thinkers--can help you figure out where your heart lies and what you really ought to be doing....

Jeff Domansky's insight:

Eight great questions to ask yourself

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Custom 3D-printed kayak is a homemade work of art

Custom 3D-printed kayak is a homemade work of art | Public Relations & Social Marketing Insight | Scoop.it

A specially modified home-built 3D printer cranks out an entire colorful kayak over the course of over 1,000 hours of printing time.


It took a lot of patience to print this kayak.


Jim Smith is an ambitious man. He not only built himself a large 3D printer, he also decided to have it make him a kayak. It appears to be the world's first 3D-printed kayak, and it's a stunner.


The kayak's multi-colored patchwork design looks like it would appeal to Colin Baker's version of "Doctor Who." The boat consists of 28 parts printed using ABS plastic. The materials to produce the nearly 17-foot-long kayak with a 6mm-thick hull cost around $500, according to Smith. The whole contraption weighs nearly 65 pounds, which is pretty much in line with the weight of a regular kayak....

Jeff Domansky's insight:

Creativity with your coffee... recommended reading for early adopters :-)

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Tomorrow's Apps Will Come From Brilliant (And Risky) Bitcoin Code | Wired.com

Tomorrow's Apps Will Come From Brilliant (And Risky) Bitcoin Code | Wired.com | Public Relations & Social Marketing Insight | Scoop.it

A variety of new applications have adapted the bitcoin protocol to fulfill different purposes; the latest is Ethereum.


For many, bitcoin — the distributed, worldwide, decentralized crypto-currency — is all about money … or, as recent events have shown, about who invented it. Yet the actual innovation brought about by bitcoin is not the currency itself but the platform, which is commonly referred to as the “blockchain” — a distributed cryptographic ledger shared amongst all nodes participating in the network, over which every successfully performed transaction is recorded.


And the blockchain is not limited to monetary applications. Borrowing from the same ideas (though not using the actual peer-to-peer network bitcoin runs on), a variety of new applications have adapted the bitcoin protocol to fulfill different purposes: Namecoin for distributed domain name management; Bitmessage and Twister for asynchronous communication; and, more recently, Ethereum (released only a month ago). Like many other peer-to-peer (P2P) applications, these platforms all rely on decentralized architectures to build and maintain network applications that are operated by the community for the community. (I’ve written before here in WIRED Opinion about one example, mesh networks, which can provide an internet-native model for building community and governance)....

Jeff Domansky's insight:

Nerd alert! Risky new Bitcoin code will make life challenging for lawmakers and policy wonks.

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'Virtual mannequin' for a better fit

'Virtual mannequin' for a better fit | Public Relations & Social Marketing Insight | Scoop.it

Body scanners and virtual fitting rooms could change online clothes shopping.


Fits.me virtual fitting room creates a mannequin to your sizes. Shoppers can then see how different sizes may fit their shape.


For many people, shopping for clothes online can be a bit of a gamble.You only find out if what you've ordered actually fits you once it's arrived - and if it doesn't, there's the hassle of packing it back up and returning it. It's a bigger problem than you may think.


"Almost 1 in 4 garments are being returned - 70% of those returns are because the customer's got the wrong size," says Heikki Haldre, Chief Executive and founder of London-based Fits.me....

Jeff Domansky's insight:

Now you can get your clothes fitted virtually.

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Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com

Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com | Public Relations & Social Marketing Insight | Scoop.it

Internet startups sprout all the time promising to send you just about anything via UPS. But one new company has taken the idea a little meta: They'll ship you an empty box....

 

...Sold is the brainchild of three graduates of the MIT Media Lab—Matt Blackshaw, Tony DeVincenzi and David Lakatos—who figured out that boxes aren’t as trivial as they seem. One-click buying has become commonplace online, Sold’s founders say, but not so one-click selling. And sometimes the difference is a box.

 

With Sold’s app, you take a picture of the thing you want to sell and write a description. The company uses a mix of algorithmic and human judgment to figure out how much you can probably get for the item and sends you the proposed price. If you accept, Sold posts your product on whatever online marketplace the company determine is best—eBay, Amazon or smaller niche sites, depending on what you’re selling. When your item sells, Sold sends you a pre-labeled box to ship it in. (You can track the box while it’s on its way to you.) Tape up the box, schedule a UPS pickup and that’s it....

Jeff Domansky's insight:

This is a great little case study in business innovation and social business.

Two Pens's curator insight, May 30, 2013 9:41 AM

Very cool idea. Look at the marketplace and discover the niche that no one is covering: these MIT grads are serving the seller in an interesting way by sending an empty box. 

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Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Public Relations & Social Marketing Insight | Scoop.it
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


Via Joy Bhattacharya
Jeff Domansky's insight:

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

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If I Read One More Platitude-Filled Mission Statement, I'll Scream | Harvard Business Review

If I Read One More Platitude-Filled Mission Statement, I'll Scream | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
Bland mission statements are worse than boring; they confuse your strategy.

 

Let's start with a game. Below are three mission statements from three Fortune 500 companies. Try to match each company with its mission statement...

 

How did you do? The largely indistinguishable statements make the task almost impossible. Such statements may still be considered "best practice" in some quarters but in so many cases they do not achieve what they were intended to achieve. Ironically, many "directional documents" are not fit for purpose: they do not provide direction....

 

[This was a refreshing POV and must-read ~ Jeff]

Kaley Hannon's curator insight, November 14, 2013 12:24 PM

Similar to the video we watched in class this article discusses the common mission statement and how it usually is so broad that you are unable to determine what company it is even for. It argues that most companies lack a statement that is both concrete and inspirational. They refer to this as strategic intent and they give 3 tips to create a good one. The first tip is to stop fixing the words and start asking yourself which decision will be better. The second tip is to make the statement concrete and narrow. The last tip is to make it even more clear.