Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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9 Lead Magnet Ideas People Actually Want

9 Lead Magnet Ideas People Actually Want | Public Relations & Social Marketing Insight | Scoop.it

Step back for a moment and consider something more important than any surface level change...


I’m talking about your offer. Your lead magnet. The thing people are actually giving you their email address for.


What exactly is a lead magnet? A lead magnet is the bait you give your leads in order to get them to convert on your form. It can as simple as an article converted into a PDF, or as extensive as an ebook, industry report or whitepaper....

Jeff Domansky's insight:

Here are nine great lead magnet tools you can use to generate a database.

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Pros, Cons, Costs of Top 6 Content Distribution Platforms

Pros, Cons, Costs of Top 6 Content Distribution Platforms | Public Relations & Social Marketing Insight | Scoop.it

Since last year, the distribution landscape has changed considerably. One company on the old list went out of business. A few have lost a lot of their relevance. And Facebook has gotten much stronger, continuing on its path to world domination, one suggested post at a time.

Clearly, not all distribution platforms are created equally. Social networks each have certain types of people drawn to their respective news feeds—think of lunchroom cliques from high school. For marketers, it’s crucial that precious ad dollars are spent wisely on the clique that’s most likely to respond to your work. There needs to be clear objects for any distribution initiative so marketers can pair smart content with the right platform, and as a result, the right audience.

As you think about how to make your content more effective, here’s our updated breakdown of the most important distribution platforms in 2015....

Jeff Domansky's insight:

Valuable post to help you relook at the pros and cons of six primary social media channels.

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5 Marketing Tools you may not be using but NEED to NOW! - Digital Insights

5 Marketing Tools you may not be using but NEED to NOW! - Digital Insights | Public Relations & Social Marketing Insight | Scoop.it

Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market each day, here is an old twitter tools for business list we created.


My favorite way to know which tools to test and use is usually by following Twitter experts or blogs and then testing them. While every tool has a USP, you need to find out what works best for yourwork conditions! Here are a few marketing tools you’re perhaps not using. Start now!...

Jeff Domansky's insight:

5 useful tools for content marketing.

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8 Tools to Take Your Content Marketing Efforts to The Next Level | Social Media Today

8 Tools to Take Your Content Marketing Efforts to The Next Level | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

In a recent survey by Smart Insights, content marketing was indicated as the top performer for driving commercial results in 2015. Needless to say, it’s becoming more and more imperative for digital marketers to create not only consistent online content, but engaging content as well. And that can be a very daunting and overwhelming process.


The following list includes 8 tools that I find particularly helpful as a content marketer. Each tool tackles a different obstacle: content management, visual content creation, personalizing email outreach, idea generation, scheduling, writing and note-taking, idea organization and content discovery....

Jeff Domansky's insight:

Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. Here are 8 tools to help.

wanderingsalsero's curator insight, September 24, 2015 3:40 PM

I found some interesting resources here. I hope I don't forget to come back and check them out :-)

Jeff Domansky's curator insight, September 25, 2015 1:38 PM

Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. Here are 8 tools to help.

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123 Content Marketing Tools from Industry Professionals

123 Content Marketing Tools from Industry Professionals | Public Relations & Social Marketing Insight | Scoop.it

When we do posts like this it’s always interesting to discover the top tools that most of the pros are using, because if they’re using them they must be good…right!


It’s clear that Buzzsumo is a firm favorite, with Buffer and SEMRush a close 2nd and 3rd.But what’s your favorite tool?  Have your say in our poll at the end of this post....

Jeff Domansky's insight:

Looking for the top content marketing tools? Here's 123 shared by top industry professionals from the toolman Ian Cleary! Another must-read! 10/10

Marco Favero's curator insight, September 15, 2015 11:19 AM

aggiungere la vostra comprensione ...

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65+ Content Marketing Tools the Pros Can’t Live Without

65+ Content Marketing Tools the Pros Can’t Live Without | Public Relations & Social Marketing Insight | Scoop.it

Writing high quality content is just not good enough.First, you need to be writing the right kind of content. Then, you need to optimize it,promote it, and analyze its performance.


While this may seem like a lot of work, there are many tools that can make your life a whole lot easier.


That’s why we’ve put together this comprehensive list of content marketing tools that will help you become an allstar content marketer.  ...

Jeff Domansky's insight:

65 content marketing tools you can use.

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BuzzSumo Review: Ultimate Guide for Content Research

BuzzSumo Review: Ultimate Guide for Content Research | Public Relations & Social Marketing Insight | Scoop.it

Are you buzzing with BuzzSumo?


I don’t know what that means, but what I do know is that BuzzSumo is a very valuable tool to have in your social media toolbox.


In this article, we talk about buzzing with BuzzSumo… eh actually no! We talk about the super features it has as a tool. So hang on in there and enjoy the ride. You’ll be glad you did!...

Jeff Domansky's insight:

Are you looking for a great tool to research content on your site or your competitors? Ian Cleary says BuzzSumo is an excellent tool and well worth checking out.

Marco Favero's curator insight, July 28, 2015 4:57 PM

aggiungere la vostra comprensione ...

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12 of the Hottest Tools for Content Promotion

12 of the Hottest Tools for Content Promotion | Public Relations & Social Marketing Insight | Scoop.it

Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.


Unfortunately, it doesn’t work that way. Promotion was important before content marketing became hip, and it'll be important long after we move on to the next big growth strategy, waiting to be used by those that truly want to succeed, by those that truly want more business.


In order to maximize your content marketing performance, here are some tools that will help you promote your content....

Jeff Domansky's insight:

Without promotion your content is nowhere.

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42 Experts Share the Marketing Tools You Should Be Using | Matt Woodward

42 Experts Share the Marketing Tools You Should Be Using | Matt Woodward | Public Relations & Social Marketing Insight | Scoop.it

There are marketing tools that are talked about in just about every single blog post you read nowadays. The HootSuites, the Buffers, the Mozs, and alike.


While those are great tools, they are not the only ones out there. There are lots of amazing tools that are getting people results in their business, but are not getting nearly enough air time.


I decided to ask some of my favorite marketing experts what tools they use, but rarely get talked about. Unlike most surveys, this one produced 42 marketing tools from 42 experts with no repeats.


Without further ado, here are the marketing tools you should consider, from A to (almost) Z...

Jeff Domansky's insight:

Tired of hearing about the same tools over and over again? In this Matthew Woodward post, 42 marketing experts reveal the least mentioned, most powerful tools they use! List of tools you may not know about. Highly recommended 11/10 LOL

Marco Favero's curator insight, June 20, 2015 5:23 AM

aggiungi la tua intuizione ...

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Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe

Should You Be on Snapchat, Ello, or Vine? A Look at Social's Fringe | Public Relations & Social Marketing Insight | Scoop.it

Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.

I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....

Jeff Domansky's insight:

Kevan Lee looks at some of the social media channels outside of the mainstream and finds some worth considering for your content marketing program.

Emmanuelle Leneuf's curator insight, May 18, 2015 10:37 PM

Comment bien choisir son réseau social ?

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Content Marketing Tools A to Z You Can Use in 2015 and Beyond

Content Marketing Tools A to Z You Can Use in 2015 and Beyond | Public Relations & Social Marketing Insight | Scoop.it

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.


The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges.  This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....

Jeff Domansky's insight:

Lee Odden shares 45 excellent content marketing tools. You're bound to discover a few new ones. Recommended reading. 9/10

Yukitoshi Fujimoto's curator insight, April 10, 2015 3:36 AM

コンテント・マーケティングは、けっこう幅の広い概念。記事ではコンテント・プランニング、コンテント・リサーチ、コンテント制作、コンテント・キュレーション等々、カテゴリーがあげられ、それらに関するツールがABC順に45も紹介されています(ここで使用しているScoop it!も入っています)。
ABC順よりも、カテゴリーごとにまとまっていたほうが便利のような気がしますが、カテゴリーでは分かちがたいものもありますからね。(F)

Pau Punseti's curator insight, April 14, 2015 9:50 AM

Diferents eines de la A a la Z que es poden utilitzar per millor la visibilitat del teu negoci a internet

Charles Mungai's curator insight, August 10, 2015 6:08 AM

Lee Odden shares 45 excellent content marketing tools. You're bound to discover a few new ones. Recommended reading. 9/10

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Public Relations & Social Marketing Insight | Scoop.it

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.


Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....

Jeff Domansky's insight:

Dani Finkelstein serves up eight terrific tools to help you create better content faster and more effectively. Good read.

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7 Best Content Marketing Tools to Use in 2015 | SEJ

7 Best Content Marketing Tools to Use in 2015 | SEJ | Public Relations & Social Marketing Insight | Scoop.it

Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:

Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
78% of CMOs believe custom content is the future of marketing. (Source)
Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....

Jeff Domansky's insight:

Not sure where to start? Sujan Patel has seven great tools you can use to master content marketing in 2015:...

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Produce Great Content, Every Time: A Useful 11-Point Framework

Produce Great Content, Every Time: A Useful 11-Point Framework | Public Relations & Social Marketing Insight | Scoop.it

However, I thought I’d create this post to get you a solid start. I’ve put together a list of 11 points that your content should meet if you want it to be effective.

It doesn’t matter if your content is text, audio, or video—most of these points will still apply.

It also doesn’t matter what the content will be used for.

Great content is necessary not only for your blog and any guest posts you make but also for other channels such as social media.

Finally, before we get started, I know that checklists aren’t really fun, but they’re effective and efficient.

Jeff Domansky's insight:

Neil Patel's checklist is worth using if you're producing content regularly.

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7 Social Media Search Tactics to Find People and Content - RazorSocial

7 Social Media Search Tactics to Find People and Content - RazorSocial | Public Relations & Social Marketing Insight | Scoop.it

Finding it difficult to find the right people to connect with on social media?

Do you want to identify when someone talks about you, your product or brand on social media channels?

Do you sometimes struggle to find great content to share?

In this article, you’ll find some great answers to all these questions....

Jeff Domansky's insight:

Ian Cleary shares seven different ways and tools to do an effective social media search.

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23 Social Media Tools That Experts Use to Streamline Their Marketing

23 Social Media Tools That Experts Use to Streamline Their Marketing | Public Relations & Social Marketing Insight | Scoop.it
Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?Don’t worry.In this post, I’ll share social media tools that automate your marketing and save you hours every week....
Jeff Domansky's insight:
Great social marketing tool kit from Neil Patel. Recommended reading. 9/10
Jeff Domansky's curator insight, September 26, 2015 3:55 AM

Great social marketing tool kit from Neil Patel. Recommended reading. 9/10

Roger L. Gill's curator insight, September 26, 2015 7:54 AM

We live in a busy world!

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21 Must-Have Social Media Tools for Brainy Marketers (like You?)

21 Must-Have Social Media Tools for Brainy Marketers (like You?) | Public Relations & Social Marketing Insight | Scoop.it

Value your time online?


Of course you do!


And getting your time back is more important than ever.


If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.


The good news? Having the right tools can make your life easier.


Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.


Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....

Jeff Domansky's insight:

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Jeff Domansky's curator insight, September 18, 2015 2:58 AM

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Muriel Macgeorge's curator insight, September 20, 2015 3:21 PM

21 great tools to get more value for your time on social media. 

Mike Allen's curator insight, September 24, 2015 9:32 AM

READ THIS!

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3 New Apps that Help Automate Content Promotion - SERPs Blog

3 New Apps that Help Automate Content Promotion - SERPs Blog | Public Relations & Social Marketing Insight | Scoop.it

There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach, Sharing archived content, and promoting your content with email....

Jeff Domansky's insight:

3 cool tools to help you be more effective in your content marketing.

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How'd They Do That? 7 Techniques of Successful Social Media Sharers

How'd They Do That? 7 Techniques of Successful Social Media Sharers | Public Relations & Social Marketing Insight | Scoop.it
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”

There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.

So I’ve gone about trying to figure them all out.

Check out my DIY tips below for putting together each of these strategies.
Jeff Domansky's insight:

Another epic post from Kevan Lee, loaded with excellent social media tips and tools. Recommended reading. 9/10

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24 Content Marketing Tools from Discovery to Delivery

24 Content Marketing Tools from Discovery to Delivery | Public Relations & Social Marketing Insight | Scoop.it

Everyone needs dependable tools to get their job done. A painter needs paint brushes, paint, spray guns, rollers and a ladder.


Similarly, bloggers and content marketers need tools that will produce the best results.


Here is a curated list of 24 content marketing tools from content discovery, creation to delivery....

Jeff Domansky's insight:

24 content marketing tools you can use.

Marco Favero's curator insight, July 14, 2015 10:48 AM

aggiungi la tua intuizione ...

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Create Professional Diagrams & Charts with These 6 Free Tools

Create Professional Diagrams & Charts with These 6 Free Tools | Public Relations & Social Marketing Insight | Scoop.it

That’s why something as simple as a PowerPoint presentation with accompanying background music and an element of user input has been shown to encourage learning. It strategically engages students in the learning process and lets teachers appeal to multiple learning styles at the same time.


Similarly, in the office a clear and well-presented chart has become a tool to elicit specific emotional reactions in employees, with the consequence of making them become more committed to a certain project.


So, without further ado, here are some of the best chart making tools out there....

Jeff Domansky's insight:

Here's a look at six really useful chart making tools. Plot.ly is my favorite.

clawsgland's comment, June 25, 2015 5:07 AM

This is so great!
Marinhos's curator insight, June 25, 2015 1:33 PM

Representações gráficas, uma forma mais palatável de mostrar dados numéricos.

Jeff Domansky's curator insight, June 25, 2015 2:36 PM

Here's a look at six really useful chart making tools. Plot.ly is my favorite.

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7 Easy-to-Use Interactive Content Tools You Should Explore

7 Easy-to-Use Interactive Content Tools You Should Explore | Public Relations & Social Marketing Insight | Scoop.it

Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on.


Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement. To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content....

Jeff Domansky's insight:

HubSpot shares seven tools to help you create interactive content that drives traffic and engagement.

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10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development | Public Relations & Social Marketing Insight | Scoop.it

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption.


As discussed in previous posts, most B2B content falls into the dreadful content bucket. Too much “me, me and here’s a little more about me” as opposed to an outward perspective.


One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation.


With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. Beyond developing the content, many of the tools address how to distribute and magnify the reach....

Jeff Domansky's insight:

Useful content marketing tools you can use from Steve Farnsworth on Lou Hoffman's blog.

Mike Allen's curator insight, May 14, 2015 8:02 AM

Professional psychology doesn't need a diploma

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17 of the Best Content Curation Tools to Use in 2015

17 of the Best Content Curation Tools to Use in 2015 | Public Relations & Social Marketing Insight | Scoop.it

So how do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple; you find content curation tools to help you widen your scope! I am going to look at the top content curation tools you can use to help benefit your content in 2015....

Jeff Domansky's insight:

Julia McCoy offers 17 excellent curation tools with several that may be new to you. Recommended reading.  9/10

Nerina Finetto's curator insight, April 8, 2015 2:16 PM

 "Content curation is vital to any content campaign because it can help you get incredible content pieces to share with your audience, as well as helping you figure out new topic ideas"

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Best Content Marketing Tools for Efficient Marketers | Buffer

Best Content Marketing Tools for Efficient Marketers | Buffer | Public Relations & Social Marketing Insight | Scoop.it

When it comes to the tools we use for content marketing at Buffer—a topic we’ve yet to discuss in too much detail on the blog, until now!—I feel that we keep things quite lean. And we’re constantly learning from others about new and exciting ways to get more done in the same amount of time.


So I’ve done my best to collect all my learnings here in this post, both with the tools we use to do content marketing at Buffer and the best tools from others in the industry....

Jeff Domansky's insight:

Kevan Lee shares a complete collection of the top content marketing tools used by bloggers and marketers to create blog posts, come up with ideas, and stay organized. Must-read. 9.5/10

Marco Favero's curator insight, February 18, 2015 1:30 PM

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