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Step back for a moment and consider something more important than any surface level change...
I’m talking about your offer. Your lead magnet. The thing people are actually giving you their email address for.
What exactly is a lead magnet? A lead magnet is the bait you give your leads in order to get them to convert on your form. It can as simple as an article converted into a PDF, or as extensive as an ebook, industry report or whitepaper....
Since last year, the distribution landscape has changed considerably. One company on the old list went out of business. A few have lost a lot of their relevance. And Facebook has gotten much stronger, continuing on its path to world domination, one suggested post at a time.
Clearly, not all distribution platforms are created equally. Social networks each have certain types of people drawn to their respective news feeds—think of lunchroom cliques from high school. For marketers, it’s crucial that precious ad dollars are spent wisely on the clique that’s most likely to respond to your work. There needs to be clear objects for any distribution initiative so marketers can pair smart content with the right platform, and as a result, the right audience.
As you think about how to make your content more effective, here’s our updated breakdown of the most important distribution platforms in 2015....
Once at an earlier company, my boss asked me this: “how could he keep in touch with the latest and the best social and marketing tools out there?” While many of us may brush that aside as “generation gap”, it’s actually difficult for everyone given the sheer number of tools that are brought to the market each day, here is an old twitter tools for business list we created.
My favorite way to know which tools to test and use is usually by following Twitter experts or blogs and then testing them. While every tool has a USP, you need to find out what works best for yourwork conditions! Here are a few marketing tools you’re perhaps not using. Start now!...
In a recent survey by Smart Insights, content marketing was indicated as the top performer for driving commercial results in 2015. Needless to say, it’s becoming more and more imperative for digital marketers to create not only consistent online content, but engaging content as well. And that can be a very daunting and overwhelming process.
The following list includes 8 tools that I find particularly helpful as a content marketer. Each tool tackles a different obstacle: content management, visual content creation, personalizing email outreach, idea generation, scheduling, writing and note-taking, idea organization and content discovery....
When we do posts like this it’s always interesting to discover the top tools that most of the pros are using, because if they’re using them they must be good…right!
It’s clear that Buzzsumo is a firm favorite, with Buffer and SEMRush a close 2nd and 3rd.But what’s your favorite tool? Have your say in our poll at the end of this post....
Writing high quality content is just not good enough.First, you need to be writing the right kind of content. Then, you need to optimize it,promote it, and analyze its performance.
While this may seem like a lot of work, there are many tools that can make your life a whole lot easier.
That’s why we’ve put together this comprehensive list of content marketing tools that will help you become an allstar content marketer. ...
Are you buzzing with BuzzSumo?
I don’t know what that means, but what I do know is that BuzzSumo is a very valuable tool to have in your social media toolbox.
In this article, we talk about buzzing with BuzzSumo… eh actually no! We talk about the super features it has as a tool. So hang on in there and enjoy the ride. You’ll be glad you did!...
Content marketing is nothing without good promotion. There are a lot of people out there, furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else.
Unfortunately, it doesn’t work that way. Promotion was important before content marketing became hip, and it'll be important long after we move on to the next big growth strategy, waiting to be used by those that truly want to succeed, by those that truly want more business.
In order to maximize your content marketing performance, here are some tools that will help you promote your content....
There are marketing tools that are talked about in just about every single blog post you read nowadays. The HootSuites, the Buffers, the Mozs, and alike.
While those are great tools, they are not the only ones out there. There are lots of amazing tools that are getting people results in their business, but are not getting nearly enough air time.
I decided to ask some of my favorite marketing experts what tools they use, but rarely get talked about. Unlike most surveys, this one produced 42 marketing tools from 42 experts with no repeats.
Without further ado, here are the marketing tools you should consider, from A to (almost) Z...
Beyond the big six networks—Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest—there are dozens more that are quickly rising in usage or are super valuable for particular audiences and niches. It’s a ton to keep track of. It can be a mystery to know where to spend your time.
I pulled up some numbers on these fringe networks to maybe help you decide where it’s best to spend your time. Here are the explanations, demographics, numbers, and details on 11 fringe social networks....
Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.
The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges. This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....
Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source) 78% of CMOs believe custom content is the future of marketing. (Source) Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source) If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time....
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However, I thought I’d create this post to get you a solid start. I’ve put together a list of 11 points that your content should meet if you want it to be effective.
It doesn’t matter if your content is text, audio, or video—most of these points will still apply.
It also doesn’t matter what the content will be used for.
Great content is necessary not only for your blog and any guest posts you make but also for other channels such as social media.
Finally, before we get started, I know that checklists aren’t really fun, but they’re effective and efficient.
Finding it difficult to find the right people to connect with on social media?
Do you want to identify when someone talks about you, your product or brand on social media channels?
Do you sometimes struggle to find great content to share?
In this article, you’ll find some great answers to all these questions....
Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?Don’t worry.In this post, I’ll share social media tools that automate your marketing and save you hours every week....
Value your time online?
Of course you do!
And getting your time back is more important than ever.
If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.
The good news? Having the right tools can make your life easier.
Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.
Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....
There is a vast number of tools available on the market that help you spread the word on your content and reach a target audience.In this post I decided to show you 3 that can help with powerful content promotion strategies:Influencer outreach, Sharing archived content, and promoting your content with email....
I’ll often run across an incredibly cool social media strategy or format or tool or link and think to myself, “Whoa, how’d they do that?”
There are things like shortened custom URLs, evergreen queues, personalized recommendations, and more. And I’m so inspired by the cleverness and resourcefulness—not to mention the great value and utility—of these methods.
So I’ve gone about trying to figure them all out.
Check out my DIY tips below for putting together each of these strategies.
Everyone needs dependable tools to get their job done. A painter needs paint brushes, paint, spray guns, rollers and a ladder.
Similarly, bloggers and content marketers need tools that will produce the best results.
Here is a curated list of 24 content marketing tools from content discovery, creation to delivery....
That’s why something as simple as a PowerPoint presentation with accompanying background music and an element of user input has been shown to encourage learning. It strategically engages students in the learning process and lets teachers appeal to multiple learning styles at the same time.
Similarly, in the office a clear and well-presented chart has become a tool to elicit specific emotional reactions in employees, with the consequence of making them become more committed to a certain project.
So, without further ado, here are some of the best chart making tools out there....
Aware that the one-sided approach is less than desirable, why do marketers continue to pump out the content equivalent to this all-too-familiar bad date? In a landscape where many organizations are increasingly focused on pumping out volume, companies that stand out are those that refuse to pile on.
Rather than task their audience with consumption, and consumption alone, innovative companies are using interactive content to earn the attention of their audience and increase engagement. To give you a better idea of what we're talking about, we've pulled together a list of seven easy-to-use tools for creating more dynamic content....
Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption.
As discussed in previous posts, most B2B content falls into the dreadful content bucket. Too much “me, me and here’s a little more about me” as opposed to an outward perspective.
One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation.
With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. Beyond developing the content, many of the tools address how to distribute and magnify the reach....
So how do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple; you find content curation tools to help you widen your scope! I am going to look at the top content curation tools you can use to help benefit your content in 2015....
When it comes to the tools we use for content marketing at Buffer—a topic we’ve yet to discuss in too much detail on the blog, until now!—I feel that we keep things quite lean. And we’re constantly learning from others about new and exciting ways to get more done in the same amount of time.
So I’ve done my best to collect all my learnings here in this post, both with the tools we use to do content marketing at Buffer and the best tools from others in the industry....
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Here are nine great lead magnet tools you can use to generate a database.