Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger

10 Simple Hacks That Will Increase Your Blog Traffic : @ProBlogger | Public Relations & Social Marketing Insight | Scoop.it
We did it by better optimizing the traffic we received from each piece of content that we posted online. We decided to blog smarter, and not just harder.The good news is that you can easily do it, too.Here are the 10 ‘hacks’ that we used to optimize traffic on our own blog. Most of them will make an instant impact on your traffic growth, so plan to implement a few as soon as you can....
Jeff Domansky's insight:
Garret Moon shares 10 valuable tips to help you get the most out of your blogging.
Dean Ryan G. Martin's curator insight, January 16, 2015 9:23 AM

Reading this blog post makes me realize being a blogger who blogs every day isn't enough. Be a smart blogger instead.  

Sales Renewal's curator insight, January 17, 2015 7:40 AM

Get more from your blogging efforts by sharing and re-sharing (that's the key). When you're scheduling your blog posts, be sure to take the time to "re-schedule" them. This social sharing schedule timetable is a good guide for getting started.

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Content Planning for 2015 – How to Come Up With 365 Days of #Blogging Ideas

Content Planning for 2015 – How to Come Up With 365 Days of #Blogging Ideas | Public Relations & Social Marketing Insight | Scoop.it

Do you have a plan for your blog in 2015? Planning out your content for the coming year has a number of advantages to just writing by the seat of your pants. While there is something to be said for being spontaneous with your writing, having a plan ensures that you won’t run out of ideas or go months without posting fresh content....

Jeff Domansky's insight:

Plan. Create. Blog. It's just that easy if you start with a strategy and a plan for your blogging content.

DiegoSantos's curator insight, January 14, 2015 8:41 PM

#Ideas #ContentPlanning

Showleh Tolbert's curator insight, January 19, 2015 11:22 AM

Kalatu blogging platform has a feature that not only suggests SEO topics but also gives you ideas and places to go get ideas for blogging. Take the 21 Day Blogging Challenge with Kalatu http://bit.ly/1AC19wU ;

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7 Crucial Elements To Writing The Perfect Blog Post

7 Crucial Elements To Writing The Perfect Blog Post | Public Relations & Social Marketing Insight | Scoop.it

I was told I had to blog consistently about topics I was passionate about and interested in, and not worry so much about the layout of the post, length of the post, visuals and all the other super important things you need to take into consideration when writing the perfect blog post.


But don’t worry, i’ve simplified all of this into just 7 Simple Steps for you to follow below. At the end of this post i’ll also provide you with a Free Downloadable Cheat Sheet for you to use every time you write a new post....

Jeff Domansky's insight:

Here's a few blogging tips and best practices to help you get to the next level.

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How to find the suitable time to publish your blog posts for Maximum Exposure and Traffic

How to find the suitable time to publish your blog posts for Maximum Exposure and Traffic | Public Relations & Social Marketing Insight | Scoop.it

As I’ve said in one of the previous blog posts, initial traffic to a newly published blog post increases the ranking power of that blog post. For this, you have to find the suitable time to publish your blog posts.

Well, most of you know, it’s by timely social media sharing. You may accomplish this by using Buffer or HootSuite.

In this post, I’ll discuss only on publishing blog posts on the best time where most of your loyal blog readers are active....

Jeff Domansky's insight:

it's not just what you blog about, it's when you blog.

Marco Favero's curator insight, January 9, 2015 3:43 AM

aggiungi la tua intuizione ...

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What Are The Best Times to Post on Social Media?

What Are The Best Times to Post on Social Media? | Public Relations & Social Marketing Insight | Scoop.it

Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.So, when should you be sharing your content? Well, just follow the times in the infographic...

Jeff Domansky's insight:

Have you ever wondered when you should be sharing your content on the social web? Your visitors and followers prefer using social media sites during specific times of the day says Neil Patel.

Marco Favero's curator insight, January 8, 2015 4:07 AM

aggiungi la tua intuizione ...

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4 Content Marketing Frameworks That Jumpstart Your Traffic

4 Content Marketing Frameworks That Jumpstart Your Traffic | Public Relations & Social Marketing Insight | Scoop.it

Content marketing can be hard. It takes time and you might make a lot of mistakes along the waThe good news: You get to learn from those mistakes and improve your content and your strategies.


One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. I’d love to share my experience and strategies with you to give you a leg up in the content marketing game....

Jeff Domansky's insight:

Learn how one blog increased traffic by 2,000% with 4 simple but powerful content marketing frameworks.

Braini Habit's curator insight, January 8, 2015 11:11 PM

Survival requires adaptation. In the area of social media and social marketing it is essential to adapt to new changes and take action.

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How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide | Public Relations & Social Marketing Insight | Scoop.it
It isn't enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term.

It's the strategy part that trips up a lot of businesses. I've found that documenting your blog strategy is a great way to bridge the gap to successful execution. Check To help you get started, here's a nine-step process for creating a successful blog strategy for your business. Each step is marked by a question. Adapt it based on your business needs and experience. (And you can download a template to document each of the steps below here.)
Jeff Domansky's insight:

Here's a great collection of blogging tips and a template for strategies from Hubspot.

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Nail these 4 core elements for a powerful blog voice

Nail these 4 core elements for a powerful blog voice | Public Relations & Social Marketing Insight | Scoop.it

People always say, You have to have a unique voice for your blog to be successful. And you have to blog A LOT to figure that voice out.


Which is good advice.


But what if you want to define your blogging voicenow? Can it be done. I think it can, by nailing these 4 core elements...

Jeff Domansky's insight:

Want to develop your blog voice WITHOUT writing for months? Figure out these 4 core elements and you'll be well on your way.

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Don’t Blog Unless You Use These 11 Tools

Don’t Blog Unless You Use These 11 Tools | Public Relations & Social Marketing Insight | Scoop.it

Are you having a hard time blogging? I know I did when I first started out.


Over the years, blogging has evolved, and many new platforms and tools have been created. Most of the tools aren’t very useful, but a few are.


Here are the 11 tools that have helped make my blogging journey a bit easier and more successful....

Jeff Domansky's insight:

Neil. Patel shares excellent blogging advice and tools. Must read for bloggers new and old.

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Four Chrome design tools I can’t live without — Medium

Four Chrome design tools I can’t live without — Medium | Public Relations & Social Marketing Insight | Scoop.it

Perhaps saying that I can’t live without them is a little melodramatic, but I use these four Chrome extensions on a daily basis, and they certainly make my life a hell of a lot easier. Here are the reasons why I use them, and why I’m recommending them to you....

Jeff Domansky's insight:

If you're a DIY blogger, these four design tools will help you work faster. My favorite is ColorZilla.

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How to Get Read: 8 Ways to Take your Blog From Existence to Greatness : @ProBlogger

How to Get Read: 8 Ways to Take your Blog From Existence to Greatness : @ProBlogger | Public Relations & Social Marketing Insight | Scoop.it
But before we dig deeper, here are two more facts for you:
  • According to studies, B2B companies with a blog generate 67% more leads than those that don’t have a blog.
  • In another survey, 79% of best-in-class marketers rank blogs as the most effective marketing tactic.

Blogging is practically a given these days, regardless of your title or industry — and for good reason.


Though there are plenty of ingredients required to make it… rather than just write to an abyss, quality blog posts are one that you just can’t overlook.


But what exactly makes a great blog post? Here are eight tips to take your blog from good to great....

Jeff Domansky's insight:

Jerry Low suggests the tips that can take your blog to the next level. Great reminders.

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The Ultimate List of 95 Blogpost Ideas for Content Creators

The Ultimate List of 95 Blogpost Ideas for Content Creators | Public Relations & Social Marketing Insight | Scoop.it

Having all the best blogging tools and resources, having a plan to share  your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.


Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a blogging idea on the tip of your tongue.


I’ve captured as many helpful resources here as I can. Let me know if you have any extras you think could have made the list....

Jeff Domansky's insight:

Kevan Lee offers a list of the strategies, post types, and questions that lead to an endless supply of writing and blogpost ideas.

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If You Blog And No One Reads It Did You Really Write It?

If You Blog And No One Reads It Did You Really Write It? | Public Relations & Social Marketing Insight | Scoop.it

While some marketers have solved the content conundrum of using a blog to drive awareness, engagement and pipeline acceleration, most are just still figuring it out. Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process.

Check marks (for a marketing plan execution to-do list) and editorial high fives are given when someone writes a blog – whether or not anyone reads it. And, that’s the writing rub, many great ideas that manifest in a blog post never get read, shared or clicked – missing out on the next step of brand engagement. Underwhelming blog post performance is not attributed to wrong ideas. Rather, it’s the fact that the blog isn’t built to be found. Writing powerful prose is one thing. Building a blog post to be an always-on marketing magnet is another....

Jeff Domansky's insight:

Basic blogging strategies and a full out blueprint for beginners.

CommerceKarma Bangalore's curator insight, November 29, 2014 1:31 AM

http://www.commercekarma.com

Marco Favero's curator insight, November 29, 2014 6:33 AM

aggiungi la tua intuizione ...

María Dolores Díaz Noguera's curator insight, November 29, 2014 7:44 AM

If You Blog And No One Reads It Did You Really Write It? | @scoopit via @ThePRCoach http://sco.lt/...

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Don't Know What to Blog About? Take a Look at This Huge List of Ideas

Don't Know What to Blog About? Take a Look at This Huge List of Ideas | Public Relations & Social Marketing Insight | Scoop.it

Are you always running out of ideas for new blog posts? Need some help generating new and useful content for your readers?


It’s well known that a blog with regular, fresh content that people like to read is great for generating targeted web traffic and improving your SEO. So don’t fall victim to the dreaded writers block, keep yourself stocked up with a mammoth list of things to blog about.


The guys at Digital Marketer have put together a comprehensive list of post ideas in the infographic below....

Jeff Domansky's insight:

55+ tips to help you get your blogging mojo going in the New Year.

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How to Create The Perfect Social Media Post

How to Create The Perfect Social Media Post | Public Relations & Social Marketing Insight | Scoop.it

As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post. Just follow the advice in the infographic below....

Jeff Domansky's insight:

Neil Patel offers an excellent post on how to create the perfect social media posts. Highly recommended. 9.5/10

Audrey Meyer's curator insight, January 12, 2015 4:00 AM

Conseils pour adapter au mieux ses posts aux différents réseaux sociaux pour qu'ils soient plus efficaces.

Jaione's curator insight, January 15, 2015 6:15 AM

Nola sortu Post egokienak?

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Definitive 2015 Blog Assessment Checklist - Heidi Cohen

Definitive 2015 Blog Assessment Checklist - Heidi Cohen | Public Relations & Social Marketing Insight | Scoop.it

Whether your blog exceeded your expectations or fell short of your goals, now is the time for you to give your blog a fresh start to succeed in 2015. The beginning of the year is a good time to go through your blog and change things up.


The Definitive 2015 Blog Assessment ChecklistTo ensure that your blog has a fresh start, use this definitive 2015 blog assessment checklist that’s in the form of questions to make it easier for you to get your ideas on paper (or computer)...

Jeff Domansky's insight:

Want to improve your blog results? Heidi Cohen has the definitive 2015 blog assessment checklist. Complete with 83 questions to get your blog on track to succeed.

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12 off-the-beaten-path ways to elevate your blogging

12 off-the-beaten-path ways to elevate your blogging | Public Relations & Social Marketing Insight | Scoop.it
Do you ever find yourself slogging through blogging?

If your answer is “no,” then you’re either kidding yourself or you’re just darn lucky. 

For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog.
Jeff Domansky's insight:

Another useful collection of blogging tips.

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A Full-Time Income from Blogging in One Year: Interview with Stuart Walker

A Full-Time Income from Blogging in One Year: Interview with Stuart Walker | Public Relations & Social Marketing Insight | Scoop.it

Being able to earn a full-time income as a blogger is a dream for many people. Some are able to make that dream a reality, but most give up before ever reaching their goals..


Niche Hacks is a blog that I’ve been following for close to a year now, and ever since I first came across the site I’ve been very impressed with how Stuart Walker runs the site. If you’re not familiar with Niche Hacks it is a blog that focuses on helping readers to find profitable niches for their own websites and blogs.


The site recently turned one year old and Stuart published a progress and growth report detailing the first year of the site and its current state. If you read that post you can see a lot of interesting details about how the site has grown, but perhaps the most interesting part is that Niche Hacks is now generating a profit of over $6,000 per month.That’s a fantastic accomplishment for a blog that’s only one year old....

Jeff Domansky's insight:

Here's a really great blogging success blueprint with lots of lessons about how to build a real income from a niche blog.

Marco Favero's curator insight, January 8, 2015 3:57 AM

aggiungi la tua intuizione ...

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15+ Ways to Create New Content from Old Content | Kim Garst

15+ Ways to Create New Content from Old Content | Kim Garst | Public Relations & Social Marketing Insight | Scoop.it

As a busy business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the #1 driver of search rankings, you can’t afford not to be constantly publishing new content.


Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and re-use what you already have, and turn it into something your audience can’t get enough of!...

Jeff Domansky's insight:

Useful content marketing tips from Kim Garst. Recommended reading. 9/10

John Norman's curator insight, January 7, 2015 6:46 PM

Lots of good content recycling tips here. I have taken not of the details and intend to apply them. You should too. Well done Kim and good comments from Jeff Domansky

rodrick rajive lal's curator insight, January 9, 2015 10:22 AM

This is what most content creators will do, recycle old content to produce new content from an older content that has been tweaked and modified. As an an active blogger, I do the same with great effect. The implications for educationists lies in their ability to re-visit old posts after a lapse of some time whereby they can tweak and retouch observations according to what they have done in class. It always makes sense to re-visit old content and see how this content can be made more relevant to existing trends. While recycling might be achieved through re-posting of content as it is, a more pro-active approach would be to consider changing the title, adding more content and in addition, making necessary changes and corrections to make 'Old content' more in line with the latest in the industry. No doubt it might be difficult for content creators to continue producing good content throughout, so it makes sense to try recycling older content.

Alfredo Corell's curator insight, January 18, 2015 3:07 PM

Created or posted for marketing. But most of the tips are very helpful also for Lecturing/Teaching

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5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started)

5 Ways Blogging Can Advance Your Nonprofit Career (and 3 Ways to Get Started) | Public Relations & Social Marketing Insight | Scoop.it

These are all good reasons. Heck, I choose not to do things every day because of time or because they’re not part of my business goals. I get it.

But what these nonprofit professionals may not realize is the tremendous boom blogging can be for their careers. If they only knew how blogging could improve and impact their careers! If they did they would find the time, explore the possibilities and make blogging a priority.

Today, I have my work cutout for me!

Here are five ways blogging can grow your nonprofit career - and might just lead to another exciting career!...

Jeff Domansky's insight:

Think blogging's not for you? Not so fast. It could enhance your career in nonprofit organizations or business.

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How to Keep Your Readers on Your Blog Longer

How to Keep Your Readers on Your Blog Longer | Public Relations & Social Marketing Insight | Scoop.it

If you follow the 7 strategies I listed above, you should be able to increase the time your readers spend on your site by over 2 minutes. It worked for me, and it can work for you too.


Just don’t expect results right away as it will take 3 to 6 months for you to see substantial results. It takes time to build trust and loyalty with your readers....

Jeff Domansky's insight:

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? Neil Patel offers help.

rodrick rajive lal's curator insight, January 3, 2015 12:26 AM

Well, I guess the seven strategies in this article do make some sense for writers of blogs, such as me. A very important realization is that what we write very often is not very reader friendly, moreover this stems from the fact that a lot of writing fails to have a conversational element to it. For many, increased readership could mean increased income, for those who want to shift from part time blogging to full time blogging!

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Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples.

Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples. | Public Relations & Social Marketing Insight | Scoop.it

Okay, so here are a few opt-in form designs that I really like.


I’ve approached a few of these people to find out conversion numbers and will share that info along the way.


As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....

Jeff Domansky's insight:

Great lessons and tips to help you sign up more subscribers.

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3 Alternatives To Spending Hours Writing A Blog Post

3 Alternatives To Spending Hours Writing A Blog Post | Public Relations & Social Marketing Insight | Scoop.it
The “trick” here is to create content buckets you can easily fill in addition to the ones you fill with your own, original content. The same way you might share famous quotes for “motivational Monday” or old photos on “throwback Thursday” on your social media channels, you can find ways to create content categories, or buckets, on your blog that you don’t have to create from scratch.

I talk more about the concept of filling your buckets in my Blogstorm course, which will go live again in January, but here are some ideas:
Jeff Domansky's insight:

Relief is at hand from the grind of blogging. Bloggers take note of these three tips.

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How to Use LinkedIn Pulse to Drive Traffic and Subscribers

How to Use LinkedIn Pulse to Drive Traffic and Subscribers | Public Relations & Social Marketing Insight | Scoop.it

If you’ve spent any time learning about blog promotion, then you know that guest posting is one of the most popular ways to grow a following on your blog.


Publishing on LinkedIn is similar to guest posting and you can now start reaching LinkedIn’s 332 million members.


Here are a few reasons that you might want to experiment with publishing on LinkedIn....

Jeff Domansky's insight:

Want more targeted traffic and email subscribers? Find out how to leverage Linkedln Pulse today!

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How does Google judge quality content?

How does Google judge quality content? | Public Relations & Social Marketing Insight | Scoop.it

Everybody talks about the need to provide quality content on your site if you want to rank well in searches. But how do search engines identify quality content?


Successive Google algorithm updates (culminating in the recent Panda 4.1) aim to refine results so that they match the intent of the search query and deliver the most comprehensive, accessible and well-written answer.


Put simply, Google (and other search engines) are always looking for genuine quality content, and are increasingly smart at finding (and dismissing) pages that try to game the system.


For example, Google’s Hummingbird algorithm restructure from last year enables it to better understand the meaning behind search queries as well as the semantics behind content.


So what should you focus on if you want to produce content that search engines will recognise as high quality? Here are five key factors that we have identified....

Jeff Domansky's insight:

If you're a blogger or social marketer, this is essential reading. These 5 tips will help you understand how Google ranks content and what you need to do to get better ranking for your content. 10/10

Gerard Downey's curator insight, November 29, 2014 4:09 PM

#local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ www.dgdmarketing.com/blog/

Loreau Jean Louis's curator insight, November 30, 2014 3:52 AM

ajouter votre aperçu ...

Marilyn Moran's curator insight, December 1, 2014 8:16 PM

Good points and tips here on producing quality content that will make the search engines happy.