Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Meet the artificially intelligent sales gorilla that closes deals faster

Meet the artificially intelligent sales gorilla that closes deals faster | Public Relations & Social Marketing Insight | Scoop.it

By now, every business knows it has to be smart in its online strategy. Gone are the vanity metrics of yesteryear, with numbers of downloads, visitors, and the like. Now it’s all about user engagement, customer loyalty, and business results.

This startup based in Singapore and India is using AI to automate a lot of what goes into generating sales leads and acting on them fast.


More and more sophisticated tools are coming into the market to help with tracking what’s actionable that really matters to the business. Conversion rate optimization, funnel analysis, real time heat maps, abandoned cart recovery, sales lead generation – there are tech tools for all that and more. The trouble is many businesses are just not equipped to derive insights from these tools or act on them. Small and medium businesses (SMBs) especially can’t afford to hire high caliber data scientists to make the best use of the tools for customer retention or sales closure.

That’s where Lucep comes in. This startup based in Singapore and India is using artificial intelligence (AI) to automate a lot of what goes into generating leads and then acting on them fast. Sales Gorilla is the name of its AI engine behind the Lucep app....

Jeff Domansky's insight:

Need sales? Get an AI gorilla on your team!

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How The Grid Will Automate Web Design Without Killing The Designer

How The Grid Will Automate Web Design Without Killing The Designer | Public Relations & Social Marketing Insight | Scoop.it

Can you replace a human designer with artificial intelligence and machine learning? That's the question, more or less, which will likely plague The Grid long after the company launches its new website creation and hosting platform.

The Grid’s sales pitch is that creating a beautiful looking website geared towards your intentions shouldn't be harder than giving it content—images, videos, and text. But it also wants to be able to respond to your shifting demands. Want more people to share your content on social networks? You can indicate that's one of your goals and the site will adjust accordingly....

Jeff Domansky's insight:

Can AI do great creative design? The Grid hopes so but time will tell.

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Artificial intelligence is changing SEO faster than you think

Artificial intelligence is changing SEO faster than you think | Public Relations & Social Marketing Insight | Scoop.it

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I’ll take you through some clear examples of how some of the old rules of SEO no longer apply, and what steps you can take to stay ahead of the curve in order to continue to provide successful SEO campaigns for your businesses.

So what is artificial intelligence?

There are generally three different classifications of artificial intelligence:

  • Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess).
  • Artificial General Intelligence (AGI): This is when the AI can perform all things. Once an AI can perform like a human, we consider it AGI.
  • Artificial Superintelligence (ASI): AI on a much higher level for all things (e.g. beyond the capabilities of a single human)....
Jeff Domansky's insight:

John Rampton offers a useful intro to artificial intelligence in this post.

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