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If Twitter’s value is telling you what’s happening 10 to 15 minutes before everyone else, why isn’t the feature that does that best at the front and center of the app?
Two major news events unfolded this week with the kind of incremental and quickly evolving updates that made Twitter an ideal place to follow both. On Wednesday, a group of congressional Democrats staged a sit-in on the House floor to protest gun violence. And on Thursday, Britain voted to leave the European Union. Throughout both, informed insiders tweeted bits of news and information you simply couldn’t find elsewhere. But unless you were already following those people, or saw a retweet, their updates may as well not have existed; they were trees falling in empty forests. It doesn’t have to be that way.
Twitter is built on a follow model, which is great for some use cases, but also means you’re going to miss a lot of great stuff from people you don’t follow. Unless you followed certain Democratic lawmakers, you likely missed lots of action from the House floor during the sit-in this week. But there’s a solution to that: A Twitter that temporarily inserts relevant tweets from the right people at the right moment into your timeline would be a much more useful Twitter. Amazingly, this Twitter already exists but is buried puzzlingly deep within the platform’s user interface.
Twitter CEO Jack Dorsey is fond of pitching his service as the place you go to see what’s happening 10 to 15 minutes before anywhere else. And it’s true — possessing this information is what’s helped grow Twitter to over 310 million active users. But the company has struggled to grow beyond that, largely because the information Dorsey references is very, very difficult to unearth.
Let me warn you, this plan is hard-core, but it will deliver hard-core results!
If you follow these tips (without skipping any steps) -- I can almost guarantee you’ll see a difference at the end of only 7 days.
Then, it’s just a matter of repeating what you’ve learned. So much of Twitter success is tied to consistency.
Are you ready to get started? Make a promise to yourself that this is going to be YOUR best year on Twitter!
So, what do you think? Let’s end that cycle today.
First, you need to tidy up your Twitter timeline. (stop tweeting crap no one wants to read)
And second, you're going to start using visuals on Twitter the right way.
Deal?
Here’s 21 ways you can use visual marketing to brand your business and captivate your Twitter audience.
Snapchat's daily user base grew by an estimated 36% since December 2015, at which time reports said it had 110 million DAU. Twitter does not officially break out its DAU numbers, but its monthly active user (MAU) numbers have been stagnating in the last year. In the first quarter of 2016, Twitter's user base grew just 3% YoY.
Despite this, Twitter still has two significant advantages over Snapchat.
First, Twitter's users engage with content, which is critical for publishers. Approximately 59% of Twitter users go to the social media platform for news content, according to new research from Pew. Users also engage with brands' content through Twitter. Coca-Cola, for example, has three million followers.
Snapchat users, on the other hand, primarily use the service for private communication with their friends and family. In fact, 71% of users only access the app in order to send photo and video chats to their peers, according to a Defy Media and variety survey....
Snapchat Inc. has 150 million people using the service each day, said people familiar with the matter. That makes the four-year-old messaging app more popular than Twitter Inc. by daily active users. Snapchat has been growing quickly, boosted by its popularity among young people. The app had 110 million daily users in December, said the people, who asked not to be named because they weren’t authorized to speak about the numbers. Twitter, which was founded in 2006, has less than 140 million users interacting with the service daily, according to an average of analysts’ estimates surveyed by Bloomberg. The short-messaging service was once the largest social network after Facebook Inc. but has since been surpassed by Facebook’s other apps, including Instagram, Messenger, and WhatsApp....
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? Below is a list of 10 brands -- even those in seemingly "boring" industries -- that are consistently tweeting out great content. (And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.)....
Twitter wants to make it easier to find new internet friends. A new ‘Connect’ tab on Android and iOS will link you to people and accounts it thinks you’ll enjoy following.
Although Twitter already has a ‘Who to follow’ section with a few suggestions, the idea is that Connect can give people an all-in-one hub for finding new and interesting accounts.
To come up with the suggestions, Twitter mixes in data such as who you currently follow, tweets you like, popular accounts in your local area, current trends, and more. When you open up the Connect tab, Twitter will show you why it’s making those suggestions, and it says suggestions will get better over time.
Though Twitter previously allowed you to view contacts from your address book, these are now available along with other suggestions through Connect. As before, Twitter will alert you when someone in your address book makes an account for the first time, too....
In a sea of 6,000 tweets per second, how do you make yours stand out? Till now, Twitter has claimed to register over 1.3 billion users, out of which 100 million users are active on the micro-blogging website every day. Among those users are your brand’s target audience. If you play your cards right, you can reap all the benefits of this massive social media platform. But, Twitter can be tricky. You only get 140-characters and there is no edit button anywhere, which means your one mistake could reach millions in a second. That’s why it is important to play smart. One way to do that is to maximise the impact of your tweet with data-driven design hacks — which we’ve covered in this article. Another way is to post tactical content. To help increase your brand’s reach on Twitter, we have researched and curated some of the most successful Twitter case studies....
Are you struggling to keep up with your Twitter activities? Looking for a way to streamline your Twitter marketing? YThe right productivity tools will help you manage your Twitter marketing more effectively and free up your time for other tasks. In this article you’ll discover six tools and techniques that will boost your productivity on Twitter....
There are some great apps for creating images on Twitter.In fact, there are so many that it can be difficult to know which one you should choose. That’s why I put together this list of my five favorite apps for creating images on the go!...
According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact.
So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high!...
Adding social sharing buttons can increase the amount your content is shared immediately by 700%.
But here’s an even bigger problem. Of the sites I see with sharing buttons, less than half of them have properly optimized their tweet button, which could be killing a lot of social shares. This is happening even with the content sites of Fortune 500 companies.
Here are the four key elements of an optimized tweet button and an explanation of why it is important....
We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers.
(Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...
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The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.
Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.
Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....
In this post, I'll show you how you can use SocialBro to segment your Twitter audience. You can use this data to find the people you should be connecting with.
You'll be able to create targeted audience segments for your specific Twitter goals.
In doing this, you'll create your own perfect Twitter marketing strategy. And you'll have people chomping at the bit to read your tweets.
Looking for a comprehensive guide on Twitter analytics? This is the only guide you will ever need. Before we start, think about the following… How much time do you waste on Twitter? (too much!!) When was the last time you analyzed your tweets to figure out what works and what doesn’t work? When was the last time you analyzed your audience to make sure you are attracting the right people? What happens when traffic from Twitter arrives to your website? What actions do they take?....
Via massimo facchinetti
Juan Andres Muñoz was in his bedroom when he first tweeted news of Osama Bin Laden’s death to hundreds of thousands of followers of CNN’s Spanish language network, CNN en Español.“ I remember I was at home, and back at that time we didn’t have a lot of people working on social – I was doing a lot of the tweeting myself. I saw emails coming in, and everything indicated that it would be a big big story. As soon as it was confirmed by CNN, I tweeted immediately from the main CNN en Español account.“ I tweeted that from my room. It went all around the Spanish-speaking world, and ended up being one of the three biggest breaking news tweets on the event.” That experience confirmed to Juan just how effective social media could be in spreading news and information....
Twitter will soon allow users to include more content in their tweets, even without increasing the platform’s 140-character limit. Specifically, Twitter announced four new features coming to the platform over the coming months, including two tweaks to the way a tweet’s character count is measured. First, @names will no longer count toward the 140-character limit, so users can add more words to their replies without removing usernames from a conversation.In addition, media attachments such as photos, GIFs, videos, polls and quote tweets will no longer count toward a tweet’s character limit. This feature was originally rumored by Bloomberg earlier this year. Next, Twitter will introduce the ability for users to retweet and quote tweet their own tweets. Finally, Twitter is removing the need for users to place periods before usernames when they want replies to be viewed by all of their followers. Instead, Twitter said, “New tweets that begin with a username will reach all of your followers … If you want a reply to be seen by all your followers, you will be able to retweet it to signal that you intend for it to be viewed more broadly.”...
How I Use Automation To Manage Scheduled Tweets Let’s start with the how, because I know sharing processes can really help those who may just be starting out.
Last December, I wrote a post on the exact process I use for distributing content, so if you’ve got the time I encourage you to take a peek.
There are three main tools I use to schedule my tweets (personally and professionally): - Klout
- IFTTT
- Sprout Social...
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store.
In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik. The switch boosted the app from sixth place in Social Networking to first place within News, according to App Annie.
But why? Twitter didn’t immediately respond for comment, but the change is a quick way to boost its visibility within the App Store’s rankings and bring in new users.
Ten years ago today, Jack Dorsey sent out the first tweet. Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. Despite protests from investors, the company launched officially July 15, 2006. Still, I like to think of this day as the “real” birth of the service.It is no overstatement or social media hyperbole to say that Twitter has changed my life. Although I am known (somewhat?) for writing the best-selling book on Twitter the platform has altered my path in profound ways.I could spend days recounting the real personal and business benefits of Twitter, but allow me today to tell you one story, one of my favorites....
Where your business is concerned, how do you use Twitter? Do you listen? Do you create connections? Do you sell? (I do none of those things. Mostly I just tweet links to new posts. I know, shame on me.) But someone that does know a lot about using Twitter for business is Mike Dane, the PR Manager for TruConversion, an analytics and feedback application that helps you improve revenue with tools like visitor session playbacks, heat maps, conversion funnels, form analytics, surveys.... Here's Mike: While there is no one right way to use the platform, success leaves us clues. That is why we've come up with twenty strategies to help you get the most out of your Twitter marketing efforts:
Via Daniel Watson
Twitter has an amazing, yet somewhat little-known Advanced Search tool to help you find exactly what we’re looking for.Looking to find your next customers? Advanced Search can help. Want to measure the happiness of your current customers? Yep, Advanced Search is what you need.Advanced Search is a goldmine for marketers and small business owners. In this post I’m super excited to share some top tips and tricks to help your business win with Twitter Advanced Search....
Over recent months, there has been a lot of debate about the future of Twitter.
Growth has halted, share prices have fallen, and some are even saying #RIPTwitter.
With all that in mind, the future of Twitter still feels extremely exciting, though. It feels like something big is afoot. And in order to kickstart growth and get people excited again, Twitter has been rolling out a range of great new features and updates.
In this post, I’d love to give you the lowdown on Twitter’s newest features and also share some thoughts on where it may be heading in the future.
Esurance proved that a less expensive pregame Super Bowl ad can actually create more buzz than an in-game spot, which cost $5 million per 30 seconds. What's more, the brand chiefly leaned on Twitter—not Facebook—to accomplish its feat.
With the exception of #SB50 and #SuperBowl, the brand's #esurancesweepstakes hashtag was seen more than any other combination of words in Twitter conversations on Sunday evening, said Nancy Abraham, vp of integrated marketing communications for the San Francisco company. She said Twitter supplied her with that information Monday.
"And if you count retweets, we're No. 2 only behind #SB50," Abraham added. "There was no other [consumer] brand on that list."
Her company has been tweeted about 2.92 million times since its 30-second spot ran prior to this year's Big Game. The #esurancesweepstakes hashtag, in particular, has been tweeted 2.48 million times, which Abraham and her team said helped generate 1.5 billion media impressions. ...
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Alex Kantrowitz wonders why Twitter's best features are buried from easy use?