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According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there. How Pinterest Works Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales. If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...
The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even using the network in rather creative ways. If your small business or nonprofit is not yet using Pinterest, now is a good time to take a look at how it might fit into your overall digital communications plan. Remember, anyone can just pin their products to Pinterest. That’s boring. Look beyond the obvious and find more creative ways of drawing people in and encouraging growth and repinning activity. With that in mind, here are 5 ways that small businesses can use Pinterest more effectively....
Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren't capitalizing on Pinterest's engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies. "Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. "This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see."...
Everyone loves the new visual bookmarking site Pinterest which grew by a staggering 400% in 2012 to nearly 40 million users. But how can you take advantage of the insane virality of this social network?
Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed. The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....
Do you lie in bed at night dreaming of getting a link from some high-profile blog like ProBlogger that would send you thousands of visitors and give your blog the exposure you need to take it to the next level?
I’d rather have Pinterest. Don’t get me wrong: I’d love to have Darren share a link with his audience to one of my photography marketing posts. However, the reality is that you’ll get far more traffic, exposure, and income from Pinterest, regardless of your niche.
I believe that blogs in any niche, not just DIY crafty blogs, are missing out on huge amounts of traffic and exposure if they are ignoring Pinterest. If you want to see your blog grow in leaps and bounds in 2013, you’ve got to pay attention to Pinterest....
Ikea UK pops on Pinterest and provides some great examples of boards showing other brands how it should be done. Pinterest saw massive growth in 2012 and this is set to continue in 2013 as people continue to engage with photos and videos. Pinterest is a great platform for businesses and brands to raise awareness and to literally show off their products. Here are 5 reasons to join Pinterest today.
A great example of how to use Pinterest comes from Ikea UK...
In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too.
With 104 million visits in March 2012, Pinterest became the third most-trafficked social media site, moving ahead of LinkedIn (86 million), and trailing only Facebook (7 billion) and Twitter (182 million). With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand's online visibility and boost your search engine optimization (SEO). Here are 15 easy opportunities to take advantage of...
At last, the moment we have all been waiting for – (drumroll, please) – it is now (sort of) possible to schedule pins on Pinterest! Pinterest has proven a vital platform in 2012 for businesses, blogs, and individuals promoting their own products. [...] [Useful for Pinterest peeps ~ Jeff]
Via Thomas Faltin
Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the reach of their business through engaging visuals and a platform designed to make sharing quality content simple. But marketers have limited time, especially when new social networks seem to pop up all the time. The good news is that there are several tools that can help you use time more efficiently on Pinterest. And many don't cost a penny to use. Here's a look at five free tools that can make your marketing efforts on Pinterest more effective... [Five, count 'em, five effective Pinterest tools ~ Jeff]
The way Pinterest grew had little to do with Silicon Valley wisdom. Pinterest, which CEO Ben Silbermann describes as a tool that helps people find inspiration, is now the third-largest source of referral traffic on the Internet.
But growth wasn’t easy for the company, Silbermann told a rapt audience at Y Combinator’s Startup School at Stanford University on Saturday.
The way Pinterest grew had little to do with Silicon Valley wisdom. It was about marketing — mostly grassroots marketing — not better algorithms.
In 2010, three months after Pinterest launched, the site had only 3,000 users. But some of them were active users, and those people loved the site — and both of those categories included Silbermann himself.
“Instead of changing the product, I thought maybe I could just find people like me,” he said.
So Pinterest started to have meet-ups at local boutiques, and to take fun pictures of people who attended them, and to engage with bloggers to do invitation campaigns like “Pin It Forward,” where bloggers got more invites to the site by spreading the world....
[Really like Silberman's thinking about launching a product and avoiding groupthink ~ Jeff]
Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business. Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)...
The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it. It seems that everybody is jumping on the Pinterest bandwagon these days, but how many brands are using the fastest growing social media platform effectively? More importantly, what tactics should brands be employing to drive business through Pinterest? These questions were recently addressed during the Pinterest Power:How to Use Pinterest to Drive Brand Awareness, Sales and Engagement webinar hosted by PR News and featuring a panel that included Marcy Massura, digital supervisor and strategist at Weber Shadwick, Jill Morris, managing director, Not For Sale and Travel Channel’s social media director Nisha Chittal.... [Here's a set of basic tips for business using Pinterest - JD]
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We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards. Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....
If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start.... In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....
... According to a study by SimplyMeasured, 69 of the world’s top 100 brands now have Pinterest accounts, and Pinterest is still driving more traffic to websites and blogs than Twitter, LinkedIn, Google+, or YouTube. For right now, Pinterest doesn’t seem to be going anywhere, and the stats for marketers are still very encouraging. One in five Pinterest users have purchased something they’ve seen on the site, and when they do buy, they spend around $80 per purchase — twice that of Facebook buyers. And now, Pinterest is shaking things up — there have been some very interesting changes to the service in the last few months. Let’s take a look at some of these recent additions and modifications, and what they mean for content marketers....
Marketers have a new tool available to them with the release of Pinterest’s Analytics Tool for Businesses. Late last year, Pinterest began rolling out new business tools for companies using the social media platform, and Pinterest Analytics is the next logical step to help marketers use the medium successfully. Many brands and companies have taken to Pinterest to promote products and share content. Rather than tell customers about your product, Pinterest makes it possible to show what you have to offer. And the online scrapbooking site allows your customers to share your content that they find interesting as well. This is where the new Analytics feature comes in. Now you can track, in any given period, what content your customers are engaging with the most. What content resonates with your audience? What is driving traffic to your website? The new tool offers several useful pieces of information for business users to track. Here’s an overview of the new tool and its unique features...
... Now this wildly pinned post from ecokaren—which received over 490,000 pageviews and was pinned more than 129,000 times—is about … how to wash a washing machine. Woah, did you read that right? 129,000 pins and 490,000 pageviews? Yup. You read that correctly. And the post is about washing a washing machine? Yup. Again, you read that correctly. I was shocked too when this old post started receiving crazy traffic without my trying, never mind that it was from a newly un-shrinkwrapped social media site called Pinterest. One person’s pin of the post was repinned over 1400 times and has more than 300 likes. I should buy her a drink! Or maybe send her my homemade laundry detergent....
Pinterest is really popping. It has quickly become one of the fastest growing social networks. According to a recent Pew study, 15% of American internet users are on now Pinterest—just barely trailing Twitter at 16%.
While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic thanGoogle+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved. There’s a process to everything though and like all things, you will have to put the time and effort into it before you start seeing results. Here we will focus on the ways you can improve the content you’re posting, how you can use Pinterest to direct traffic to your site and ways you can optimise it for SEO purposes....
8 Awesome Pinterest Marketing Tools... During the last few weeks, every time I mention Pinterest I hear comments like, “Oh yeah, they send us a TON Of traffic” or “We get more traffic from Pinterest than even Twitter!” So if Pinterest hasn’t made it on to your To Do list, it’s time. Here are 10 great Pinterest Marketing tools to help get you excited about using Pinterest.... [This is a really useful resource. Thanks to Jenneil Peters for sharing it. ]
Via Kelly Lieberman
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business. My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.
So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.
Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?...
[This is a positive development for marketers with one caveat. Watch for the terms of reference. Pinterest owns all material posted; not always the right situation for every business. ~ Jeff]
How can you use your content marketing strategy on Pinterest, the hottest new site for social business sharing? Tips for getting found, known and getting clients. ...For sure, this new social site is a no-brainer for retail stores and e-Commerce sites. However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Content marketing is a focus for many agencies and businesses alike. Here are few things to share on Pinterest as a part of your content marketing strategy... [Several good tips on how to use interest for marketing ~ Jeff]
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network. What’s the attraction you might ask? Visuals. The site has tapped into the rapidly growing trend for images and videos. There are no blog posts or articles, just attractive, poignant, funny or touching images. It’s fun, effective and hugely popular with over users to date. If you are considering adding Pinterest to your digital public relations toolkit take a look at how other brands are using the site. Learning from the pros can help you to avoid making mistakes and start achieving the benefits quickly.
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest. Getting lots of pins from your blog posts can increase engagement and drive traffic. It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links. Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement. Below you will find 4 tips to get more traffic to your blog from Pinterest.... [Mitt Ray offers practical Pinterest tips to help grow your blog traffic - JD]
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Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips.