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Businesses both big and small now choose to be on LinkedIn for a number of reasons. Not only is it a social network for professionals, but it’s also a great way to get in touch with other businesses and potential employees.
LinkedIn can also be the social media platform of choice when you want to make announcements or updates to be seen by your employees. These announcements can range from a successful product launch to a new blog post on the company site. LinkedIn’s highly professional environment opens your eyes to different opportunities in the corporate world. Here, you can find advice, new content and think pieces that can stimulate your mind and give you a new perspective on what’s going on in the world of business...
I used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.
But all of this changed, when I came across an Australian entrepreneur called Alex Pirouz.Alex has used LinkedIn to... •Get featured in over 50 media publications without sending out a single press release •Grow his business advisory firms by over 328 per cent by securing joint venture partnerships through LinkedIn •And generate thousands of leads whilst spending $0 on advertising or marketing...
Some of our members have confided that they've put off publishing on LinkedIn because they don't feel their profiles are up to snuff and they want to spiff up first. That's like waiting to plan a great beach vacation until you've lost five pounds.
In the interest of helping my fellow poolside professionals dive right in, here are a few quick fixes that anyone can and should do to improve their professional profile in less than 10 minutes:...
LinkedIn may be the worlds largest professional social network, but if it's not careful, it could face major competition from an increasing number of niche networking startups.
... “If enough of those sites get popular, and if LinkedIn does not do something to bring in those types of users, then they could be threatened one day from all of those users looking for resources that are better suited to their needs,” says Gartner analyst Brian Blau. He calls that phenomenon “death by 1,000 pin pricks.
”The fact is, bigger is not always better in the world of social networks. That’s no big secret in Silicon Valley today. Mark Zuckerberg is shelling out billions of dollars for small messaging apps like WhatsApp that are vying with Facebook for attention on phones and tablets across the globe, and he’s been all but shouting from the rooftops about how he is disassembling Facebook as we know it, transforming it from one big app that does everything, to many smaller apps that do just one thing.....
With the professional network becoming a powerhouse, people need to step up their game to get noticed. Here are a few easy ways to do so.
Recently LinkedIn exceeded 300 million users, with more than 100 million located in the U.S.
The major reasons people are turning to this professional network is it's a veritable powerhouse of hiring, selling and learning. People are able to build personal brands, establish themselves as thought leaders and even bring in new leads to a company. Here's how to make LinkedIn work for you.
Lana Khavinson, Small Business Segment Marketing Lead at LinkedIn, says most people who come to LinkedIn already have a professional mindset, and they are looking for all kinds of content--from articles and blog posts to infographics and charts--that will help them with their current role or that will help them further their career.
So it’s important to consider what information you can provide that will help them with their current or future endeavors and will keep you at the top of their minds when they are at a point of need. This can include content like best practices, tips, trends, and industry thought leadership pieces.
But it's not enough to simply create great content. To get potential customers to notice you, you need to promote it the right way. Here are four insider tips to bring your content to the masses....
One of the easiest ways to boost your professional brand on LinkedIn is to find other like-minded professionals to connect and exchange ideas with in LinkedIn Groups. But with so many great conversations, up-to-date news and valuable information available, people often ask, “Where do I begin?” Today, we’re pleased to introduce a new destination designed to help you manage your participation in and discover LinkedIn Groups more efficiently and effectively....
There are undeniable benefits to networking with professionals on LinkedIn, but you're not the only person who thinks so. Here's how to compete...
Two every second: That's how many people join LinkedIn as new members, many of whom hope to exploit the platform's rich resource for industry contacts. That means that by the time you finish reading this article, you’ll have on average 250 people and counting to compete with for the professional world’s attention.
What you do with your LinkedIn profile can mean the difference betweengarnering views and job prospects and alienating potential employers. But before you even consider your strategies for interacting on the popular social media site, you must first look inwards--at the state of your profile.This infographic from social media agency Link Humans shows you how to stand out from the crowd and put your best profile forward....
Do you want to learn how to present yourself and your business on LinkedIn?
Are you looking for a resource to guide your LinkedIn marketing efforts?
Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.
Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....
If you want to maximize your LinkedIn engagement, check out the following statistics and tips byQuicksprout. While the total number of LinkedIn users and uniques have slightly increased over the past two months — 277 million and 184 million, respectively — these tips for when and how to post on LinkedIn will increase your number of engaged users.
Some additional LinkedIn stats to keep in mind: Thirty-eight percent of LinkedIn visits are from mobile devices, the average user spends 17 minutes on the site per visit, LinkedIn members join seven groups on average and there are two new LinkedIn members per second.
Learn the best time to post, the best frequency, and the best content to help your LinkedIn marketing strategy succeed.A quick glance at a chart of the Internet’s fastest-growing social networks reveals what you likely already knew (Instagram is growing like mad) and what might be a surprise: LinkedIn is the third-fastest-growing social network....So the question becomes: How best to take advantage of this expanding interest in LinkedIn? Though the network isn’t analyzed in quite the same detail as Facebook and Twitter, there still exist several stats and tidbits that can help you improve your LinkedIn marketing and engage with your followers....
Your LinkedIn profile is front and center in your networking strategy. Here are some great posts on how to optimize your profile.
Did you know you can publish your articles on the LinkedIn publishing platform?
Do you want to build more authority in your niche?
LinkedIn is opening up its publishing platform to all 277 million+ members!
In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence....
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As marketing professionals, we often look to the trendsetters in the industry to understand how to improve upon our own efforts.
...Of the top 10 most influential brands globally, publishers like The Wall-Street Journal, Financial Times and Mashable make up half of the list, underscoring the value of content in engaging customers. Technology companies make up the second largest industry represented, with Microsoft, Hewlett-Packard, IBM andSalesforce.com leading the way.
What do these leaders have in common, and what can you take away from their efforts and apply to your own content marketing? Three simple practices: - They continually update users on industry news. - They release new and engaging content tailored to specific audiences. - They add their voice to relevant conversations that their audiences care about....
To many people, LinkedIn seems like a chaotic, confusing mess. It can feel like there are too many strangers trying to connect with you, too many people trying to sell you something, and too much content that isn’t relevant to you. Or, it can feel like the worst parts of high school where the popular people are interacting and by contrast, you feel ignored or rejected.
Before giving up on LinkedIn, though, I recommend taking a closer look at how other people are successfully using it to benefit their careers and businesses. I asked some LinkedIn fans to describe the details of how they use the social media site. This article is long because they had so much to say, but persist in reading it and I think you will be inspired....
Want to get as hands on with digital media as you can? Here are 20 examples of winning LinkedIn groups you can join to find out more!
...To grow your circle, we emphasize participating in the thousands of communities available to you as a member of LinkedIn. If you want to check out our guide on connecting with influencers on LinkedIn, click over to it here.
Some of the best groups don’t have the most members or links to share; rather they offer top engagement, frequent discussion, and a dedicated community willing to hear out your concerns. That’s why we’ve gone through the trouble to point out some of the most superb groups you can join as a digital marketer. Here are our top 20!
On May 5th, LinkedIn will celebrate its 11th birthday.It announced last month that 300 million people had signed up for the professional social network. This evening, LinkedIn will report earnings for first quarter of this year, which analysts expect to surpass the company’s own guidance.
Despite all these positive signs, there is one question that has dogged the network for the majority of its history: What is LinkedIn actually for?Establishing a clearer identity is crucial to LinkedIn’s future.
While more than 300 million people have joined, LinkedIn’s most recent filings suggest that the number of people who log in at least once a month is probably closer to 200 million. Growth in US monthly desktop users and desktop pageviews both slipped into negative territory last year (though visitors from mobile are climbing)....
How do you use LinkedIn? Chances are, your favorite uses (especially if you’re a power user) involve the off-brand ideas and innovations the company doesn’t tell you about and the majority of casual users don’t know. On that front, I reported in October on the 2013 research of LinkedIn consultant and expert Wayne Breitbarth in the most read Forbes article here.
Today Breitbarth has provided me with a 2014 update as an exclusive to Forbes Entrepreneurs. The new research comes on the heels of LinkedIn’s Q1 earnings results. In its official statement LinkedIn reports a total user base of 300,000,000 worldwide and revenue from its Premium Subscriptions of $95.5 million. This is an increase of 46% over Q1 2013 (and 20% of total revenue, a percentage that remains consistent for the first quarters of both 2013 and 2014)....
Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.
We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?
It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....
We know that for brands, building relationships through a content strategy is a marathon, not a sprint; it’s a fact of content marketing....
Here’s how the Content Marketing Score works. It measures member engagement with your Sponsored Updates, Company Pages, LinkedIn Groups, employee updates, and Influencer posts (if applicable). It then gives you a single score, ranked against your competitive set. You will also get recommendations about how to improve your score based on different levers you can pull to give you more reach, frequency and engagement.
You can filter your score by region, seniority, company size, job function, and industry.By tracking performance on a monthly basis, you get a powerful snapshot on how well you are engaging with your audience over time. With this knowledge, you’ll be empowered to upgrade your strategy to optimize engagement within your target....
A recent report commissioned by LinkedIn caught my attention, mostly because it focused on the small to medium-sized business market and how they’re using the platform.
I know what you’re thinking! It’s such a shocker that LinkedIn’s research reveals they come out on the top of the pile. But based on my experience working with clients, especially those in the B2B space, to help leverage the power of LinkedIn for business growth, this report is validating a lot of what we find to be true, so we thought it made sense to cover it here....
Discover how to use sponsored updates, visual media and showcase pages on LinkedIn Company Pages to drive clicks and engagement.10 ways to make your LinkedIn Company page more useful....
LinkedIn introduced two new tools for content marketers today. Here's what they are and how you can use them in your marketing.
Do you want to learn how to present yourself and your business on LinkedIn?
Are you looking for a resource to guide your LinkedIn marketing efforts?
Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.
Each of these articles will help you understand and master a specific part of the LinkedIn networking platform....
If you use Lead Builder and Premium Search, then you already know how effective they are for sales prospecting in LinkedIn’s 277M+ member base. You probably already know the basics, like how to create lead lists using custom criteria to find new accounts. But there are a few tricks you may not be using that make these robust sales solutions extra lethal.
Search your named accounts to find the buying committee, not just a single prospect
Multi-threading into an account not only gives you a better understanding of the stakeholder map, it also gives you more access points and increases your chances of making the sale. LinkedIn recently conducted a sales prospecting survey of several thousand sales professionals. We asked sales reps about their performance against quota and then compared it against their LinkedIn sales prospecting activity....
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Nice 'n easy tips for better LinkedIn brand pages.