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I joined LinkedIn in the very early days, but then went years without getting a single piece of business from the social network. Fortunately, this changed when I started publishing articles, and now I have written over 500 posts. Almost overnight, LinkedIn became an important source of new clients. Selling morphed from an annoying necessity to an easy and enjoyable process: I just answer my email. Using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and to sell a distant second. This notion – win customers by selling less – is counter-intuitive. Let me explain….
You just can’t grow your blog or your brand these days without having a social presence – so everyone races to create their Facebook page, and their Twitter profile, and their Instagram portfolio.
Right?
But in all the busy-ness, the one platform that always seems to be ignored is LinkedIn.
Okay, sure: it might not have the billion-plus users that Facebook has, and you won’t find LinkedIn feeds at the bottom of a television broadcast like you do with Twitter.
So is LinkedIn even worth your time? Isn’t it just for job-seekers?
As we’ll cover below, not only do I think LinkedIn is the best social media platform out there for every blogger, it’s the only one I use....
To social selling expert Jill Rowley, ABC doesn't mean "always be closing." It means "always be connecting." She believes that because a sales rep's network is their net worth, salespeople should live on LinkedIn, researching and requesting thought leaders, industry influencers, and potential prospects. The upshot of this mantra is that sales reps should be connecting with people they know online, but have never met in person. And the difference between being perceived as a valuable contact rather than a stalking stranger in these situations comes down to your LinkedIn request. "I'd like to add you to my professional network" just isn't going to cut it.LinkedIn allows you to write personalized invitations that contain up to 300 characters -- take advantage of this real estate to make a strong first impression. Confused about what to write? Let the following template be your guide....
I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. While Instagram, Snapchat, and many others are great platforms, LinkedIn is the single best tool you have at your disposal to build your own brand. (highlight to tweet) I want to shed light on LinkedIn’s top personal brand-building features....
LinkedIn Publisher (LinkedIn Pulse) can be a powerful vehicle to share your message and position you as an expert in your field, but only if you use it the right way. When misused, LinkedIn Publisher can damage the perception that current and potential business connections have of you, ultimately affecting your bottom line. Your recent posts will be first to show on your LinkedIn profile. This means that it’s very likely that your profile visitors will click on your latest posts, and if they don’t like what they see, they’ll quickly move onto the next profile. Similarly, current connections receive a notification every time you post an article on LinkedIn. If your content is subpar, they will probably run in the opposite direction next time they’re notified that your new article is live. Furthermore, they might dismiss you as a low-quality business connection. That’s why you must avoid the seven costly LinkedIn publisher mistakes below....
Is social selling part of your LinkedIn marketing strategy? Do you know how to measure and track your efforts? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.
You’ve probably heard about Pulse, LinkedIn’s news aggregation platform. Normally, when you publish a blog post, it is automatically sent to the news feed of your connections and followers. Posts featured on Pulse can be seen by all members, which gives you significantly more exposure. You may have wondered how to get your blog post picked up by Pulse. Is it completely random? Or are there tricks of the trade that help writers get featured regularly on Pulse? Pulse is similar to an online magazine. All LinkedIn members see the same content here, divided into 85 channels ranging from the most popular, “Leaders and Management,” to topics like “Software Engineering” and “Productivity.” Outside news articles appear here, along with posts written by LinkedIn Influencers and some regular LinkedIn bloggers – like you. So how can you get your post featured? Let’s peek behind the curtain. Gericke Potgieter has done so much research he wrote an e-book on the topic. My suggestions below reference his work....
You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.
I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page. Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.
While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company
Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update. When you click 'Publish a Post', you taken to a blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.People ask me all the time “how do I get eyes on my LinkedIn content?” If you want to get more eyes on your blog post, what you need to do is go to the LinkedIn 2016 Editorial Calendar on SlideShare....
Today companies choose who to work with based on who has become part of their buying journey. Your ideal clients are doing independent research and looking for information to help them make an educated choice about how they will spend their money and ultimately they will choose the company/person who has assisted in their buying journey. The good news is that you can find these ideal clients, build a relationship with them and establish yourself as a trusted expert on LinkedIn. Here is a daily LinkedIn social selling plan broken down into three manageable steps to help you effectively and efficiently manage your lead generation activities each day on LinkedIn....
For those of you who use LinkedIn on a regular basis, you will have come across a wide range of LinkedIn users. These users range from those who know how to interact in a pleasant, engaging manner and those who really upset other LinkedIn users. I have listed 5 bad habits you need to stop now....
Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.
There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.
Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free. For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....
On February 2014, LinkedIn opened up its publishing platform to the public and rolled out access to everyone in English speaking countries early this year. It will eventually roll out access to all of its members.
Last year, I did a study on how top writers were getting featured on the Pulse, including data on average post length, topics choices, best time to write and some other tips. This post ended up being popular and got over 3,000 social shares.
After that, I started experimenting with my own account. I managed to get about 1 out of 3 posts featured by an editor in a content channel resulting in hundreds of followers and email list subscribers for my blog....
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Do you want more people to join your LinkedIn group? Are you looking for tips to get more exposure for your group? LinkedIn groups are a great way to generate leads and increase influence within an engaged community. In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn group....
Once considered a social platform solely for networking, LinkedIn has proved itself invaluable for a wide range of other uses: sales prospecting, recruiting, marketing, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up to speed on and nailing the basic functions is a worthwhile exercise in itself.
For example, you can leverage your LinkedIn summary section to outline exactly how you've been helpful to prospects, allowing them to see what value you'll bring to a sales process.
But little did you know the social media platform also contains a variety of secret capabilities that can make you that much more efficient and effective. In this SlideShare, we've collected 21 of the most useful -- and hidden -- hacks in LinkedIn...
Do you want to build visibility on LinkedIn? Discover five free ways to showcase yourself and your work to the people you want to connect with on LinkedIn.
Do you want more people to join your LinkedIn group?
Are you looking for tips to get more exposure for your group?
LinkedIn groups are a great way to generate leads and increase influence within an engaged community.
In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn grouP....
Have you heard about how effective social selling is on LinkedIn?
Perhaps you’ve been struggling to get results on LinkedIn or spending too much time with too little of an ROI?
You don’t need to spend hours every day on LinkedIn to be successful at social selling. If you follow a daily routine that only includes those tasks which further your goals, you can quickly and easily generate new leads and build relationships with potential prospects in as little as 30 minutes a day.
A social selling campaign should position you as a credible expert in your field, bring you closer to your target market and move more conversations offline, aka the place where sales actually happen....
LinkedIn calls itself the “World’s Largest Professional Network” for very good reason. The service has a user base of more than 400 million people, and it is steadily growing with each new academic year as more graduates use it for professional networking. Most users join LinkedIn with the intention of posting their resumes and developing contacts within the industry of their choice. However, LinkedIn also provides you with plenty of marketing opportunities through its unique set of elements that sets it apart from other social media platforms. One of the biggest advantages that LinkedIn has over other social media networks is that it is a business based platform. This means that the users read through the content with the intention of increasing their knowledge, instead of simply trying to entertain themselves. The seriousness of the site makes it perfect for your business to build and develop a thriving professional network. Given below are 4 hacks that can help you maximize the online presence of your brand using LinkedIn, and help it grow organically in the long term....
We all make mistakes on social media every once in a while, and that's okay. But the gaffes on this list go one level beyond -- into the realm of sin. LinkedIn is arguably the most important social media site for salespeople, so a mistake on this network carries consequences. However, if you have sinned against your LinkedIn profile or connections, we're here to help. Get forgiveness from your network by reversing these 22 blunders immediately. Absolution is attainable, but only if you stop committing these crimes. We've listed these in no particular order, but that doesn't mean you can't rank them according to which are most offensive to you. Click the button below to re-rank our list and generate your very own unique version. Finally, post on LinkedIn to let your network know what really gets under your skin....
If you’re one of these people and you; - Haven’t updated your profile in 6 months
- Don’t plan to in the next 6 months
- Don’t want to start to leverage the power of LinkedIn to grow your business
My suggestion is to forget about LinkedIn now. Seriously, just delete your profile right now.
Go to tools, settings and delete your account – it’s doing more harm than good for your personal brand.
Collectively, that’s what Alex and I have decided to tell people.
Now, for those that are serious about leveraging the power of LinkedIn, let me tell you why I would tell my readers to delete their profiles and what you can do to turn it around after speaking with Alex....
Looking for a way to promote your business to a professional audience? Have you considered LinkedIn Publisher? Using a few simple tactics, LinkedIn Publisher can support business owners in their efforts to get more referrals, leads, and sales. In this article you’ll discover five ways LinkedIn Publisher can help you grow your business....
If someone views your LinkedIn profile, does it look like you’re an experienced user or an inexperienced newbie? As a LinkedIn consultant and speaker, I look at hundreds of profiles each week, and many of them are downright embarrassing. But the good news is that most of the mistakes can be fixed in just a few minutes.
However, before you make these changes, you may want to slide your Update Notification toggle to “No” so you aren’t alerting your network that you’re fixing these mistakes....
I have been using LinkedIn for many years now and have used everything LinkedIn has to offer other than the recruitment environment. Based on my experience I have listed five things that may help you derive more value from your participation on the platform.
From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty.
Whether you’re using it as a networking tool or to find your next job, there are certain best practices that everyone should follow to ensure that your professional face online is as impressive as possible. Where should you start? Check out this LeisureJobs infographic for a step-by-step guide of LinkedIn best practices....
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Bruce Karasoff share how using social media to attract new clients can be a highly efficient and effective strategy, but only if your mindset is to help people first, and sell a distant second.