Public Relations & Social Marketing Insight

How to declutter your News Feed

What you see on your Facebook news feed, then, is the result of years of data-based tweaking designed to create a fine-tuned profile of who you are based on what you've liked and posted on Facebook.

Here's how you can take control of your feed to make it show the things you care about seeing....

This is the ultimate guide to how Facebook chooses what to show in your News Feed, and how you can get your content seen by more people.

Understanding how the News Feed works is tough because the algorithm is always changing. So TechCrunch launched this research project for today’s 10th anniversary of News Feed, interviewing Facebook’s team members, compiling the company’s announcements, and reviewing a decade of our coverage. The result is this helpful explainer, which we’ll keep updated as new changes roll out so it’s always accurate.

So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the two overarching formats for Facebook ads: right-hand column ads and News Feed ads. Then, we'll show you 8 different types of Facebook ads, each including real-life examples -- along with some insights into why that ad is so successful.

Before we get to these examples, let's chat for a second about the four components of a good Facebook ad (or any ad, really) regardless of its type. Remember, people are on Facebook to stay up to date on their social lives, not necessarily check out your products. This is why keeping these four things in mind is important for any Facebook ad you make....

Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.

It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.

If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.

You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.

Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:

By now, many of you will have read about Facebook’s news feed updates, which were made public today. 

As well as listing ‘News Feed Values‘, there was also some news for publishers about how content is to be displayed in the news feed.

These updates are amongst the most significant for publishers that we’ve seen. However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value....

Have you explored the Publishing Tools section of your Facebook page lately?

Wondering how the new features make marketing easier?

Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.

In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....

Are you struggling to remain visible in Facebook’s news feed?

Wondering how Facebook decides what to show in the news feed?

In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....

Do you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content....

Most marketers know by now that Facebook is an important business tool for companies of every size and industry.

With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing.

And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...

There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are.

Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results.

Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers.

Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....

While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.

For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....

Looking for ways to partner with influencers on Facebook?

Have you heard of branded content on Facebook?

Facebook’s Branded Content feature allows media outlets, celebrities, and influencers to tag content that includes a third party, brand, or sponsor.

In this post you’ll discover how Facebook’s Branded Content feature works for publishers and marketers....