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Scoop.it!
The Art Of Storytelling In Business Communications And Public Relations...
...Consider this line:
The problem for many companies is that the very things that make push marketing effective—tight, relatively centralized operational control over a well-defined set of channels and touch points—hold it back in the era of engagement.... 
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I'm not given to hyperbole, but this is an absolutely, exceptional, must-read article by Michael Lewis in Vanity Fair...
As Wall Street hangs on the question “Will Greece default?,” the author heads for riot-stricken Athens, and for the mysterious Vatopaidi monastery, which brought down the last government, laying bare the country’s economic insanity. But beyond a $1.2 trillion debt (roughly a quarter-million dollars for each working adult), there is a more frightening deficit. After systematically looting their own treasury, in a breathtaking binge of tax evasion, bribery, and creative accounting spurred on by Goldman Sachs, Greeks are sure of one thing: they can’t trust their fellow Greeks....
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New homes for stories that fall between a book and an article...
...There are other new places where the long article-cum-short book has a chance. Sites like Longform.org and Longreads.com are compiling richer and more thorough stories, and Byliner’s own website, Byliner.com, is updated daily with summaries and links to literary nonfiction works, some published decades ago, available for free. The site currently points readers to more than ten thousand stories. Bryant describes Byliner.com as “curatorial,” to use the phrase du jour, as the site guides users toward worthy long-form material. It links to sites where the pieces are already available, or to pieces that authors have asked it to include. The owners talk about it as a “discovery engine” for finding authors you like, sort of like Pandora finds music. The site is also, of course, a distribution platform for Byliner Originals and generates a small amount of money when a user buys a book off of the Byliner site on Amazon. Eventually, the plan is to pursue advertising and sponsorship opportunities. But Byliner has other sources of funding, including an angel investor, says Bryant, a “social media Silicon Valley person....”
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This weekend, while things are so emotionally raw in my hometowns of NYC and DC, I’d rather focus on two positive moments from 9/11.
Brad Phillips shares his poignant thoughts...
"Here in New York City, this weekend will be filled with painful memories on the tenth anniversary of the attacks of September 11, 2001.
I was at work in downtown Washington, D.C. on 9/11. When I heard the reports of the first plane hitting the World Trade Center, I thought it was a freak small plane accident and moved on. When I heard that a second plane hit, a colleague and I rushed downstairs to watch the television at the lobby coffee shop...."
Laura Brown's comment,
September 13, 2011 4:45 PM
Nice to see a 'before' photo rather than going for the dramatic the way most people did.
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The Pulitzer Prize for breaking news tends to go to a massive team effort, often one in which a dozen or more reporters feed material to one, two or even three writers, who pull together the main story. Papers like The New York Times and L.A. Times used to call this the “swarm” approach to breaking news. Send a ton of reporters into the field. Make sure nothing is missed. Put your best writers on the story.
That’s what makes “Veteran Kills 12 in Mad Rampage on Camden Street,” Meyer Berger’s 1949 story of a mass shooting, so remarkable. The swarm was one guy: Berger....
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While long-form journalism's 'resurgence' may be over-hyped, technology is changing how people access it.
Over the past year or so, a number of high-profile and prominent journalists and technologists have launched new apps, sites and other ventures dedicated to cultivating lengthy works of journalism. These projects — like The Atavist, Byliner, Longform.org, Longreads.com, Readability and others — are being credited with reviving a dead or near-dead art.
But the obituary for long-form journalism was actually never written, according to some alt-weekly editors....
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A Sunday morning tweet from NYU’s Jay Rosenprovoked a conversation about why journalists call the opening of a story a “lede.”
Jennifer Connic, a social media producer at NJ.com, tweeted, “I kind of like lede still. I can’t describe why, but I do. Maybe it’s my newspaper roots.” Steve Buttry responded, “I don’t think you should spell it ‘lede’ unless you can remember how molten lead smells. I can, and I don’t...”
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