Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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Popular Channels Used To Recommend Products & Services

Popular Channels Used To Recommend Products & Services | Public Relations & Social Marketing Insight | Scoop.it
From trends.e-strategyblog.com - October 22, 2013 2:41 AM

Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%), per results from a COLLOQUY.com study. Still, recommendations appear to be slowly moving online: the proportion using face-to-face conversations has gradually while those using social networks have edged up by 4% points since 2010.


One group appears to be leading the charge.The study identifies a subset of consumers dubbed “WOM Champions” – those who are highly likely to recommend their favorite brands and who are also well-connected and communicative – comprising 28% of the general population. Among WOM Champions who are also loyalty program members, 60% are using social networking platforms to discuss products and services, up from 48% in 2010. Half also use mobile messaging to discuss brands....

Jeff Domansky's insight:

Useful market research on most effective word of mouth marketing channels

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Scarlett Yeounju Kim's curator insight, October 23, 2013 3:16 AM

As a hostpitality practitioners should bear in mind how important face-to-face interation...
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Brand Recommendations and Marketing Strategy | Social Media Today

Brand Recommendations and Marketing Strategy | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - September 17, 2013 9:44 AM

According to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads.


They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight? Brands are eager to tap into the power of recommendations, and many companies measure an “NPS,” or Net Promoter Score, which illustrates how likely someone is to recommend a specific brand or company.


According to a U.K. study by Fred Reichheld, “a 7% increase in word of-mouth advocacy unlocks 1% additional company growth.” His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%....

Jeff Domansky's insight:

92% say word of mouth and family   and friends recommendations, count most. What types of brand recommendations carry the most weight with consumers?

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