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Scoop.it!
Facebook acquired Instagram for $715 million. Pinterest hit 2.5 billion monthly page views. We’re living in image-obsessed times. How should businesses adapt? Experts provide a snapshot. Akshay Kothari Cofounder, Pulse Launched in 2010, Kothari’s mobile news app presents articles as scrollable image tiles. In 2012, he debuted an equally elegant web version. Pulse has now surpassed 20 million users...
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It’s no secret visuals trump text updates when it comes to engagement over social media. A recent analysis from M Booth shows that on Facebook photo updates are liked two times more than text updates. Pinterest, a social media site that is exclusive to photo sharing, has recently beaten out Yahoo organic traffic to become the 4th largest traffic driver worldwide.
Additionally, according to Huffington Post’s 100 Fascinating Social Media Stats, users spend 50% more time on Instagram sharing pictures than they do on Twitter tweeting. The message to marketers should be clear. In order to increase engagement with a social media marketing strategy, visuals must be used. Here are 3 types of visuals to consider when posting status....
Jeff Domansky's insight:
Good reminder that visuals matter.
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When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.
What are some easy ways to incorporate visual content into your marketing efforts? Here are five types of visual content marketing that go beyond simple text!...
Jeff Domansky's insight:
Useful ideas for added visual impact in all content.
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In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it’s clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.
"If you communicate through an image, people engage with it—we know that because of Facebook," said Neil Vineberg, CMO of the two-year-old startup ThingLink. "And if you put content inside an image, the engagements go crazy." Vineberg observed that images embedded with videos, annotations or links see clickthrough rates of as much as 50 percent.
Forbes recently started using ThingLink to enhance its storytelling on the Web, turning a pictorial of the Forbes 400 into an interactive infographic complete with videos, story links and data. Want to know more about Oprah or Warren Buffet? Just hover over a button embedded in the picture, then click. Some 100,000 other publishers have signed on....
Jeff Domansky's insight:
ThingLink looks very promising for enhanced communication in every sector from PR, marketing and content marketing to education.
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LinkedIn-owned SlideShare is rolling out a new tool that could enable more-informed business decisions based on real-time responses from content sent via email.
Targeted towards the sales and marketing bunch, Send Tracker is a content analytics tool that lets users share new or existing content from a SlideShare account to a prospect via email.
Essentially, the process is that the SlideShare account holder can send content to a potential customer via email, see when they opened the link to the content, how they engaged with it, and then determine which parts of the content resonated with the recipient the most....
Jeff Domansky's insight:
Could be a helpful social, content marketing tool.
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Curation was the word on marketers’ lips earlier this year. This report from Altimeter in March confirmed “Curation is taking over the digital content scene.”
In recent weeks that’s given way to “visual content” as the trending topic. As CMO.com said in August: “Two years ago, marketers were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words”.
So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals.
Here are 4 examples of successful visual curation and tips on how to go about it.
[Useful tips on visual curation - JD]
Via Liz Wilson
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