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Industry experts from the BBC, CNN, ITV News, Trinity Mirror and The Washington Post share their predictions for the key trends in digital journalism this year.We asked five industry experts from local, national and international news outlets to share their predictions for digital journalism in 2014. The 10 key trends they identified include short-form video, private social media, drone journalism, responsive design and new apps and devices...
Jeff Domansky's insight:
These journalism trends will be of interest to PR and marketing pros as well. 
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Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next big thing in social media. As more companies begin to leverage social media for personalized, real-time marketing initiatives, it’s imperative to stay ahead of the curve and identify future trends in this space. We asked 60 experts to share their predictions on the future of social media and the ways in which it will impact businesses.
Jeff Domansky's insight:
Great advice. Recommended reading. 9/10
Alexandra Bryant's curator insight,
August 23, 2014 8:44 AM
5. As there has been major changes in the social media world over during the last 18months the predictions and insights from a number of experts are interesting when understanding what to expect for the rest of 2014.
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IBM's predictions all involve big data and using computing to glean intelligence from vast systems. We discuss them with IBM's research boss.... In a nutshell, IBM says: – The classroom will learn you. – Buying local will beat online. – Doctors will use your DNA to keep you well. – A digital guardian will protect you online. – The city will help you live in it. Meyerson said that this year’s ideas are based on the fact that everything will learn. Machines will learn about us, reason, and engage in a much more natural and personalized way. The innovations are being enabled by cloud computing, big data analytics, and adaptive learning technologies. IBM believes the technologies will be developed with the appropriate safeguards for privacy and security, but each of these predictions raises privacy and security issues...
Jeff Domansky's insight:
Thoughtful post that's all about "learning".
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This month, Forrester released its list of top technology trends for the three year time horizon. The author of the report, Forrester analyst Brian Hopkins makes the point that now that consumers and employees have continuous connectivity and an endless supply of apps, the CIO must drive the nimbleness that will be demanded by employees and customers, while he or she must also do so securely. These trends are so woven into the business drivers, that IT leaders must become much more strategic, providing the rationale for the changes that are afoot. With this background in mind, Forrester identifies the following ten technology trends for the 2014 through 2016....
Jeff Domansky's insight:
Thought-provoking post with trends to position you for the future.
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Halloween is behind us, American Thanksgiving is upon us and the mad dash towards the end-of-year Holidays has begun. A recent study conducted by Adobe showed that social media marketing remains the most important marketing area of concern for the upcoming three years. So while social media now has reached a certain level of maturity beyond the phase of “the shiny new toy with bells and whistles”, where should marketers keep an eye for the upcoming year? Will Facebook still remain king of the social media hill or will there be (another) revolution that most aren’t seeing coming? Here are five social media marketing trends to look out for in 2014....
Jeff Domansky's insight:
Here are five trends for social marketers to watch.
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I was excited to sit down at the IBM Global Summit in Nashville with Jeremy Gutsche, an innovation expert, award-winning author, “one of the most sought-after keynote speakers on the planet, and the founder of TrendHunter.com, the world’s #1 largest, most popular trend spotting website. In this interview we discuss how Jeremy looks at building communities around the world that helps to spot and translate the largest trends around the globe.
Jeff Domansky's insight:
Fascinating interview on crowd sourcing the future with Jeremy Gutsche, AKA The TrendHunter.
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... From a mobile commerce standpoint, the big news is that retail websites receive the highest share of tablet traffic across all industries. Other sites that receive a significant share of traffic from tablets are automotive and travel. Consumers also are paying bills by tablet, with the largest share of traffic going to telecom provider websites. Other research has indicated that smartphones were used for research but that tablets were more preferred for the actual purchase and the Adobe study is consistent with that. Already hammered by showrooming and various other in-store mobile behaviors like price comparisons, retailers now must accommodate the tablet shopper....
Jeff Domansky's insight:
Marketing trends forecast shifts in mobile commerce, buying behavior, multiscreen usage... must-read.
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...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes." "Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind.
McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does....
[Very interesting trend report for marketing and PR ~ Jeff]
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Predicting the future is often fraught with difficulties, as any cursary look at how un-successful science fiction has been in predicting how life will unfold will tell you.
[Intriguing predictions and technologies ~ Jeff]
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2013 will be the perfect storm of necessity and opportunity: some economies will do OK(-ish), others will be shaky, but whatever market or industry you're in, those who understand & cater to changing consumer needs, desires and expectations will forever have plenty of opportunity to profit. A remapped global economy, new technologies (or 'old' technologies applied in new ways), new business models... hey, what's not to like?
Hence this overview of 10 crucial consumer trends (in random order) for you to run with in the next 12 months....
[PR and marketing take notes ~ Jeff]
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With the New Year right around the corner, there's no doubt that you are already in the process of planning out your marketing strategy for 2013.
With the New Year right around the corner, there’s no doubt that you are already in the process of planning out your marketing strategy for 2013. While much of it may be similar to last year’s strategy, I strongly encourage you to revisit your social game plan. A lot has changed over the last 12 months and without a refresher, you may not be in the best position to succeed. If you need some guidance on what to do, I have got you covered. I recently surveyed 12 of the top thought leaders in social media in an effort to provide you with the support you need to develop a social strategy that will help make 2013 a breakout year for you and your organization. Before you lock in your plans for 2013, reflect on the tips below and incorporate them into game plan....
[Lots of great insight from these social media thinkers ~ Jeff]
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It’s a stark verdict from a prominent source. “There are hundreds of thousands of people who were trained and mentored, and studied classical marketing, and they got good at it,” says Clark Kokich, chairman of digital agency Razorfish.
Unfortunately, the world has changed – and that education is no longer relevant. “If your self-worth and your confidence is based on you being an expert, you’re in deep trouble, because there aren’t any experts,” says Kokich, author of Do or Die: Surviving and Thriving in a World Where the Old Ways of Marketing Aren’t Getting It Done. “Sure, there are experts in some fields. Someone may be really good in SEO or in mobile. But there aren’t any experts in making this transition.”...
[Interesting premise but no solutions energing yet ~ Jeff]
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5 Guerrilla Marketing Strategies Brands are Using to Generate Buzz - - TREND HUNTER PRO...
While there are countless ways to promote a product or service through unconventional tactics, many of the best guerrilla marketing strategies are based on a handful of simple schemes. At Trend Hunter, we've seen that these general strategies are used by brands the world over to create hype, generate buzz and send a brand message and can be applied to almost any marketing campaign....
[5 fresh ideas worth noting for marketing, branding and PR pros - JD]
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The age of innocence is over. Social media is moving from adolescence to post pubescent adulthood. What are the social media marketing trends in 2014? ... It means many things and will impact at various levels and intensity across business, marketing and publishing. It will affect your planning, how you resource and even your corporate culture.The game is still changing and you will need to continue or even start to adapt and evolve. The old analog paradigms of print and mass media marketing and publishing are being pushed and pummelled. They are being held more accountable and measurable. Social media maturity means implementing processes and platforms. Boring at times but efficient.So what are the emerging social media marketing trends in 2014?...
Jeff Domansky's insight:
Jeff Bullas shares 10 valuable trends for social marketing in 2014. Numbers 8, 9 and 10 are especially noteworthy. I'd add one more important trend -- BIG DATA. It's becoming an invaluable tool for every organization and if used properly can deliver a big competitive advantage. But it comes at a price with the surrender of personal data, unknowingly. Recommended reading for marketing and PR pros. 9/10
Chris Bantock's curator insight,
January 7, 2014 4:15 AM
Some insightful predictions for 2014 from the wonderful Jeff Bullas
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One of the earliest applications of real-time analytics was in manufacturing plants to monitor the performance and health of their systems in real-time. Today, we see a wave of connected devices that are flooding the consumer market, and throwing open new doors of opportunity for consumers and businesses alike. Makes us wonder what the future of real-time analytics holds for us. Here are 7 trends that could turn out to be defining factors as the future of real-time analytics unfolds...
Jeff Domansky's insight:
Fresh thinking and recommended reading. 9 / 10
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As Facebook and Twitter fight to dominate conversation going on in social TV, Mass Relevance has established itself as the platform to facilitate the social battle.I caught up with Mass Relevance CEO Sam Decker about starting up, the difference between Facebook and Twitter, and the future of social TV...
Jeff Domansky's insight:
Social media trend watchers will enjoy this interview.
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Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing makes up for 15% of all advertising spending in the world....
Jeff Domansky's insight:
Here's where the industry is going...
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Think you're on the cutting edge of inbound marketing? Check out these content marketing trends to see how you measure up.Inbound marketing is obviously here to stay, as are the social media platforms, blogs, and search engine optimization skills that come with it. To stay ahead of the competition, you need to be aware of the latest and greatest content marketing trends. Not only should you be using these tips and tricks, you should also be thinking ahead, working out the next big thing so you can set the trends instead of following them....
Jeff Domansky's insight:
Get your trend watch on, especially for visuals, microsites and mobile.
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How "cool" is your brand? Marketers may soon get the answers...
A Breakthrough In Measuring Cool Business leaders can now determine whether their brands are perceived as cool and how much emotional heat they have as a measure of future business success. Results from a recent study in the beer and spirits categories are described below to illustrate the new insights available from measuring cool.
Today there is too much noise, too much clutter and too many choices for customers to navigate in virtually every category. When a brand evokes the characteristics of cool, it stands out and drives consumption. For brand owners and innovators it has been increasingly difficult to differentiate on functional features and benefits to get ahead of competitive brands and private label.
The accumulated research on quantifying cool by Buyology has demonstrated: - Cool is a key driver of brand favorability across a wide spectrum of product and service categories - Cool is relevant and important to all age groups, although what is considered to be cool may vary by age. - Cool brands have different characteristic patterns - Cool is more reliably measured through non-conscious methods, where perception and intuition operate in our thinking...
Jeff Domansky's insight:
Valuable research for marketers...
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IT'S the social network you've never heard of but it's climbing the rankings in Apple's App Store.
In fact, Pheed is the number one most downloaded free app in the App Store under the social networking category, outranking both Facebook and Twitter. And it's been that way for more than a week.
So what is Pheed and how does it work?
Well, it's a social network that works much the same way as Facebook or Instagram. You sign up, either with an email address or a Facebook or Twitter login, you follow people and people follow you back. You can comment on people's posts and they can comment on yours.
It looks and feels like a more sophisticated Instagram....
Jeff Domansky's insight:
Next big social media thing or shiny new toy that will be gone tomorrow? Explore...
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The blog is dead.I don't say it lightly; I've been blogging since 2000, moving from an email list I started in the '90s to Blogger to TypePad to Wordpress.com to Wordpress.org.
...So I see that moving my blog around like this is just staving off the inevitable; we are moving to collections and curations, to mobile content, and to different authoring tools. Think for a moment about the incredible popularity of Tumblr, or of Pinterest. I believe they are early iterations of the content revolution.
I told my journalism students, who are just being taught by their professors that the new way is "digital first," that they have to stretch again--this time all the way to "mobile first."...
[Francine Hardaway's provocative Fast Company article is a MUST-READ for every current and future blogger, PR and content pro! She really captures "what's next."~ Jeff] Via Angela Nibbs
Angela Nibbs's curator insight,
December 5, 2012 12:07 AM
prediction - we are "evolving"back to hieroglyphics
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As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like.
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics....
[A must read for marketers, PR and content pros ~ Jeff]
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...I look through that folder usually filled with hundreds of small ideas, and start to filter them. I group similar concepts together and think about how they will matter for the new year. My philosophy when looking at trends is pretty simple – I focus on three things:
1. Idea: What is the CORE idea behind products or campaigns that unites them and says something about our culture or business?
Yesterday for the first time I offered a sneak peek at the first seven of my 15 Trends for 2013 to a room filled with over 200 communicators at the Social Media Outlook 2013 event put on my Potomac Tech Wire and hosted by USA Today...
[Great trend spotting by Rohiy Bhargava ~ Jeff]
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Slides from a recent presentation....
[this is very stimulating and interesting Slideshare presentation on Digital culture. Though long, it's worth viewing. ~ Jeff] Via Ana Cristina Pratas
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The 2012 Allison+Partners/PR Week C-Factors study, which examined the impact of creativity, collaboration and culture on business and communications, hailed the arrival of a new age of engagement, with 85% of respondents affirming this notion. As a result, 88% of respondents said that creative destruction (tearing down the old to begin anew) will be critical to their organizations in the future, with another 96% stating that they will place an increased emphasis on creativity to drive business forward.
All of these findings clearly signify the arrival of a period of groundbreaking change not seen or felt since the Industrial Revolution. What we found most intriguing, however, is that while an overwhelming majority sees the need to creatively destruct as vital to the years ahead, only 6% are currently using the principle within their communications departments. This fundamental disconnect is something that will continue to rise to the surface, particularly as the creation of winning experiences becomes more and more critical to positive business performance (100% percent of respondents echoed this sentiment).
Here are four key trends that explain some of these fundamental changes and give us a sense of the direction business, consumerism and communications will be moving in in the year ahead....
[Thoughtful post worth reading. I liked the four trends: engaagement, artisan microbranding, creative Darwinism, appetite for destruction ~ Jeff]
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The most important trends of last year, What will be the ones for 2015?