 Your new post is loading...
Your new post is loading...
So, when is the best time to post? And is it the same for every social network?
RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:
1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates
The study also revealed a disconnect between the best times to post to each social network, which are as follows:
Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....
...In the old days, corporate intelligence gathering meant painstakingly gleaning information from experts and competitors' reports, subscribing to expensive online data aggregators such as Factiva or Dialog, and scanning unstructured documents from the media. Analysts typically spent 80% of their time gathering information before they even began trying to make sense of it. Once the sense-making began, intelligence experts used standard, outdated methods such as SWOT analyses and created lengthy internal reports. Not a very fast process, and the results were rarely compelling for senior executives. Even after the rise of Facebook, Twitter, and YouTube, the combination of clunky tools and executives' low social-media literacy hampered companies from extracting valuable insights. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks. An illustration is Nestlé's new Digital Acceleration Team, which was announced last month....
Via Robin Good
...So, when is the best time to post? And is it the same for every social network? RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions: 1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates. The study also revealed a disconnect between the best times to post to each social network, which are as follows: Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m. [Here's an interesting research update to the best times to post on various social channels ~ Jeff]
Business is a warzone: If you stand still, you die. No matter how good your product or service, you’re at the mercy of cause and effect. The market’s evolving needs must be met by evolving products. ...But perhaps companies like Microsoft aren’t like yours? They deal in products that constantly change and have a short shelf life; change and fluidity are normal in their particular market.
So what happens when you’re not one of these companies? How do you deal with the speed at which social media and the spread of connected devices has changed the balance of power between a company and its customers and made it difficult to market using traditional advertising tools?... In the transition from Jerome McCarthy’s 4Ps of Product, Place, Price and Promotion to what he calls the 4Es of Experience, Everyplace, Exchange and Evangelism, we also see the morphing of traditional businesses into social ones... [This is a really thoughtful article on how business must evolved from traditional into social business models ~ Jeff]
...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes." "Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind. McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does.... [Very interesting trend report for marketing and PR ~ Jeff]
For all the talk of original content and social interactions defining a brand in the current age, you’d think that the fingerprints of various marketing chiefs would be all over the social media sphere. And yet, according to a study performed by conference company BusinessNext Social, the very opposite is true: only 20% of CMOs at Fortune 500 companies have a discernible social media presence.... [WTH? 20%? ~ Jeff]
Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. ...Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook’s EdgeRank formula?
What we considered best practices six months ago are passe’ today. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.
But as a professional marketer, you must keep up. How is this possible? Here are seven ideas to help you stay calm and carry on....
Eloqua has teamed up with infographic design firm JESS3 again to create Modern Marketing Insights, a series of 40 infographics using big data analysis that can help marketers anywhere. Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? That’s why we produce a chart every week that modern marketers can easily learn from and use. And it’s why we’ve gone back with our friends at JESS3 to reproduce the most indispensable data points, coming up with 40 understandable, actionable charts. Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.... [What a terrific marketing, social media resource! ~ Jeff]
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond. You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA.... [There were some social media research surprises worth noting ~ Jeff]
Social Media Tools: Here are three tools to better manage your online comments and conversations, Facebook and Pinterest marketing. Are you looking for powerful tools to manage your social media efforts? How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions? Social relationship management is about managing these relationships. And you need the right tools to help. In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.... [Ian Cleary offers really helpful tps for managing your social media channels. ~ Jeff]
With the New Year right around the corner, there's no doubt that you are already in the process of planning out your marketing strategy for 2013. With the New Year right around the corner, there’s no doubt that you are already in the process of planning out your marketing strategy for 2013. While much of it may be similar to last year’s strategy, I strongly encourage you to revisit your social game plan. A lot has changed over the last 12 months and without a refresher, you may not be in the best position to succeed. If you need some guidance on what to do, I have got you covered. I recently surveyed 12 of the top thought leaders in social media in an effort to provide you with the support you need to develop a social strategy that will help make 2013 a breakout year for you and your organization. Before you lock in your plans for 2013, reflect on the tips below and incorporate them into game plan.... [Lots of great insight from these social media thinkers ~ Jeff]
If you're looking for better results from your social media strategy, finding the right time to post to your social networks is a huge step forward both in terms of maximizing your reach potential and growing your online audience. Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, however, because of its significantly different age demographic, has a "drastically different pattern of usage", bitly says. To maximize your impact, you should try your best to post mainly at night. The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday. According to click-thru research, it is strongly suggested you match your post schedule around that of a high school or college student’s schedule, as the 13-24 age demographic indubitably makes up the largest percentage of Tumblr users. Whereas Facebook is very fast paced in usage patterns, the majority of Tumblr users tend to visit the platform with the intention of staying awhile, easily making it one of the most engaging social sites in the world.... [Really valuable advice on timing posts for social media and what makes Tumblr unique ~ Jeff]
It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days. In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past year we’ve reached an inflection point within the social marketing industry. With these three tech giants gobbling up companies, it doesn’t seem to be slowing down--but what comes next?... [Fascinating look at social media's three key phrases: social listening; social management and the future which is collaborative marketing. Recommended reading. ~ Jeff]
|
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team, details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey respondents – the majority of whom hail from organizations that employ more than 100 people – said that social media tasks are assigned on top of current job responsibilities. 27% said they have an internal team that works exclusively on social media, while an additional 5% said they have both an internal department and use an outside agency or partner. Just 3% said they fully outsource all their social media efforts. That 3% figure reflects an apparent unwillingness to spend dollars – rather than time – on social media, a trend that was found by Reply! recently, in research examining SMB use of paid social media services.
The Ragan survey found that when it comes to tools used to measure social media, a 59% majority rely on free tools, while 35% use a combination of free and paid tools. Only 6% use only paid tools, the most popular of which are Hootsuite (31%), Radian6 (25%), and Vocus (17%). (Among free tools, Google Analytics and Google Alerts both easily lead all others.)...
With half a billion Twitter accounts, over 1 billion Facebook accounts and an estimated 200m more online users across the world by end 2013, social media is... Over the past four weeks, we’ve interviewed experts across all media channels – TV, radio, magazines, newspapers – and asked about the challenges they’ve faced from social media, the lessons they’ve learnt and their preparation for 2013.
From this audit with heads of social media, communications experts and business leaders, along with our own experiences working with UK and international media owners, we’ve put together a series of observations and insights, identifying clear trends for social media use by media brands in 2013...
[And Twitter will lead the way ~ Jeff]
...What if I told you there is now a place where all those things you did from your Facebook Groups to develop a relevant and interested audience for your business, could be done easier, smarter, more effectively, and free of charge?
Google+ Communities, because of the added services available to Google+ Users and integration with all the other benefits of the Google infrastructure, simply blows Facebook Groups out of the water.
There are four types of Google+ Communities available: Two are private Communities, and another two are Public. Anyone can join a Public Community and create posts, leave comments on others posts, share images and video, join a Hangout. The owner of a public community has the option of leaving the community unrestricted, or can make community membership subject to an invitation, or approval from a Community Moderator.... [J.C. Kendall provides an in depth look at the advantages of the new Google+ Communities. A must-read if you're a business frustrated with Facebook ~ Jeff]
One of the most unhelpful assumptions I come across most when I'm talking about how things spread is this: our assumption that the thing is the thing. In other words, that in order to spread, a thing (or idea or word) must have something special about it; that it must be something about the thing that makes it spreadable (or "sticky") if you prefer that term.... [Here's the thing. It's not about the thing. It's about the people. ~ Jeff]
According to stats-meister Nielsen, in July 2012, US consumers spent 121 billion minutes navigating the shark-infested waters of social media. Facebook, Twitter, Pinterest and the rest — up 37% from July 2011 and that’s quite a feat. The majority of the time was spent using a traditional computer, but look at mobile. The larger square represents Apps, the smaller, cell phone looking icon represents browser use through a mobile device. Together, they show a 63% increase over last year.
Breaking the numbers down, Nielsen found that women were responsible for most of the social media usage both on the PCA and through mobile. Ages 18-24 ate up the most minutes on the PC but Ages 25-34 snuck ahead on the mobile site, but not by much. Ethnically, speaking Hispanics were way out in front on mobile usage with PC usage being fairly evenly divided.
[Valuable insight into social media trends and booming mobile sector for marketers, social media, PR pros ~ Jeff]
You hear a lot about marketing with social media—including Facebook, Twitter, Pinterest, and up-and-coming platforms. But how can you make these platforms work together, while staying true to your own brand, too? [Excellent case study ~ Jeff]
Via Kelly Lieberman
Did you know that 16 percent of CEOs say that they use social media as the top way that they engage customers? But this is just the very tip of the iceberg – CEOs expect their use of social media to more than triple in the next five years, rising to 57 percent of all chief execs. In the largest study of its kind undertaken, IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe, detailing their social media findings in the following infographic.... [Social media slowly gains CEO interest ~ Jeff]
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics.... [A must read for marketers, PR and content pros ~ Jeff]
As content creators look to keep audiences interested and clicking on more assets, they would do well to consider audience composition, as research suggests demographics can have a substantial effect on how web users behave once they have found interesting content. Research from content optimization firm nRelate shows that age is one major factor in how users engage with content online. An October 2012 survey found that younger US web users, especially younger males, had a high propensity to click on related articles and videos after reading online content. Older users tended to click on links to related content on a weekly basis, and women—especially older women—were more likely to be drawn to a story that featured a photo.... [Useful social marketing insight ~ Jeff]
Retailers are mining personal data to learn everything about you so they can help you help yourself to their products. Black Thriday is over. So is Small Business Saturday and Cyber Monday. Today, in case you didn’t know, is either Green Tuesday or Giving Tuesday, depending on whether you feel like eco-shopping or giving to charity. Not sure what tomorrow may bring (How about Weird Relative Gift Wednesday?), but I suppose shopping does feel less chaotic if someone’s organizing it into theme days, although that doesn’t always stop it from devolving into a contact sport. Can you imagine American shoppers embracing something like iButterfly, a mobile app popular in Asia where customers earn coupons by tracking down virtual butterflies with their smartphones? Me neither. In the U.S., it’s about cutting to the chase and here the chase is after the sweetest deals, pure and simple, without having to bother with running after faux flying insects. And retailers have ratcheted up the competition, using the latest tracking technology to closely monitor their competitors’ pricing decisions and undercut them, in close to real-time, on their own websites. When Best Buy, for instance, published advertising saying it would be selling a $1,500 Nikon camera for $1,000, Amazon responded on Thanksgiving morning by cutting its price for the same camera to $997.... [Smithsonian offers a valuable marketing context for Black Friday shopping phenomena ~ Jeff]
According to the experience of thousands of Australian students, Google might just be changing history.
Back in the day it was my revisionist politics professors who took the blame for rewriting history, especially in early 1990s South Africa. At least their intentions were honourable and they were mindful of what they were doing (that’s not to say everyone agreed with them).
Nowadays, however, it seems that it is possible to change history accidentally, carelessly, maliciously or just for fun. We’re told by the poster child of crowdsourced information, Wikipedia, that the system has the ability to heal itself and, to be fair, their track record with winkling out hoaxes is not too bad and they are very open about the ones they have missed. But as open as Wikipedia is, it does have an army of vigilant and proactive volunteers policing the site – as anyone who has tried to add a Wikipedia page will know.
What happens in the wild open information wilderness of Google, however? As mentioned, in the case of a recent Australian exam paper, Google really can rewrite history. To demonstrate, a quick game of spot the difference....
[Provocative post and very thoughtful reading ~ Jeff]
Instagram is most definitely its own beast. Businesses thinking they can parlay a Pinterest strategy into Instagram will be sorely mistaken, thanks to strikingly different user engagement styles on the two platforms. Without clear “transactional” support, Instagram is proving to be much more about brand building and brand allegiance. If your company doesn't hold the term "brand" highly, simply stay off Instagram for now -- there are other platforms more worth your transactional-based time. However, for the brand-conscience, recent metrics show Instagram might be a worthwhile marketing tool.... [Bryan Boettger offers insight into marketing on Instagram ~ Jeff]
|
![When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/BKBt7C4ZDRi01DqSSlSMZjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Best time to..." social media research studies are always fun and great for debate over drinks.