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With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make you want to pick up the nearest post-it and start scribbling nonsensical to dos? We’re taught that more is better. And doing less is… less than stellar. But what if you stopped “to-doing”… and started “tada-ing”? This requires creating magic: by slowing down. In other words, the opposite of everything you think you “need” to do.... 
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Scoop.it!
The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn. The shotgun approach says:You need to be sending more messages in more places. The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....
Jeff Domansky's insight:
Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.
Annemarie Nier's curator insight,
July 28, 2014 6:12 AM
The controversy isn't new, but excellently summed up in this article: Is it better to focus on the social media platform with the biggest reach, or should one distribute content to as many platforms as possible?
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We love visual content. In an ever-changing world of digital marketing, visual content can help provide a look into quick tips and tricks around engaging topics in one colorful and compact package. With this in mind, what’s better than an infographic? There are many varieties of infographics available that surround the topics of Digital Marketing and Social Media. To help sort through the volume, we’ve picked out five infographics your brand can use for developing and improving your content strategy....
Jeff Domansky's insight:
What a great collection of social marketing data for marketing, content and PR pros. Recommended reading. 9/10
Jeff Domansky's curator insight,
July 12, 2014 2:42 AM
This is a must-read collection of social marketing research and data for marketing, PR and content pros. 
Margaret McKinley's curator insight,
July 16, 2014 9:25 AM
This has a great simple summary of current social reach and preferences
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From
zapier
Pushbullet started as simple app for taking advantage of the rich notification functionality that came out on Android in late 2012. The company’s founder, Ryan Oldenburg, realized that his notification tray could be much more useful if notifications could actually come with some text or imagery. It would allow you to get to needed information faster. The Google Play Store shows it’s an app with over 500,000 installs so far and more than 40,000 people have given it ratings, with an average score of 4.6 stars out of 5. It’s also on iOS, if you’re an Apple user. There’s another statistic that’s neither present in the Play Store or App Store, however, but it’s been equally important for the company: 1,420 1,420 is the number of Pushbullet users who have joined its subreddit,/r/Pushbullet. “Every app tends to attract ambassadors and I think the people on our subreddit are ambassadors,” Oldenburg told us....
Jeff Domansky's insight:
A smart social marketing strategy pays off on Reddit for startup Pushbullet. And you can replicate it.
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...According to Maximize Social Media, sales are directly linked to social media efforts in the following ways and for the following reasons: - Each month there are 10.3 billion Google searches. - 78% of shoppers research products online before making a purchase. - 57% of customers are acquired through company blogs (linked to social networks). It’s clear that without a solid social media strategy, brands will fail to reach a large percentage of potential customers....
Jeff Domansky's insight:
It's clear the social media train has left the station. What are you doing about it?
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Discover what researchers have found about what makes videos go viral -- and get real tips for increasing your next video's shareability.... Unfortunately, virality is more of an art than a science. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory. So let's take a look at some of the research that's been done on viral videos and identify some of the commonalities that can make them internet-famous....
Jeff Domansky's insight:
This is an excellent resource on viral marketing and highly recommended for social media pros. 9/10
Gonzalo Moreno's curator insight,
June 18, 2014 6:31 AM
Viral, the new W.O.M. (one-to-one/non-paid MKComms) 
Hack Your Craft's curator insight,
June 18, 2014 9:08 AM
Like a recipe, follow it and then add a dash of your own artistic expression. Anyway, this is a good resource for those artists looking to give their videos a push.
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Crowdfund marketing for your Kickstartercampaign is heavily reliant upon your social media efforts and those of others that you can enlist or hire. For the sake of example in this article, I will assume that you are planning to launch a new Kickstarter campaign to promote your app. These techniques should work for other popular crowdfunding platforms like indiegogo just as well. The steps are laid out in the same order as your crowdfunding campaign plan should reflect as pre-launch, launch and post-launch....
Jeff Domansky's insight:
Top 12 ways to master social media promotion for your Kickstarter campaign. Great blueprint works for other social media campaigns as well.
Keepamericaheard Maria Catania's curator insight,
June 12, 2014 1:09 PM
@kickstarter @BestofKickstart @Crowdfund_RT @Crowdtilt @VibeLasOlas @InSourhFlorida @FCacoosa (Mr. Bigg) @facebook @twitter @twittermedia thanks 4the follow @CcolbyjMaria @CCOLBYJL #Twitter #Facebook upgrades their #software, and still has #Technical #glitch, wasted software investment...
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From
adage
Google's dominance in paid search is shrinking. And the culprit is the ballooning world of mobile-apps. Mobile will account for 85.9% of digital ad search dollars by 2018, reaching $28.41 billion, according to a new report from eMarketer released today. And Google's share will fall to 64.2% -- down from 82.8% in 2012. Last year alone, Google saw its near-monopoly in mobile search shrivel nearly 15 percentage points, with standalone apps, such as Yelp, scooping up considerably more search dollars....
Jeff Domansky's insight:
A new eMarketer report shows the shifts on paid search taking chunks from Google's share.
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A discussion about social media and its use in sales and marketing often leads to a discussion about return on investment—the elusive ROI. The fact that incorporating social media into sales and marketing can generate return on investment has been and continues to be proven. Just search “social media ROI” or “proof that social media marketing works” and you will have plenty of proof. That’s not the problem. The problem is the question about ROI is still being asked, and it’s because many people are still unclear about how to measure ROI and not about whether they can prove it can be measured. That confusion is why the following five questions are so important when it comes to understanding where to start, what to focus on, and what meaningful social media ROI looks like. Many organizations start in the wrong place or focus on the wrong metrics. Hopefully the following will prove helpful....
Jeff Domansky's insight:
Before your CEO asks, have the answers to these five critical questions about social media ROI.
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Half a billion tweets are now published on Twitter each and every day, and a huge percentage of these messages are from customers interacting with brands, and vice versa. Accordingly, social media is transforming customer relationship management (CRM), and consumers expect results: one in four Facebook and Twitter users think that companies should reply to their complaints on social media within one hour, and two-thirds expect a same-day response....
Jeff Domansky's insight:
What do customers expect in social media? Communication at warp speed. Beam me up Scotty!
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Lithium announced Klout would be playing a major role in the "new Lithium," and debuted two new offerings: Klout Products and Klout Pop-Up Communities. Klout Products will incorporate Klout scores into the online-shopping process. Individual products will be assigned a Klout score based on ratings, reviews and what people are saying on social media. People who write product reviews will also have their individual Klout score displayed, along with their review, so other users can judge how reliable their review is.In the case of reviews, individuals' Klout scores vary according to topics, so a user's score will change based on their reputation for reviewing certain topics....
Jeff Domansky's insight:
Brand Klout anyone? Stay tuned for marketing innovations.
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Peg Fitzpatrick, Head of Social Strategy at Canva and Managing Partner of 12 Most, joins the Social Pros Podcast this week to discuss building a brand's online presence from the ground up, the on-going importance of Pinterest, and how Canva uses social media...
Jeff Domansky's insight:
Very good case study, lessons and tips on how to use social media practically. Great advice from a social marketing pro. Recommended reading. 9/10
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From
zapier
I've been on the hunt for the best Chrome setup for my content marketing role. No longer do I care about the optimal configurations for my desktop, I want to know how I can make the most of the app where I spend 98 percent of my workday: my web browser. The following tutorial shares the Chrome settings, features and extensions that I've come to rely on as a marketer at one time or another. It will teach you not only how to begin to make the most of Chrome itself, but introduce you to more than a two-dozen add-ons that will add efficiency to your everyday marketing efforts....
Jeff Domansky's insight:
Danny Schreiber shares a terrific social media tools overview, in-depth analysis and suggestions for tools that can help you work at optimum efficiency. It's a very impressive resource. Absolutely recommend it. 10/10
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By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them. Even with a small budget, it’s still possible to get the word out about your startup and get thousands of users within the first few days. Now, not every marketing technique will be right for your startup. It may take a few experiments to determine which techniques to concentrate on. However, some of the best user acquisition techniques are free or low-cost to implement. By checking your user acquisition metrics, you can narrow down on the techniques that result in the most customers and concentrate on them. Let’s look at some examples....
Jeff Domansky's insight:
Three strategies and case studies that could help you launch your new product with success.
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According an infographic from Qmee in 60 seconds, 293K statuses are updated on Facebook, WordPress bloggers share 1.8K new blog posts, web users download 15K songs, and Instagramers upload 67K photos. "We all know activity on the Internet on a daily basis moves at lightening speed, but there's something about having the numbers in front of you that makes it just a little bit more fascinating." This infographic looks at what happens in just one minute on social web...
Jeff Domansky's insight:
Who knew? ;-)
Jodi Dichter Kaplan's curator insight,
July 14, 2014 10:19 AM
What happened in your business the last 60 seconds? Let Peak Reputation, Inc. enhance your online reputation and help you to convert better. #peakreputation #effectivemarketing 
Frank J. Papotto, Ph.D.'s curator insight,
July 15, 2014 1:29 PM
Gives you a real sense of the kinds of change we must must deal with every day
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American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media, details Experian Marketing Services in a new report [download page]. But, Millennials share a common trait with their older counterparts: of the various devices available to them, TV still rules, accounting for the single largest share of their total weekly media time. For Millennials, TV captures about 25 hours of their 67 weekly hours of media time, or about 37% share. By comparison, TV accounts for 42% share of total weekly media time among all adults, with its consumption far higher among older generations....
Jeff Domansky's insight:
Reaching millennials is always a challenge but knowing their media consumption will help you.
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Consumers are more influenced by word of mouth in buying decisions than by print media, TV and movies, brand websites and even social media. The six-month survey of 2,458 recent purchasers of auto vehicles, beauty products and smartphones found that word of mouth topped the influence list. Top ten points of influence:
The study – revealed at the Google Beach Pavilion in Cannes – notes that consumers now make purchasing decisions in the same way they consume content – with the purpose of choosing brands that engage their passion and interests....
Jeff Domansky's insight:
Powerful and important research on social marketing and consumer purchase decisions. A must-read for all marketers. 9/10
Orlando Delgado's curator insight,
June 23, 2014 7:54 AM
And we thought traditional human means of communications was dead... 
Two Pens's curator insight,
June 23, 2014 9:05 PM
This is not new news. Word-of-mouth has always been the nirvana of business. Question is: how do you generate it.
Scoop.it!
Eighty-three percent of companies say creating a social media strategy is a major marketing concern, an infographic from Maximize Your Social reports.
Here are a few of them, along with some interesting statistics. Is your social media strategy up to par?...
Jeff Domansky's insight:
This is a practical checklist for social marketing.
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This infographic from exacttarget has 20 tips and tricks to succeed at social media engagement. Good social conversations solidify relationships and help people establish a direct connection with your company, but how do you know that you’re doing it right? Take a look at this infographic from exacttarget proposing 20 ways to succeed at social media engagement....
Jeff Domansky's insight:
20 great tips for smarter social marketing and engagement .
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Social media marketing is the driving force in most bloggers’ strategy. You’re probably posting to social media every day, using your blog links as bait to lure the reader to your site in some form or fashion. But, for some reason it may not be working… There are a lot of things happening behind the scenes in your social media marketing. Relationships need to be built on social media, and a lot of people really don’t dive that deep into this sort of stuff, because you can find lots of articles about how to do the same old things over and over again....
Jeff Domansky's insight:
How to stand out from the crowd in social media and find your voice and authority with your marketing.
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From
www
At the Direct Marketing Association’s Integrated Marketing Week event on Tuesday, Econsultancy VP of research Stefan Tornquist revealed preliminary results of a still in-progress study about the state of modern marketing. So far Econsultancy has surveyed 250 marketers from Fortune 500 brands at the director level and above, Tornquist told attendees in New York City. Questions focus on companies’ digital evolution and how they are “built for tomorrow.” Respondents have been divided into three categories: disruptors, average, and disrupted. On one end, disruptor companies are innovating and sending ripples through the industry; on the other, disrupted companies are finding it hard to adapt to the many changes taking place. Here are the 15 most interesting stats from Tornquist’s presentation....
Jeff Domansky's insight:
Fascinating look at research into today's marketing
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In this article, I’ll examine a handful of ways in which companies get people to start sharing their product (aside from features that live within the tool). ...Incorporating features that make your product highly-sharable from the get-go is key. When done right, these kinds of features––such as integration with pre-existing, well-known tools and referral rewards––can contribute significantly to sustainable, long-term growth. Luckily, they are no longer seen as belonging solely to the domain of the engineering team; the rise of growth hacking has put the ball in the technical marketer’s court. But come launch time, what you do outside of the tool in order to get people to share and talk about your product is also critical. It can give you that little extra push you need to gain initial traction and generate buzz. Plus, planning and executing these tactics is a lot of fun....
Jeff Domansky's insight:
Excellent social marketing product launch tips and case studies from BuzzMetrics.
Eloisa Salburua's curator insight,
June 2, 2014 2:49 AM
Mejorar Que heno El Nivel de Traducción ......
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Every business interaction with a prospective buyer or customer is a potential story. That’s right, stories about your business are already being shared. Isn’t it time to take a more proactive approach to contribute to the conversation? Stories are media, and media is media, regardless of the source. This is why every business must become a media company to better manage its story within the communities it serves. What I’m going to share with you today is that your business can actually use storytelling as a means for accomplishing goals beyond marketing to shape future events that become signature stories....
Jeff Domansky's insight:
Here's how business storytelling can sell.
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Did you know that almost two-thirds (61 percent) of financial advisors rank social media as high value to their business? Conversely, almost half of investors would like to connect with their advisors through social media… but cannot find them.Which means there’s clear opportunity for the most socially savvy financial pros: be present on social media to answer questions from investors, share quality financial content and communicate in a professional and approachable tone. This visual from Financial Social Media looks at the social media landscape for financial professionals.
Jeff Domansky's insight:
This infographic offers valuable insight for financial professionals and marketing pros.
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Learn how to calculate customer lifetime value. CLV stands for customer lifetime value and it’s simply the value that a customer contributes to your business over the entire lifetime at your company.
Jeff Domansky's insight:
Learn a little CLV love!
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Here's a counterintuitive approach to social media efficiency. I like it.