Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Who cares if it’s true? Modern day newsrooms consider their values

Who cares if it’s true? Modern day newsrooms consider their values | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed, as much as any newsroom, is the antithesis of traditional. A neon sign celebrates the Hot List, BuzzFeed’s signature form.


For nearly two decades, a culture war has divided journalists. The gap seemed mostly generational, but it always boiled down to a battle over the very purpose of what we do. All the dismissive sniping and straight-out antagonism between old-school defenders of the print craft and the young digital brains propelling start-ups came down to a debate over values: The old guard argued that they were driven by the quest for truth, and by their sense of what citizens need to know to be informed participants in democracy. Reporting was all about locking down the facts and presenting them to readers, who would know best how to take advantage of the light we shined. Digital journalists countered that their way was more honest and democratic—and quicker. If that meant presenting stories before they’d been thoroughly vetted, that was okay, because the internet would correct itself. Truth would emerge through open trial and error....

Jeff Domansky's insight:

Good piece by Jay Rosen who looks at the chasm between new and old journalism.

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Creating new forms of journalism that put readers in charge | Poynter.

Creating new forms of journalism that put readers in charge | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

… We began our New York meeting by trying to understand why media companies have largely failed to take advantage of the incredible power of the Web and mobile devices.


We identified four forces that have stymied innovation:

1.  Content Management Systems. They are designed to convert old media into new media and they provide little flexibility to experiment with new journalistic forms.

2.  Newsroom culture. The rhythm in most newsrooms is based on a well-established work flow that produces predictable content. It’s not easy to suggest a wholesale change.

3.  Product managers on the business side. They’re accustomed to selling the old recipe and often seem perplexed by new approaches.

4.  Editors/news directors. They’ve got other priorities — such as having to choose people for another round of layoffs — and often don’t have the resources for a new venture....

Jeff Domansky's insight:

Bill Adair provides a really insightful analysis of news and journalism trends.

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