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Scoop.it!
If your marketing plan includes location-based networks, here are 5 ways to get started.
...Between the rise in location-based social networks, like Foursquare, and the mobile market’s meteoric growth, a new marketing avenue has opened up. Location-based marketing is a nascent frontier, and marketers are clamoring to take advantage of it.... 
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As a relatively new company, started in 2011, we had a decision to make. Would we invest our time in content marketing or would we stick with the old-fashioned outbound marketing strategies like cold calling and email blasting?
We decided to unleash the power of content marketing. And it worked. After five months of disciplined content creation, we now have prospects finding us online and requesting our services. We have grown our newsletter list by 400% since launching a free SEO eBook less than two months ago. And this is only the beginning…
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![Social Media's Impact on Sales May Be Underestimated [INFOGRAPHIC]The Content Strategist | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/ZPK_CktufgvLbx_5EXsaZzl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Social media’s impact on sales may be undervalued by up to 94% when the first-click attribution model is used, according to a new infographic by Adobe.
The company measured more than 1.7 billion visits to more than 225 company websites in the media, retail, and travel industries. It found that the influence of social media is much higher when measured using first-click, as opposed to last-click, attribution.
Last-click attribution is that final click that consumers make in the last stage of the “buying-cycle action.” Before users make those purchases, however, they visit social media sites, view banner ads, and do their research online.
The first-click attribution receives none of the credit, but it is just as responsible for closing a purchase. Marketers should note that success metrics must include first-click attribution as well....
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In a report by mobile analytics company Flurry, it appears the advertising industry still doesn't seem to understand the potential mobile advertising has, despite the fact that it'swhere consumers are spending tons of their time.
It’s no surprise that larger agencies aren’t quick to jump to an emerging and potentially risky platform, but the staggering growth that the mobile industry has seen over the past few years is a sign that these companies need to act faster to reach customers. ...
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We love to see companies thinking outside the box and creating innovative campaigns that engage fans and actually work.
So we’ve compiled the Top Ten Real World Interactive Campaigns for you to enjoy this weekend! These companies harnessed the power of social media and took it out into the real world, with brilliant results. In no particular order, here we go!...
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...But the fact remains that the success rates of new product introductions and innovations have improved little over the last 20 years. Booz & Company reports 66% of new products fail within two years, and Doblin Group says a startling 96% of all innovations fail to return their cost of capital. This is due to a number of factors, including economic conditions, an explosion of consumer touchpoints, shifts in decision-making behavior, and the deluge of information marketers have to sift through to ensure they are up to speed with the latest trends.
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Save time creating content using these must-have tools for video, images and content creation.
When most people think of creating content they default to a written blog post. But, more and more that should not be the case with infographics, images and video now playing a more important role in the kind of content that users expect.
So, with the different content formats, what content creation tools are out there to help you create link worthy content?...
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Marketers - or anyone in communications, for that matter - don't do this.
...As a marketer, your job is to build, enhance, and preserve the brand of your company in order to help it grow. Doing that requires more than promotion and spending the entirety of your efforts on how you can get attention. Doing that requires establishing a reputation over time with everyone that can make a difference to that brand in the long run. That includes your customers, your prospective customers, the media, the public, investors, and even competitors for starters....
[Bad PR... bad - JD]
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“You never get a second chance to make a first impression.” When your potential customer ventures online to find out more about you and your business, it is absolutely critical that what they find provides a lasting impression for the right reasons. That is why online marketing for small business is now critical to attracting profitable customer relationships....
In order to be one of the most profitable small businesses in your niche you need be leading the way when it comes to online marketing. For your small business to be visible in an ever changing and competitive market place, you need to adopt the following winning online marketing strategies....
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