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From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....
Jeff Domansky's insight:
Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros. 9/10 
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For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design. The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....
Jeff Domansky's insight:
Logo redesigns don't always go as planned
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...Think of your brand’s logo like that crazy shirt. You want it to stick out in people's minds, allowing them to recall your brand later on. Maybe it's something unique in your logo, or something awesome your brand has done. Either way, your logo should be front of mind for your audience, and associated with your brand and product. Your logo says a lot about you, and can be very powerful. Have you ever wondered why Coca Cola rarely changes their famous red logo? Or why Pepsi spent a lot of money rebranding back in 2008? What about the highest valued brand in the world? Take a look at some of the most well known logos and brands in the world, researched and compiled by RubyMediaCorporation, and see what the hidden meaning behind each one is....
Jeff Domansky's insight:
Does the color of your logo portray your company's message? Check out these facts, trivia and stories about the best known logos in the world.
Celebritize You's curator insight,
April 10, 2014 12:22 PM
Your logo should stick out! Think of it like a crazy shirt, one that will stand out and stay in people's minds.
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The Appalachian State Mountaineers have just unveiled a new logo and it looks like a deranged Simpsons version of Abe Lincoln. What were they thinking? On Monday, Appalachian State University unveiled an official new secondary logo for the school's athletic department: a disastrous figure that looks like a Simpsons rendering of Abraham Lincoln’s drunken evil twin. Probably drawn in Microsoft Paint, it shows a grumpy, frowny old man smoking a corncob pipe and with a top hat hiding his bald yellow head. This character’s name is “Victory Yosef,” but his face is the picture of defeat. .
Jeff Domansky's insight:
I have to agree. This is a big design fail, unfortunately.
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Subliminal logo messages: Have you spotted them before?
Jeff Domansky's insight:
Lots of fun and you may find a few subliminal elements to logos that you haven't noticed before.
Marcel Magem Rico's curator insight,
April 21, 2015 5:10 AM
Recull de logos amb possibles missatges darrere.
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Picking out the latest trends in branding, identity and logo design in 2012.
Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.
Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection.... Via brandideas, mojo3
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So another year comes to a close and BrandNew have published their now traditional ‘The Best and Worst Identities of 2014′ In which (as the name suggests) they highlight the Best and the Worst of Identity design, all in their opinion of course, but they are usually pretty spot on. Overall I agree with most of the selection of the good and the, ahem, not so good (to put it politely). Here’s a selection of some of our favourites of the year….
Jeff Domansky's insight:
Creativity with your coffee. Enjoy these inspiring visuals. Recommended viewing. 9/10
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Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos. Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true. Here are 30 famous logos that have a hidden message. Take a look....
Jeff Domansky's insight:
Great design leads to brand awareness,
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A lot goes into a great logo design. While a logo seems like just a little thing to create, it represents an entire company or brand, and must convey identity, values, and more. You can’t think of it as just a “little” design job. It can be the most important design a company has, and one that guides future design and branding decisions. With this guide you’ll learn all the steps necessary for creating a fantastic logo for your own project or a potential client’s.
Jeff Domansky's insight:
Creativity with your coffee: some lessons, some logos and some inspiring designs.
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Lots of cool logos and creative inspiration... What were they thinking and how and why did their logos evolve?
Jeff Domansky's insight:
Nice nostalgia trip and a bit of marketing history.
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Your logo is a visual representation of everything your company stands for. And with a statement like that, who wouldn’t be overwhelmed? It can be a difficult undertaking to sum up you or your clients’ entire brand identity in just an image or logotype. So where do you begin? Inspiration is the first thing that comes to mind. Here at Go Media we often ask clients to send us some logos they like to get a sense of their aesthetic taste. Of course we have an in-depth discovery meeting where we glean as much information about their company to create the most representative logo for their brand....
Jeff Domansky's insight:
Oh, c'mon. You know you want to take creativity break with your coffee. ;-)
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Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracującego grafika - bezcenne.