Public Relations & Social Marketing Insight

Your infographics are effective marketing tools to build brand awareness. This is due to the fact that visuals used in the illustration of content can convey your business message to the audience easily and so your brand stays in the memory of the audience for a longer time.

You can also use infographics offline for marketing activities. For example, you can take out printed versions of infographics to distribute them on the sidelines of an event or use them on brochures and leaflets to promote your products and services....

The mere thought of creating your own infographic can be scary and often is thought of as a complex task that can entail tens of hours.

Visme is about simplifying the infographic creation process, so we thought: why not use our own tool to show you how to create your own infographic?

We collaborated with Randy Krum of Cool Infographics, an expert in data visualization and author of the book “cool Infographics”  to create a simple interactive infographic that breaks down the process of designing an infographic into 5 easy to understand steps.

Check it out and rollover each section for more information....

Aside from being time-saving, using PowerPoint for infographics is easy. To start with, you can create infographics using hundreds of readily available PowerPoint templates and infographic templates from our website. All you have to do is look for a template that best matches your theme, subject, topic or idea and you can easily work around that template. For more specific needs, you can read on and follow the instructions on how to create infographics using PowerPoint....

Creating infographics using online tools has never been easier. In the last few years a number of online tools have emerged that allow anyone to create great visual content.  Whether you are working on a project for work, personal use, or social media, each new project starts with a template. With the dimensions laid out for you, you can focus your attention on quickly creating effective designs. Search, drag, and publish - it can be that simple.

These new tools are vector graphics applications that run in your browser as a replacement for using an expensive professional desktop application like Adobe Illustrator to put your infographic design together.  Each one offers different tools, image libraries, charts, fonts and templates as a starting point.  None of these have the full capabilities of a professional desktop application, but you probably don’t need that much power to create a simple infographic.

In this article, we take a quick look at 5 of the best online tools for creating infographics: Visme, Canva, Easel.ly, Piktochart, and Infogr.am. All of these tools are evolving quickly, and this is just a snapshot of their current capabilities.