Public Relations & Social Marketing Insight

What could be a better way to describe what infographics are than...

an infographic?

 

Really nicely done by the folks at Infographic Labs ~ Jeff

 

(Hat tip to Andy Bull for pointing this one out)

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 

Via Agostino Caniato, Robin Good, Ken Dickens

Social collaboration is becoming increasingly important within organisations and it’s easy to see why. Research outlined in this infographic demonstrates how collaborative software can significantly improve team efficiency.

 

According to a recent survey, online collaboration tools will play an important role in 75% of businesses by 2013. As we are already accustomed to social networking with friends, family and (sometimes) customers, using social software to collaborate within organisations seems a logical progression.

Despite this, it is astonishing to see how much time companies waste by using email for internal communications. Professionals send and receive over 300 business emails a week and spend an average of 2-hours a day reading and responding to them. Just as worrying is the number of documents we share using email – an average 15 a day. This makes it impossible for more than one person to make edits and it quickly becomes difficult to keep track of changes.

This handy infographic from Clinked (above) shows how social collaboration software can remedy this. Collaboration tools can help to reduce email volume by 30% and make it 33% faster for teams to draft documents. According to one study, 97% using of businesses using social software said they could service more clients, more efficiently.