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With thousands of tools available to marketers, choosing the right fit can feel overwhelming. Here’s a sampling of content creation solutions to get your search started. We’ve divided it into three sections: create, curate, and measure.
From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there. So without further ado, here are a list of some of our favorite digital marketing tools for 2016....
Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now. For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep. So focusing just on sales would make you miss out on a major part of the buyer’s journey. With marketing automation tools, you can influence this journey at different stages: -. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points. -. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor. -. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from. This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings. Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....
At one point, my ideas didn’t do the trick in terms of producing new, engaging, and relevant content. I’m sure you can relate.
It dawned on me that I needed to change my strategy and fully embrace this sentiment from Kevin Roberts: “Ideas are the currency of the future.”
Great ideas are based on logic, data, and emotions. To hit those marks, I use different tools and surveys as well as logic-focused tricks. Here are some that will help you find great content ideas to which your audience will respond....
Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. We do want more content, butcontent quality matters—we also want to make a greater impact with a single piece. Not to worry; technology has your back. Here’s a great resource on content marketing and a general introductioninfographic, and below are seven tools that will help you create masterful content....
Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it. Here’s a list of free social media tools that will save them both time and money....
To help you reach your target audience and boost traffic, we’ve gathered 25 great content distribution tools for owned, earned and paid media strategies....
Via massimo facchinetti, Os Ishmael
Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.
Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.
In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....
Content promotion takes a lot of time.
In many cases, it takes longer than it does to create the content itself.
This means efficiency is key.
And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.
Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.
Tools are what this post is all about.
I’ve put together a list of 15 tools that can help you promote content more effectively....
Not a web designer or developer? You may prefer free tools for creating infographics.
As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”
There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....
You can learn a lot from your competitors.
If you’ve ever wondered why your competitors are outranking you, or getting more social love, this article is for you. With the tools mentioned below, you can learn a lot about your competitors.
Here are 12 tools that will help you get more traffic....
But I’m going to assume that you have at least a decent grasp of how to manage your team and content strategy.
Instead, I want to focus on the second main point – tools.
I’m going to share with you 15 tools that can help you create better content as a team, while minimizing the chance of mistakes.
You definitely won’t need all of them, but you’ll probably want to use at least one from each of the four main classes of tools.
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Vellum is a simple reading list for the links your friends are currently sharing in your Twitter feed.Vellum puts a spotlight on content, making it easy to find what you should read next. Links are ranked by how often they have been shared by those you follow on Twitter, so you can stay up to date with the news that the people you care about are discussing....
The best tool for getting more social shares isn’t a tool at all. Instead, it all comes down to producing high quality, in-depth content. When you create better content than your competitors, it won’t be long before social shares begin to pick up. But, of course, there is always help to be had. Once you create a killer piece of content, you need to do your part in getting it shared across all major platforms, including, but not limited to, Facebook, LinkedIn, and Twitter. If you need a little help getting more social shares, the following nine tools could be just what you’re looking for. It’s not likely that you will use each one every day, but you should definitely learn more about all of them....
In the past, I’ve discussed a variety of ways for businesses to improve their reach through social media. From step-by-step marketing guides to advertising-based posts, I have done it all.
This time around, I want to discuss 13 tools that can make or break your social media marketing strategy. With the right tools on your side, the sky’s the limit. Without these, however, you will be facing an uphill battle.
Here are 13 tools you need to learn before going “all in” with your social media strategy...
DDid you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year?
Content marketing has become an extremely competitive arena now. Businesses are vying to develop their strategies with an eye on engaging their audience with interesting content, that encourages profitable behaviors of the target clientele.
In today’s competitive market, you have to invest wisely to make your brand hog the limelight. It’s equally important to judge how well your content marketing strategies are performing against the industry standards. That makes planning your content marketing strategy a vital element in your business success.
Ideally, your strategy should have one simple tenet at its heart – to deliver unique, fresh and informative content that entices your target audience, taps into their interests and drives them to engage with your brand.
For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep....
Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.
Conversely, freelancers are only paid for the work they do.
This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.
This makes outsourcing extremely flexible, which is a huge win for small businesses.
But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.
Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).
Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...
If you’re a social media marketer – you would be familiar with the feeling of working endlessly and still feeling like you have a ton of work left to do. How do you overcome this? The first step is to give yourself a break. After that, however, it’s time to start looking at ways to work smarter, rather than harder. Tools and extensions have been growing rapidly over recent years and there’s a good reason for it. Content plays an important role in social media marketing – without good content, there’s nothing to market. You could pour hours, days or weeks into your marketing campaign, but no good content means no leads. It is the first step to connecting with your audience and most marketers don’t have the time to create the content themselves. If you’re one of these marketers, here’s a list of 8 tools that let you find and share great content and help with time management:...
Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.
The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.
Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....
Below is a collection of some very good web tools you can use with your students to create educational posters,flyers, brochures, and newspapers.
The tools are simple and easy to use and do not require any advanced technology knowledge. They provide a variety of pre-made templates that you can appropriate according to your teaching purposes. Check them out below and as always share with us your feedback....
In today’s EdTech Charts series, we are sharing with you a collection of some of the best web tools and mobile apps to use with your students to design creative comics. As is the case with previous charts, the titles we include have aunleash their imaginative potential and experiment with a number of various multimodal creative activities.
Check out the chart belowll been reviewed here in previous posts. Our purpose is to provide you with a handy resource where you can access teacher-tested tools to use in your classroom. And as we have argued elsewhere, using comics in your instruction can be a great way to engage students in learning activities and boost their motivation. Students can use them to and share with your colleagues. Enjoy...
Buncee is a great tool for creating multimedia stories. Earlier this week two of Buncee's team members gave me a tour of all of the features available to teachers and students within the Buncee platform.
Three features stood out to me during that tour. Those features are animations, integrated image search and citation, and hyperlinked writing.
What is a Buncee? At its core a Buncee is essentially an online slideshow. But you can save your Buncee offline as an interactive PDF which makes it a great way for students to build ebooks. A Buncee can also be used as an online invitation to an event. When you have completed the creation of your Buncee you can select "RSVP" when you share it and recipients will have an option to register their interest in attending your event.
It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you? The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.
Marketer Jay Baer may have said it best with this tidbit: Content is fire, social media is gasoline.
It's simply not enough to create epic content anymore. You have to get that content in front of people, be seen and entice social signals through sharing and conversation.
And it's pretty hard to do that without some pretty spectacular tools.
We've got seven for you to check out today - some you may have heard of and others you may not have. Either way, they're worth using to cut on the time it takes to deliver on a stellar content marketing strategy in 2016....
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