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You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.
I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.
While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company
Not planning for your social media campaign can be a disaster for your business.
A social media campaign can deliver great results. It can also deliver really poor results and waste your money. What causes them to fail?
Not using cat videos… ha ha…
Ignoring cat videos, what really causes them to fail?
Planning....
This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers.
To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales....
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.
For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)
There are so many cool things our favorite social networks can do that may have fallen through the cracks. To help you discover these hidden treasures, we rounded up 20 of the lesser-known features on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Check 'em out....
Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.”
So, let’s talk about a simple content marketing strategy!
Many marketers and sales professionals still struggle with the concept of modern marketing. They struggle with social media profiles, improving their reputation currency, and using content to develop an audience – so the by-product of all of these actions is more sales and higher value sales....
Via Stefano Principato
To commemorate the new 2016, I decided to ask 20 online marketing experts about their ultimate tip for the upcoming year. The world of internet marketing changed a lot in 2015, so it is safe to assume that the same will happen in 2016 as well. Without a further a due, here’s what the people I interviewed had to say
Wish you didn’t have to keep creating new content?
Do you need a better return on the content you create?
Having a plan in place for posting, and repurposing your best content will give your content a longer life and make the most of the time you spend creating it.
In this article you’ll discover how to get more value out of your social media content....
YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.
Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
Do you know that there is an acceptable length for every type of content you make to optimize its readability and its SEO ranking?
Yes, there is a reasonable length for every type of content available and it is wise to follow them in order for you to attract as many readers as possible.
The lengths vary from social media networks to target audience. Facebook has no character limit yet the best content length for it is just around 40 characters while Twitter which has the famous 140 limit character has an optimal content length of up to 100 characters only.
The purpose of content is to be able to promote your business or brand in all available channels across social media without spending a lot of money for promoting your business. Knowing the criteria or limitations when making content saves you time, money and effort.
So what are the digital marketing trends that could destroy your business if you don’t start now? You can be sure that your savvy competitors will be getting in on the digital action! So it’s time to beat them to the punch.
And you can’t ignore the looming reality that the new start-ups will also disrupt....
Since last year, the distribution landscape has changed considerably. One company on the old list went out of business. A few have lost a lot of their relevance. And Facebook has gotten much stronger, continuing on its path to world domination, one suggested post at a time.
Clearly, not all distribution platforms are created equally. Social networks each have certain types of people drawn to their respective news feeds—think of lunchroom cliques from high school. For marketers, it’s crucial that precious ad dollars are spent wisely on the clique that’s most likely to respond to your work. There needs to be clear objects for any distribution initiative so marketers can pair smart content with the right platform, and as a result, the right audience.
As you think about how to make your content more effective, here’s our updated breakdown of the most important distribution platforms in 2015....
To help build out your LinkedIn strategy, HubSpot and LinkedIn created How to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn.
In terms of resources, here's what you can expect to receive: - Three comprehensive guides: How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking, and How to Use LinkedIn for your Business
- Six PowerPoint & Photoshop templates to make your profile look beautiful
- An infographic from LinkHumans that depicts the perfect LinkedIn profile -- a sneak peek of which is below:...
This year, we present the 11th annual Content Marketing Awards, celebrating excellence in 75 distinct areas of our industry – the best and brightest achievements in strategy, distribution, design, and editorial from a field of over 1,200 submissions. With so much amazing work from which to choose, the judges truly had their work cut out for them.
In addition to the 75 category winners, four distinguished awards were recognized: Project of the Year, Agency of the Year (fewer than 100 employees), Agency of the Year (more than 100 employees), and Content Marketer of the Year. These special honorees were announced in a ceremony September 10 at Content Marketing World.Learn what made the nominees stand out from the competition – and how you can follow in their footsteps: Take a look at the Project of the Year finalists and find out a few secrets of their success....
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You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in.
A content conversion funnel is where you share a piece of content that gets attention from your potential audience and then you lead them down a path to a potential sale.
This could be text, images, video, voice… whatever form your content takes.
In this article, we break down some examples of content conversion funnels and, of course, we take a look at the tech side to building the funnels....
In this post, we’re going to review 15 marketing guides that can speed up your success.
We’ll look at the finer details of each guide, ensuring that you have a clear understanding as to how you can use each one to your advantage.
By the end of this post, you’ll have a better idea of how each guide can push you down the path to reaching all of your content marketing related goals....
You want to be writing the right content, right?
I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?
This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....
Despite much of the hype around social media “Buy” buttons and shoppable links, social channels such as Facebook, Twitter, Instagram and Pinterest continue to drive only a small portion of online retail sales.
In fact, according to the Custora E-commerce Pulse Holidata Report (Disclosure: Custora is my employer), less than two percent of e-commerce sales this past holiday season were attributed to social media.
While many other marketing channels saw significant year-over-year growth, the percentage of orders from social media actually decreased from last year.
The bottom line is that when it comes to driving sales, marketers have yet to unlock the formula to produce real results from social. While the jury may still be out on whether social media will live up to its hype, the following are some best practices for marketers looking to optimize their return on social media.
But here’s what you need to do to plan your campaign: - Pre-campaign planning
- Define your campaign goals and metrics
- Targeting – who you are going to target and how
- Map out your funnels
- Create your content and build your editorial calendar
- Get all your tracking in place – goals, URL builder, etc.
- Campaign Launch
- Optimization – assess and adjust
- Evaluate at the end of project.
We call this the rocket formula, so of course we have an image of a rocket!...
I want to show you what types of content you should be producing in order to generate strong sales from the rest of your content marketing efforts.
Some of these might overlap with the content you’re already producing to generate traffic, but some will be new.
If you’re starting to see a solid level of website traffic but aren’t sure how to turn those visitors into customers, this post should help you a lot....
The Force was strong with Lego this year.
The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand in 2015 in online engagement, according to data from social analytics firm ListenFirst Media.
Bolstered by collaborations with Star Wars, Marvel and The Simpsons, Lego collected some 727,023,059 engagements this year, per the company's Digital Engagement Rating, which measures engagements across a variety of social platforms. Lego was especially strong on YouTube with its vast array of commercial spots, becoming the most-engaged brand on the video platform with some 1,841 uploads this year....
It doesn't matter if you have a well established business or a new one, everyone can benefit from learning to use social media better. But which platform is right for you? The What Social Media Platforms Are Best Suited For Your Business infographic from Quick Sprout helps you determine which platform your target audience uses so you can save yourself some time.
Your landing page must be the central point of your online marketing campaign. Designed wisely, it can generate more leads and increase the ROI rate of your bottom line. Today, we’d like to share 10 of the best landing pages that convert 100%.
Read on the post to check their designs and find out what features make them a win-win solution for your marketing strategy.
Understanding the basic principles of content marketing help you to know when a tactic would work well with your audience. This is why they are so important to know.
However, considering and incorporating those principles can be a bit tougher. Those principle are, by necessity, very general. To implement them in your content, and with your content strategy as a whole, you’ll need to see them in action.
I’m about to walk you through 8 fairly advanced ways that you can apply the principles of content marketing. They are a way to take your work beyond the level of beginner and intermediate marketers....
If you can’t get people to engage with you on social media, you won’t be able to benefit from all that social media has to offer.
However, when trying to improve engagement on social media, you can’t be pushy. Otherwise, your efforts will amount to nothing, and you may even generate negative results.
In this article, we’re going to take a look at how you can improve engagement levels on social media, without being pushy....
You can use many methods to improve your conversion rate.
But very few can improve your conversion rate as much as case studies can.
Case studies have a few big benefits: - they resonate with prospects
- they show that your product or service can work
- the transparency increases the trust a reader has in you
All of these benefits are important, but the last one—in particular.
Trust is one of the most important factors in conversion rate optimization....
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![How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/UU_Gk8WoK9QASJIB5CB-uTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Melonie Dodaro shares basic tips on how to create a LinkedIn Company Page.