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By 2018, it is predicted that 79% of the web will be video. I’m sure you have noticed the dramatic changes to content, social media, and the web in general. How can marketers stay ahead of the game? I rounded up 15 rockstar marketers to answer the following question:
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Instead of tapping photos of shoe styles on retail mobile apps, imagine being able to pinch, swipe and tap to view the product in a 360-degree, interactive environment. Such experiences could soon be the norm on mobile, thanks to new technology enabling 360-degree immersive experiences.
Jeff Domansky's insight:
360° video content is just around the corner and think what it could mean it to marketing?
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From
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According to the report:[ A]lthough we see these searches across age groups, it’s most pronounced among millennials. In fact, 67% of millennials agree that they can find a YouTube video on anything they want to learn. Millennials aren’t the only drivers behind the increased demand for how-to content. In fact, the report notes that 91 percent of mobile users check YouTube for inspiration while working on a project. And brands are using this demand for how-to content to connect with consumers in useful and meaningful ways. This is a key lesson for content marketers. While content marketers often talk about engaging customers with timely and relevant content, many miss the markwhen it comes to developing content that truly serves the needs of the target audience....
Jeff Domansky's insight:
Here's how YouTube presents a big opportunity for marketers who can provide how to videos for consumers.
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Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior.
Jeff Domansky's insight:
Get the picture? Video is a powerful sales conversion tool and strategy.
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Now I don’t know about you, but the words ‘visual storytelling’ really inspire me to answer. In fact, visuals have a better chance of catching users’ attention than any other form of content, and they can tell your brand’s story in a much more dynamic way than a block of text could.
As a result, draping content with strong visuals and a story will allow for quick comprehension, even if your fans don’t actually read the copy.
Jeff Domansky's insight:
Visual marketing matters and these tips will help you marrket better with visuals.
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Thanks to the growth of platforms like YouTube, Vine, and Vimeo, video is becoming an increasingly effective marketing channel. With 90% of online customers finding videos helpful during the decision-making process, their importance even extends as far as sales qualification and conversion. To help you pin down your strategy, I’ve looked at 6 examples of perfect B2B video marketing. These businesses have mastered the art and created unique videos that showcase their brand’s value, personality, and sometimes, awesome sense of humor!...
Jeff Domansky's insight:
Here's a great collection of six videos with lessons on how to help you and your marketing get the picture.
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Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals.
Jeff Domansky's insight:
Better get moving with your moving pictures becausethe stats tell you how valuable video is to your content marketing.
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Move over guest blog; the future of online marketing is all about video. And while the trend toward increased video consumption was a predictable shift, the relatively low costs of production and distribution are surprising. Affordable camera technologies, motion graphic development, and user-driven social media campaigns are just 3 of many trends that are making it easy for brands to creatively leverage video to drive awareness, sales, and brand equity.Still not convinced? Below are 6 statistics, trends, and facts that fully illustrate the need for video content in your social media marketing strategy....
Jeff Domansky's insight:
Get the picture? Video is a critical component in your content marketing strategies.
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More and more people are turning to video to learn about how to do common everyday tasks and to check products and services before committing to a purchase. Operating without a fine-tuned video marketing strategy is no longer an option.
Jeff Domansky's insight:
Youtube is the second largest search engine after Google, bigger than AOL, Ask and Bing combined.
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According to a recently conducted study by VidYard and Demand Metrics, video marketing is the most effective marketing option available today. In addition, the return on investment provided by video marketing is improving, according to 48% of the respondents. While it is certainly no surprise that video marketing is an excellent resource, this study really just shows how important it is. The effectiveness of video has not been lost on successful marketing companies. The report found that over a third of large companies are producing over 100 marketing videos each year. They also found that 86% of those surveyed use key tools to measure the effectiveness of their video marketing efforts, which further shows that the ROI on video is real....
Jeff Domansky's insight:
Get the picture? Video delivers!
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...Animated videos, on the other hand, provide a quick way to create super HD quality video content that has several advantages over traditional video. It has none of the artificial and cringe-worthy acting and no issues with sound or weather, particularly when filming outdoors! All you need to do is apply this approach to infographics. As with animated videos, you don’t need any specialist design or video production expertise to create one. And while you’re able to create excellent visual feasts that require little effort from the viewer to learn from them (all they need to do is hit “play”!), you’re also taking advantage of the popularity of videos. Let’s take a look at one of our favourite tools of the moment – GoAnimate. Hosted online, all you need is an Internet connection to produce professional-looking animated videos....
Jeff Domansky's insight:
GoAnimate is a video animation tool worth exploring. It's new but could be a useful addition to your social marketing tool box especially for animating your infographics.
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Animaker.com is a cloud-based do-it-yourself (#DIY) video making app that is bringing studio quality professional animation tools within reach of everyone. Exclusively crafted to suit the DIY explainer video makers, it features a wide array of several in-built tools that address the growing demand of animated video making....
Jeff Domansky's insight:
Can't wait to try this promising looking video animation tool.
Mara.Rodriguez's curator insight,
July 30, 2014 5:31 PM
Me parece una herramienta más que interesante para trabajar con estudiantes interesados.
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After watching your videos, your audience should feel something. You don't need to be controversial, but you do need to elicit emotion to inspire your viewers into action.... While some content lends itself to emotion more easily than others (a whiteboard video might not be “emotional” in the traditional sense), your content is far more likely to inspire downloads, trials, demos, etc. if it elicits a powerful response fuelling your prospects’ follow through. And remember, at the end of the day, “emotional” or inspiring content is simply stuff that makes you feel something. It doesn’t really matter if your audience is laughing or crying at the end of your video, but they better be feeling something or you’ll be easily forgotten or skipped over. Ultimately, if your on-screen personas, comedy, or message gets people to like the implied character of your brand, you’ve got the right idea....
Jeff Domansky's insight:
Useful video tips to get more from your video marketing.
Erado Press's curator insight,
July 9, 2014 10:21 AM
"..strategic video marketing (the kind that produces ROI in the form of influenced deals) begins when you use content to trigger targeted emotions and then tie these high-power feelings to a specific action." |
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Spellbinding scenes captured by adventure seekers and even wildlife madeGoPro the hottest video camera around. And now, the company wants to give marketers a sharper view. Hundreds of those videos, like those from the perspective of a dolphin swimming alongside his pod or a dude jumping from a tall building, will soon be at marketers' fingertips via a platform dubbed GoPro Licensing. "We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content," said Adam Dornbusch, head of programming at GoPro, which just began taking marketers' applications via its online portal....
Jeff Domansky's insight:
Cool marketing trend?
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Looking for ways to connect with your audience? Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. In this article I’ll highlight eight ways to combine storytelling, video and social media....
Jeff Domansky's insight:
Do you use video on your social channels? Here's how.
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This is the Vine list to end all Vine lists—the one that actually counts. So far this year DailyTekk has rounded up and ranked the 100+ best Instagrammers, the 100 best YouTubers, the 100 best Pinners and the 100 best blogs and websites of 2015. Today we conquer curate Vine, the site where people cram as much creativity, humor, information or idiocy into 6-second videos as humanly possible. And I will say this: Viners, you have a very, very unique community. It’s so different than the other social networks I just listed. The amount of effort that you have put into these short videos is nothing short of astounding. Kudos...
Jeff Domansky's insight:
Let this be kind of your guilty pleasure. Sort of like reality TV. Nobody admits they watch it but everybody checks in on it. Some fun, some profound, mostly silly.
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...This data illustrates how the quintessential picture of linear TV viewing is dramatically evolving as tech-savvy viewers with new consumption appetites enter the picture. Consumers can now select their preferred screen based on the type of content they wish to view, and each device supports a unique need. This allows media consumption to become even more ubiquitous and transcend the boundaries of time and place. In his recent report, my colleague Jim Nail reveals that this modern pattern of media consumption gives marketers new opportunities to harness the power of video and tell their brand stories. However, in order to do this successfully, marketing professionals must “factor in different attention and engagement by platform.” As Jim says, “up to this point, advertisers have largely assumed that a video ad performs similarly whether it’s on TV, online, or on a mobile phone . . . TV may still have the larger audiences, but the smaller, more attentive audiences on other devices may drive higher message communication.”...
Jeff Domansky's insight:
Here's what Anjali Lai says marketers and PR pros need to know about the evolution of video and how to get results from social marketing in the future.
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Explainer videos should be 30-90 seconds in length which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting yours, just examine the work of others. You’re bound to find something that resonates with you as a good example for brainstorming your own....
Jeff Domansky's insight:
Great lessons and inspiration for creating your own effective explainer videos.
Christoph Dahn's curator insight,
February 1, 2015 12:53 PM
Explainer videos are a great tool if you run a website. Think about adding an explainer video on you homepage above the fold 
CTD Institute's curator insight,
February 2, 2015 12:19 PM
Absolutely a must watch! These 20 examples of explainers video has a wide range of examples and content thus providing many perspectives and inteersting ideas about what to include and what to leave out.
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There’s significant momentum for publishers toward increasing the production of video content, on account of both the strength of video as a medium for storytelling and high video CPMs as advertisers begin to move their TV spends online (see the Chicago Tribune’s coverage for one example). An increase in video content across the board, of course, means that it’s all the more important that we have a sense of which parts of our audience we can hope to reach with video. To that end, below is a brief survey of the state of online audiences and their consumption of video.
Jeff Domansky's insight:
This is an excellent look at video consumption with some valuable lessons for social marketers and PR pros.
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Do you want to increase your Social Media reach and make your message go viral? Are you tired of Facebook limiting the reach of your posts? Video content is one of the best ways to increase your followers’ engagement on Social Media; and when engagement rises, your reach will also grow. The power of video as highly engaging content is the reason why most Social Media platforms are implementing new video products: video ads on Facebook,animated gifs on Twitter, the launch of Hyperlapse for Instagram, etc… However, if you just create the same type of videos as everyone else, chances are, your followers will also ignore these posts. Users pay more attention to content that is unusual and unique. Posting another video is not enough. It needs to be different from what others are doing. In this article, I will describe some apps for smartphones that will allow you to create outstanding and unique videos that will surely increase your engagement by making your videos stand out of the mass....
Jeff Domansky's insight:
We all know that video is important but the problem is that it's difficult to create, unless you use these great video apps, check them out.
Toltec Global Services's curator insight,
November 4, 2014 12:51 PM
Video content has skyrocketed in the last five years. Set your brand apart by using one of these video apps. 
Anelise Dahlstrøm Severinsen's curator insight,
November 5, 2014 6:36 AM
Levende billeder bliver endnu mere populært, desuden er et godt værktøj til at variere dit indhold. I artiklen er der flere apps (det fleste af dem gratis), som kan hjælpe dig at skabe engagerende og inspirerende indhold på dit firmaets sociale medier platforme. Jeg bruger Timelapse - også en gratis app, som giver dig mulighed for at vælge hastigeden på video optagelse. 
Dwight Holcomb's curator insight,
November 5, 2014 11:17 AM
Finding innovative ways to create unique video content for social media will drive competitive advantage in this space.
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Do you know who Smosh, PewDiePie or Michelle Phan are? No? They’re YouTube stars and are more popular among teens than mainstream celebs, according to Variety . There are 1 billion people using YouTube and 6 billion hours of video watched every month on YouTube. We all talk about how video is the future (or present) of content marketing. Yet, marketers seem to shun video platforms, other than for viral videos. There's a huge amount of blog posts on topics related to Facebook, LinkedIn and Twitter. You hardly ever come across one on YouTube. In other words, here is a massive opportunity to leverage your content on a platform that is highly underused by other content marketers, and to get ahead of the crowd while you're at it. Plus, your YouTube content affects your Google rank. Read on to learn all the tweaks for dominating your YouTube niche....
Jeff Domansky's insight:
This is an excellent blueprint to content marketing on YouTube. Great tips and tactics especially if you're just starting to explore video marketing.
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Make a video online for free with wideo! Create demo videos, bring animated e-cards to life, create educational videos and lots more.
Jeff Domansky's insight:
This simple video tool is where to look for simple explainer or information videos. Starts with a free plan and has several modest for-fee plans to choose from.
siju2005's curator insight,
September 12, 2014 12:31 PM
Sistema Venus Revisión - Sistema Venus Verdadera ...► 1:00► 1:00www.youtube.com/watch?v=wjWDr_MjWaM
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Do you want to know more about Vine video? Are you wondering how brands and businesses can successfully market with Vine video? To explore how to use Vine short video on Twitter, I interview Zach King for this episode of the Social Media Marketing podcast...
Jeff Domansky's insight:
In Social Media Marketing Podcast 108, Zach King shares how he uses Vine video. A good overview if you're just starting to look at video in your content marketing mix.
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What if we stopped trying quite so hard with our video content marketing? What if we just told our true stories honestly and simply, and with empathy for the very real problems our customers have? A video from a tiny Arizona startup busts some common myths about using video as part of a content marketing program. There are three other things to love about it, too....
Jeff Domansky's insight:
Ann Handley has a great case study and story about marketing by video. And it's also highlights an app worth exploring.
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YouTube has just passed Facebook and is bigger - Now the largest social media site in the U.S. Yes, that's right - the largest social media site. I was among the first to show that YouTube was the third largest search engine in a presentation entitled, “Getting Found in All the Right Places,” at a SEMNE event on Nov. 7, 2007. And I may have been the first to observe that YouTube was about to pass Yahoo! in expanded searches in a story that was published in Search Engine Watch on July 20, 2008. So, I suspect that the second part of the line, “YouTube has grown to become … the second most-used platform for searching,” is old news. If anyone wants an update, here’s the U.S. data from comScore qSearch for May 2014: Google had 12.5 billion explicit core searches, YouTube had 4.0 billion search queries, Microsoft had 3.5 billion searches, and Yahoo! had 1.8 billion....
Jeff Domansky's insight:
Now that youtube is bigger than Facebook, it's time to rethink your marketing strategy.
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John Stokman of Ilos Videos shares video marketing tips from 15 social marketing experts. Recommended reading. 9/10