The influence of search on content beyond Google, Bing and Yahoo is pretty amazing. Just think of all the social media monitoring platforms that have launched – they’re all essentially search engines.
Another category of online tool that relies on search are content discovery tools (just like Google is a content discovery tool). Except this category of content discovery weights content shared on social media channels more heavily and often provides the ability to organize and flavor search results based on an analysis of what your own social networks are posting and sharing links to.Real-Time content discovery tools are handy for a number of reasons, namely being able to identify upward trending content aligned with topics or entities you are tracking.
The idea is that if you can be part of sharing upward trending content early and even add to the conversation, you can capture the draft of that upward swing in attention – reaching new audiences and better connecting with those you are already engaged with....
Jeff Domansky's insight:
These tools are a great selection to add to your curation and content discovery toolkit.
...As brand marketers we are tasked constantly with maintaining a social channel. And in doing so, we need to generate a TON of content. It is a huge challenge and one that has created some serious social paralysis in many marketing departments. Not only are we tasked with generating a lot of content, but our audience is looking for it to be (gasp!) useful and (dear lord!) valuable to them. Plus, we aren’t really supposed to be talking non-stop about the brand, so what are we to do. Simple – find a few key social themes.
Social themes are basically buckets in which your content shares some commonalities. For example, when I am curating content for our Facebook and Twitter channels, I focus on customer experience, innovation, content and channel strategy. These are the themes that drive my passion as well as the passions of our readers. We know our readers care deeply about these topics and there is a lot of amazing content that is developed to support these themes. Themes are incredibly important when you are curating content as they help focus your efforts and ultimately save you time and effort....
Jeff Domansky's insight:
Tracey Parsons offers advice on how to create and curate content that resonates with your target audience.
Even after you've exhausted the usual channels for promoting your content, there's still other ways! Discover how to use FlipBoard to showcase your awesome marketing content.
As you are probably aware, great (and useful) content is the fuel behind good Inbound Marketing. There are lots of ways to publish content such as yourcorporate blog, and other online resources.
As you publish content, you'll want to be sure it gets found in search via SEOand also on social media. However, what if you could publish your own online industry-specific magazine (that's optimized for tablets) to an audience with over 100 million people?
Well, it's easier than you might think. Just use Flipboard.
Jeff Domansky's insight:
Michael Reynolds offers great tips on getting started with Flipboard.
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
...The discovery process for great content has a similar thrill. How great does it feel to share a bit of awesomeness that few others have found?Without a doubt, sharing great finds on Twitter, Facebook, LinkedIn and other social networks is a smart way to with your followers. Did you know 25 percent of Tweets contain links and 56 percent of retweets contain them?
People love a good content share. And in order to give the people what they want, sometimes you’ve got to dig a little deeper. Here are 17 unexpected places to look..
Jeff Domansky's insight:
Kevan Lee shares an excellent list of resources and places to find interesting content that curators will find very useful.
In a recent post, top content marketer and blogger Mark Schaefer scored a hit and started a big controversy by predicting the end of content marketing as we know it because of a forecasted Content Shock.
With Content Marketing having been all the rage these past few years, his post made some noise generating responses and debate from many. And while a lot of people have given numerous arguments as to why he’s right or wrong – including Shel Holtz who argues that as content consumers we become better and better at filtering content through various curation tools – nobody yet has looked at the role publishing-by-curation and the interest graph played in that picture.
Jeff Domansky's insight:
Guillaume Decugis looks at disruption and the change in value from content to curation. Recommended reading. 9/10
In addition to seemingly endless supply of freelance writers, there are also crowdsourcing websites that make the process a little more streamlined and smooth. The List.ly list below features several of the more prominent sites.
...Crowdsourcing content moves beyond simple creation or curation and opens a world of opportunities for freelance writers as well as business owners....
Jeff Domansky's insight:
if contact is king, crowdsourced content must be, I don't know, Emperor of the universe? ;-) Useful tips.
Some people say content curation is useless, but I disagree. When done properly, it can actually demonstrate your expertise to your target audience.
...I was reading a blog post the other day that declared that content curation does nothing for the curator, their SEO or their traffic. As the author of the post doesn’t appear to curate very much at all, I wondered how they came to that conclusion?
What is curated content?
Content curation means pulling together content from various sources and presenting it to the reader in your own unique way. It’s a step beyond the normal list post or an effective link post.
It may be easier to understand content curation by defining what it is not: Content curation doesn’t mean presenting a list of stories or a weekly roundup of links. It’s not a simple cut and paste job where you rip off content from someone else and imagine you are presenting it in some fresh and exciting way....
Jeff Domansky's insight:
Sarah Arrow shares an excellent rationale for curation though some will still wrestle with ROI. I'm onside with curation as an authority and thought leadership tool.
Content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. Use these 6 strategies to build your authority.
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
For example, content curation is a great tactic for promoting your thought leadership — but only if the audience can clearly distinguish your insight from that of your source material. This is particularly relevant when you are excerpting curated content, rather than syndicating it outright. In fact, when excerpting a piece of content, my recommendation is that the perspective you add must be at least half as long (in terms of word count) as the original content itself, and should include brand-appropriate keywords in order to optimally position you as an expert on the subject.In addition to excerpting, there are many other methods for using annotation in your content curation efforts. To illustrate some best practices for working with these options, let’s take a few recent articles from BloombergBusinessweek and Social Media Examiner and see how they might be successfully curated using six different approaches....
Jeff Domansky's insight:
Very solid curation advice, in particular, the importance of adding your own voice to build authority.
Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation.
Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are really going to learn from their advice.
Jeff Domansky's insight:
There are six easy steps to curation success. Lots to learn from these masterful Scoop.it curators. All you need to add to these steps is human intelligence! ;-)
There are many tools available to make the individual tasks that go into producing a great blog article easier. News sites, social media and other blogs are excellent topic and research resources. Tools like Evernote make pulling together the various strands of research into one place a breeze, and there are any number of very good text editors, word processors, and dedicated blogging applications that help streamline the writing process.
However, it can be inefficient to rely on multiple different tools. Spundge is an online application that can help streamline the blogging process by bringing many of the tools bloggers need into one coherent application.
Spundge can be used for many different workflows, including for journalism and content curation, but we’re going to have a look at one way you could use it to improve your blogging productivity.
Jeff Domansky's insight:
Spundge is useful for curation, blogging and content marketing. I find it valuable in the research stage and a smart addition to your social media toolkit.
This is not another article about content marketing. It’s not intended to convince readers that content marketing can help differentiate them from their competitors, showcase thought leadership, drive traffic, or engage their customers. A quick Google search of the phrase “content marketing for small businesses” yields more than 200 million search results, meaning that there are already plenty of people out there talking about these things (and probably trying to sell small businesses something in the process).
So who is this article for? Anyone who’s convinced, but not sure how they can make it work for their business. It’s for anyone who’s ever wondered whether it’s possible to have a content marketing strategy without creating any content.
While the short answer to this is no, there is good news. The first is that the investment of time and money it takes to create great content doesn’t have to be a barrier to entry. Almost any small business that really wants to get into the game can do so by being smart about how they’re allocating their resources and maximizing the content they do have.
The second piece of good news is that the sheer amount of free content online makes activities like curation arguably more important than content creation itself.
That said, content creation still needs to play a role in your strategy. Original content--whether it’s in the form of a blog, case studies, videos, infographics, etc.-- will help you define the point of view you want to convey and should help set the tone for all of your content marketing efforts. The key is to maximize the ways in which you distribute and supplement it with other, lower touch tactics. Read on for five of the best....
Jeff Domansky's insight:
Great tips on how to get better results from content marketing using curation and several other simple strategies.
Without curators, the internet is quicksand. I have huge confidence in the future of curation. That's because we have so much information coming at us in this digital era.
The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators.
Without curators, we run the risk of information overload.
Sharing content with your audience is a great way to create awareness, show expertise, grow your brand, and create relationships. Any brand can use content sharing as a way to increase visibility. All it takes is putting the proper steps in place.
... You can't rest on a great product and go radio silent; you need to build a great brand. That takes differentiating yourself and establishing higher visibility. It takes content. The content you create via a strategic content strategy, but also via the third-party content and resources you routinely share.
Establishing yourself as a trusted sharer of content has many positive benefits to your brand. It asserts your expertise in the niche, brands you as the go-to source of information (even when you aren't the one creating it!) and positively links you with the industry you are a part of. Any brand can use content sharing as a way to increase visibility; it just takes putting the proper steps in place.
How do you become a content-sharing ninja? Here's my method....
Jeff Domansky's insight:
A must-read for SEO, content marketing and curation pros. The tips on the importance of curation and how to do it better are very useful.
RebelMouse, the social-aggregation platform founded by Paul Berry — the former chief technology officer at Huffington Post — is relaunching as a full-fledged publishing system designed for media companies who want to control the social ecosystem around their content
Integrating lead generation in your content strategy brings a measurable KPI that is aligned with any business’ #1 strategic objective: growing revenue.
... Perhaps more importantly: it works! Content is a great way to generate new connections that can lead to future business: by publishing relevant quality content that addresses potential prospects’ questions or interests, you generate opportunities to be discovered by them through their search queries or social media. Talking in the context of curation, we keep hearing testimonials of Scoopiteers who tell us they made valuable connections that originated with their curated content and developed further into business opportunities.
So as we multiplied the possibilities to generate leads from your curated content on Scoop.it Business and Enterprise versions, we wanted to give you a recap of how you can effectively do that when using content curation for your small business or company....
Jeff Domansky's insight:
Useful tips to use curation to build your content marketing results.
Excerpt from article written by Dennis Shiao and published on Scoop.it Blog: "Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. Wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. Let’s consider seven habits:
1. Focus on Goals
What are your goals around content curation? If you can’t answer that question, stop right now. Stop reading this post, too. Go answer the question, then return when you’re done.
2. Have Empathy
You’ll need to have empathy for your target audience. In other words, the better you understand their thoughts, interests and challenges, the more effective you’ll be at content curation.
3. Be Careful, Cautious and Selective Make sure you read (and digest) every piece of content you curate. Curate high quality content only, leaving the marginal pieces to the proverbial cutting room floor.
4. Editorialize Don’t just share content, tell us why you like (or dislike) the piece. What can your target audience learn from reading it and what are the key takeaways? In a sense, editorializing creates a nice blend of creation and curation.
5. Provide Attribution Providing attribution shows respect and helps drive visibility and awareness to content authors. As you curate, look up the author of the article (or blog post) and explicitly acknowledge them.
6. Understand What’s Timely and Trending Sharing fresh milk is good. Sharing spoiled milk is rotten. If you find content that is time sensitive, consider whether the “sharing window” has already passed.
7. Have an Eye for a Great Title Not everyone will be as thorough as you when reviewing content. A lot of people will click on a link solely because of a compelling title. As you sharpen your curating skills, you’ll begin to figure out what separates great titles from good titles. If you come across a great article that has just a good title, consider changing the title text when you curate..."
The content you share (the articles or what ever) is how you attract the people who are interested in what you have to offer. What do you need to do to get their attention?
The post, "The Details Behind Kraft’s Content Marketing Strategy" had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.
....Reading through this point-of-view on content marketing also tied nicely into a conversation I had last week with Vernon Niven, CEO of the very-cool NeedTagger service, which is a “customer search engine for social media.” (Vernon is also, notably, an early investor in Flipboard.) In our conversation, he noted that as content marketing continues to grow, a successful and scalable content strategy increasingly relies on content curation as much as it does on content creation. Just like Joy’s Law, which states that “No matter who you are, most of the smartest people work for someone else,” there is a content corollary, which is that “The best content on the internet was created by someone else.”
Tying these two threads together comes up with the realization that the executional half of Fleischer’s model must have content curation as part of the model as well, not just content curation. Otherwise, the model can’t scale and, more importantly, you are under-serving your community by not sharing the best things with them....
Jeff Domansky's insight:
This is valuable insight into the important role curation can, and should, play in content marketing.
Content curation is a great way to supplement your original blog content. Shrink the Internet and Add ValueA curator is an information chemist.
He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule – Robert Scoble
Being a Content Marketer, I’m sure you’ve noticed the sheer amount of new content being produced on the Internet – social, blogs, videos, podcasts, hangouts, etc. The amount of new content created is mind boggling.
Your audience, more than likely, is challenged for spare time, and would prefer not to wade through the sea of Internet content to find what they want. You can help make their life easier by providing relevant, high quality, meaningful content in an easily accessible location.Shrink the Internet for them!...
Jeff Domansky's insight:
Curation is quickly becoming a stalwart strategy for content marketers.
"To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. "
Traduco liberamente la recensione di Robin Good dall'inglese.
Spiegare cosa sia la content curation - cura dei contenuti a qualcuno che non lo sa non è semplice dato che vi sono molte definizioni, articoli, concezioni e interpretazioni che la riguardano.
Per offire un aiuto a chi avesse necessità di spiegare la content curation sono qui presentati 5 gruppi di risorse:
1) Content Curation - Definizioni
raccolta delle migliori definizioni di content curation
Robin Good's insight:Introducing content curation to someone who doesn't know anything about it is not always an easy task. There are so many different articles, opinions, definitions and recommendations about content curation that it is quite difficult for someone just getting familiar with the topic, to easily find out where to start and what to trust. To help out anyone needing to support the explanation of content curation to others, here are five comprehensive resource collections I have put together over the course of the last year. 1) Content Curation - Definitions a collection of the best and most useful definitions of what content curation is http://bundlr.com/b/content-curation-definition 2) Content Curation - What is it? Video Intros 30+ short video clips that introduce the need, practice and purpose of content curation http://huzzaz.com/collection/content-curation-what-is-it 3) Content Curation Visualized 110+ infographics, visuals, illustrations and diagrams explaining what content curation is www.pinterest.com/robingood/content-curation-visualized/ 4) Content Curation Tools Directory - Tools Directory 100+ of the best content curation tools organized in a directory for immediate access http://contentcuration.zeef.com/ 5) Content Curation Tools Supermap - Tools Collection 600+ content curation, discovery, filtering and publishing tools organized by categories for doing content curation http://bit.ly/ContentCurationToolsSupermap All free to use and share.
The Content Curation Look Book includes a collection of examples ranging from Intel and Adobe to the Oregon Wine Board, on how marketers are using curation for their organizations.
This Look Book is meant to get your creative juices flowing and inspire you on how to use curation in your current marketing mix.
Jeff Domansky's insight:
Curata's Look Book provides several good examples of corporate content curation. It's a free download.
Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content curation.
I think that it's important to go beyond mere "connection" and engage others with the intent of establishing relationships. It's the difference between meeting someone at an event, getting their card and never contacting them again and setting up a meeting immediately with long-term intention. Not all will "stick." But surely more will...
Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase: "Add value!"
Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.
Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service. It is important to note that the actual popularity of the phrase “content curation” has not decreased.
On the contrary, GoogleTrends clearly show that the popularity of the keyword query and its various forms is growing. What does this mean? It means that more and more people are interested in content curation; it is no longer just for marketing professionals.. Why is this happening? Everybody knows that the amount of information exchanged through social networks and feeds is growing exponentially, following the well-known Moore‘sLaw.
According to LikeHack’s research based on 3 million user accounts, people spend approximately one hour every day looking through unnecessary information. There are several services available today which solve this problem, and they are growing in popularity: Likehack, Storify, Pearltrees, Getprismatic and others....
For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content, and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter.
The average B2B marketer is using 12 different content marketing tactics, and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation....
Jeff Domansky's insight:
This is a really useful overview of content curation with some surprising stats and info in the mix.
To get content containing either thought or leadership enter:
To get content containing both thought and leadership enter:
To get content containing the expression thought leadership enter:
You can enter several keywords and you can refine them whenever you want. Our suggestion engine uses more signals but entering a few keywords here will rapidly give you great content to curate.
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These tools are a great selection to add to your curation and content discovery toolkit.