Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online

Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online | Public Relations & Social Marketing Insight | Scoop.it

Twice this week I've been asked for alternatives to iBooks Author that students can use to create multimedia books. This is probably a good time to share the three options that I usually recommend. These are listed in the order in which I typically recommend them...

Jeff Domansky's insight:

Perfect for marketing and story telling too. Take a good look at SimpleBooklet, Widbooks and Glossi. Highly recommended.  9 / 10

Jeff Domansky's curator insight, December 14, 2013 10:51 AM

Super tools for marketing in storytelling too.

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Create Amazing Interactive Presentations From Your Browser With Emaze

Create Amazing Interactive Presentations From Your Browser With Emaze | Public Relations & Social Marketing Insight | Scoop.it
Browser based presentation platforms are quickly gaining ground as HTML5 has made it possible to create robust presentations online without the need for applications like PowerPoint or Keynote.

Via Baiba Svenca
Jeff Domansky's insight:

This tool has great potential for content marketing too. Thanks to Baiba Svenca for sharing.

Abe Soltani's curator insight, October 12, 2013 11:55 PM

Like it.

Maite Gonzalez's curator insight, October 18, 2013 9:30 AM

add your insight...

 

 

 

Fiona Harvey's curator insight, February 3, 2014 10:39 AM

Looks relaly cool - will have use for this combined with other apps to generate presentations. 

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Create Actionable Images with PassionTag - 'Net Features - Website Magazine

Create Actionable Images with PassionTag - 'Net Features - Website Magazine | Public Relations & Social Marketing Insight | Scoop.it

Images tend to receive better engagement metrics than regular posts when shared on social networks, so what if you could add underlying content to images in order to further drive brand engagement? Thanks to PassionTag, you can do just that.


PassionTag is a mobile app (currently only for iOS) that essentially allows users to attach content to images via ‘SmartTag’ functionality. The images, along with their SmartTags, can then be shared on Twitter and Facebook, as well as through email and SMS messaging. By leveraging the app, users have the ability to turn static images into interactive photos that contain actionable tags that extend the story they want to tell....

Jeff Domansky's insight:

Impressive tool with interesting possibilities although it's only available currently on the iPhone operating system (iOS).

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MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker

MixBit, The New App From YouTube's Founders, Aims To Turn Everyone Into A Filmmaker | Public Relations & Social Marketing Insight | Scoop.it

With YouTube Chad Hurley and Steve Chen made publishing videos easy. Now they want to make it just as easy to create them.When Google wanted to boost the quality of YouTube’s content, it gave out $5 million in grants to select creators. YouTube cofounders Chad Hurley and Steve Chen, who sold the service to Google in 2006, are now tackling the same problem, but with a different philosophy.


They hope that a new app they are launching on Thursday, called MixBit, will make shooting quality video scalable and accessible to everyone.“Unfortunately I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content,” Hurley told Fast Company. “I can understand, it’s great to stimulate the community and make money available to them. But I feel that’s a more traditional approach to solving the problem. It’s basically replicating the studio model...I’m looking for something that doesn’t necessarily alienate any group of people, but gives them all equal access.


”That apparently includes people who never shoot any video. With MixBit, as with Instagram video and Vine, users touch their phones’ screens to take multiple video clips that the app combines into one video. But only MixBit allows other people to use those clips, if they’re public, in their own videos....

Jeff Domansky's insight:

Video disruption or video democracy ahead? Interesting new tool.

Kristie Chiles's curator insight, October 20, 2014 5:59 PM

Youtube is constantly evolving and coming up with new ways to publish videos - love it!

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Storination : Storination

Storination : Storination | Public Relations & Social Marketing Insight | Scoop.it
Why join storination?

To create in less than a minute a beautiful Storyboard with awesome content curated by you and others.
Storination lets you create online communities called a Nation, where people share social stories on the same topic. After opening your Nation, you organize your Storyboard, a virtual space where anybody can contribute by adding his own Storify story.


How to start a Nation ?

Connect with your twitter account and open your first Nation. A Nation is an online community on any kind of topic. It's a space where you and other people add into a storyboard social stories. Customize your Nation like a blog by uploading a logo, and a large cover. Now, you can publish a Storify story by collecting photos, video, tweets... or If you prefer, just import social stories directly from Storify to your Nation.

Jeff Domansky's insight:

I'm looking forward to exploring this tool which fits together nicely with Storify.

Jeff Domansky's curator insight, July 1, 2013 3:09 PM

Storination is a new storytelling tool with tons of potential. Just starting to explore but it looks exciting for collaborative storytelling and community building around stories, themes or ideas. Hat tip to Giuseppe Mauriello for pointing it out.

Celebritize You's curator insight, July 1, 2013 5:52 PM

Create an amazing storyboard in just a few minutes. 

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Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Public Relations & Social Marketing Insight | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
Jeff Domansky's insight:

Very interesting tool with potential for content marketing pros.  I'll give it a test drive and provide a review in the near future.

Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

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22 Cool Social Media and Online Business Tools and Reviews

22 Cool Social Media and Online Business Tools and Reviews | Public Relations & Social Marketing Insight | Scoop.it

Though the tasks have gotten significantly more complex and intellectual, today’s web tools fall into the same general categories, either enabling new tasks (creating infographics) or performing manual tasks faster and more easily (sharing information across multiple social networks and profiles).


Ever wish you could search for something by sketching it rather than using text? Send professionally formatted emails from your Gmail account? Easily develop optimized landing pages for marketing campaigns?


Find tools to accomplish those tasks and many more here in more than 20 of the best cool online marketing tools and reviews of the past year....

Jeff Domansky's insight:

Tom Pick shares an excellent set of social media tools. 

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From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch

From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

The company behind the .co domain has been working to associate .co websites with startups and innovation. Now its founders are trying to make it as easy as possible to start a business online with a new company called Pop.co.


thisBasically, Pop.co is a bundle of online services that should remove any barrier between coming up with a cool idea and building a web presence around that idea. This approach is particularly important in a future where entrepreneurs run “three or four micro-businesses at a time, easy come, easy go, and you don’t have to keep the domain forever,” said CTO Tom Lackner — he suggested you should even be able to set all this up from your smartphone.


Lackner and CEO Juan Diego Calle gave me a quick demo of Pop.co. You just pick the .co address that you’re interested in (assuming it’s available, and if it’s not, Pop.co will suggest alternatives), then the company automatically claims it for you, and you can either use Pop.co’s simple web page editor to create the page with just a little bit of typing, or use its simple DNS editor to point the website to a page you’ve created on another service like LaunchRock or Barley....

Jeff Domansky's insight:

This tool may be exactly what the doctor ordered for your new online business launch. Regardless, you have to admire the patient.

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Shorthand: New journalism and storytelling tool

Shorthand: New journalism and storytelling tool | Public Relations & Social Marketing Insight | Scoop.it

Create Epic Stories with Shorthand...


New storytelling tool for journalists, writers and creative people looks very promising. It's in beta and is definitely worth exploring. 

Jeff Domansky's insight:

I'll update once I've had the chance to try Shorthand out.

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Tweetbot turns Twitter into an Instagram-like photo and video feed

Tweetbot turns Twitter into an Instagram-like photo and video feed | Public Relations & Social Marketing Insight | Scoop.it

Twitter has become much more than 140-character blurbs, and now Tweetbot is using that additional content to turn our media-rich feeds into a stream of photos and videos for users to quickly scroll through. An update released today for Tweetbot on iPhone and iPad introduces a new timeline view that displays images and videos — including content from Instagram, Vine, and YouTube — inside of the Twitter feed.

 

The display uses tweets as captions for the content, and it omits any tweets that don't include something to look at. Twitter has been working to enrich its feeds with news stories, images, and interactive content by letting developers create multimedia cards — but so far that effort hasn't exactly livened up the text-based medium on mobile devices. Tweetbot's media stream may do just that; it doesn't require users to actively open content to engage with it, and instead works by surfacing those images and videos.

 

While it may repeat tweets that have already gone by, it's an easy way to catch up on things you may have missed. The new timeline appears to display all image and video content supported on Twitter itself, as well as select outside sources, such as Instagram, that require custom support.

 

However, the view doesn't include all of the frills and shortcuts that Tweetbot's traditional feed has, though it can be quickly toggled on and off at the top of a timeline beside the app's search box. No announcement has been made about when or if the new view will be coming to the desktop, but if it's anything like the mobile-centric apps that it resembles, it could be a while....

Jeff Domansky's insight:

Haven't tried it yet but I will be exploring the possibilities of this app for content marketing.

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